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n: a short (in height) perceptive woman with strong conceptual skills;

someone who demands to live life to its fullest.

Jodi Skeris Copywriter

Pharmaceutical Portfolio

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Ulive Pduc Campaignwww.ulivelie.cm

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Baye Diabees Pin Campaign

[HEADLINE]My new CoNtoUrmee ges pesnal.

[HEADLINE]Busy is an undesamen.

[HEADLINE]Being 17 is cmplicaed.

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Baye DiabeesCoNtoUrVisual Aid

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Baye DiabeesCoNtoUr Paien Pfle

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Baye DiabeesADA Diec Mail Piece

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Pezisa Dsing Cad: shw annain capabiliies

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Galvus Syle Guide

GUIDETOGLOBALBRANDINGELEMENTSOFGALVUS

ISLETENHANCEMENTEFFICACYADVANCEMENT

GLOBAL BRANDINGELEMENTSLogo Cluster and Icon

A cohesive brand identity requires synergy among all theglobal branding elements.

Thissectionlaysoutall thevisualelementsthatmakeupthe GALVUSbrandidentity:Theall-importantglobalbrandingelementso icon,logo,

colors,andtypography.Theyhavebeendevelopedtohelp communicateaconsistentbrandidentitytoall audiencesin allmarketplaces.Bycareullyadheringtotheseguidelines,wewillall ensurethattheGALVUSglobalbrand isstrong,recognizable,andcompelling.

When developing content or promotional materials,remember:ALL materials must conorm to local regulatory guidelines.

7GUIDE TOGLobALbrANDiNG ELEMENTS pAGE

Lg Cluste

The logo clusteranother key branding elementcontains the trade namethat will be associated with the icon, the colors,and the brand attributesthey represent.

The primary logo cluster is shown here.It is composed o 3 elements: The icon The trade name with trademark symbol The generic name

Although the logo cluster can be sized to ft, the proportions o its components,some o which are based on regulatory guidelines,should not be altered.

In most cases,all 3 elements will be used in the logo cluster.

The logo is the ONLY place where the trade name will be initial cap (Galvus).In all other instances,GALVUS will be entirely capitalized.Please reer to theGALVUS in Promotional Copy section or instructions on protecting the GALVUStrademark in running text.

Logo Cluster Use

The 4-color and RGB version o the primary logo cluster should

only be shown against a background o either:blank white, 30% GALVUSGold,or a gradient o anywhere rom 0% to 30% GALVUS Gold.

Grayscale and Black-only Logo Cluster Use

Since the GALVUS color logo may reproduce poorly when used or black-and-white (B&W) applications,either the black logo (below right) or the grayscale logo

(below let) should be considered.

The GALVUS black logo may be used or any B&W application,and is preerred.

The GALVUS grayscale logo may be used or the ollowing B&W applications:newsprint,acsimile (FAX) orms,duplication,or any other B&W application wherethe line-screen requirement is 85 lpi or higher.

Logo Cluster Use on Solid Colors

Use this knockout against both brand and nonbrand colors.In caseswhere the background is dark,the logo may be knocked out.Knockout shouldbe used only on a single-color background.

Please note:The logo cannot be printed in PMS colors.I using Pantone Process,logo may be printed only in knockout.

W hi te G ra di en t o a ny wh er e r om

0% to30% GALVUS Gold

30% GALVUS Gold

98

Elements o the Logo Cluster

As detailed previously,the logo is built up rom 3 elements.

The icon The trade name withthe registered trademark symbol

The generic name

A particular size ratio must be maintained between the generic name and the logoas a whole.The exact ratio will depend on local regulatory requirements.

Please note:The logo with New at the top o the image (below let) and theNew Once-daily logo (below center) should only be used or the frst 6 months aterlabel approval.Thereater,revert to the regular logo (above).The Once-daily logo (below

right) may only be used at CPO discretion,consistent with each countrys regulations.

GUIDE TOGLobALbrANDiNG ELEMENTS pAGE GUIDE TOGLobALbrANDiNG ELEMENTS pAGE

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Hamiln Waches Cncep

Maks secnds, minues and geneains.

Sa an heilm.Hamiln Waches

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Hamiln Waches Cncep

In he enches, he nly sund hme

came m my gandahes wach.

Sa an heilm.Hamiln Waches

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Hamiln Waches Cncep

Hell inhei me han his amilys name.

Sa an heilm.

Hamiln Waches