Skål International Atlanta 2013-2014: Club of the Year Nominee.
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Transcript of Skål International Atlanta 2013-2014: Club of the Year Nominee.
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Skål International Atlanta
2013-2014: Club of the Year Nominee
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The Four Pillars
• Membership
• Young Skål
• Scholarship
• Doing Business Among Friends
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Membership
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Skål Atlanta at a Glance• Established April 1955
• Only Skål Club in the state of Georgia
• Current membership: 79 (up 15%)
• 2014 membership goal: 100
• Financially healthy (Operating funds increased by 21% and reserve fund increased by 71% in past year.)
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SI Atlanta Skålleagues
• More than 60% actively participate in monthly meetings
• Successful executives who have achieved global recognition for their work
• Retired/life members ensure Skål traditions are well-maintained
• Young Skålleagues help us grow and remain relevant to the next generation
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Growth Strategies• Membership of SI Atlanta has
increased 15% since 2013
• Our May 2013 Membership Drive Event, sponsored by Delta Airlines, featured participation from SIUSA President Tom White
• On a monthly basis, we spotlight members as well as guest speakers at SI Atlanta gatherings
• University professors help us recruit for Young Skål Atlanta
• We hope to reach 100 members by the end of 2014
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Raising Awareness of Skål
• January 2014: SI Atlanta forms PR committee to attract press coverage and raise awareness of SI Atlanta activities
• In addition to traditional press releases, the committee is also active on social networks
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Young Skål
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Atlanta’s Young Skålleagues
• Current membership up 75% over previous year
• Promoting the growth of Young Skål within the Atlanta club has been a priority since 2011
• Our goal is to double YS membership to 14 by the end of the year
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Young Skål Milestones
• June 2013: YS Member from Germany hosted for a week in Atlanta
• 2013-2014: Two of our original Young Skålleagues secure internship opportunities in US and abroad through our members’ network
• January 2014: SI Atlanta establishes YS Committee to work on recruitment and advocacy
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Young Skål Milestones
• March 2014: Five tourism and hotel management students from Georgia universities receive a total of $6,000 in scholarship funds
• March 2014: SI Atlanta board members move to send two young Skålleagues to YS Symposium in Bucharest
• April 2014: Scholarship winners are given complimentary YS membership for a year as well as subsidized funds to attend three general meetings.
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Scholarship
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Our Fundraising & Charitable Activities
• December 2013: SI Atlanta Christmas Luncheon Raffle Income of $550 is donated to the Philippines Relief Fund
• April 2013: SI Atlanta Annual Auction benefit raises $32,000
• 2013-2014: SI Atlanta donates $1,750 to Florimond Volckaert Fund
• April 2014: SI Atlanta Annual Auction benefit raises record high of $47,000
• April 2014: Young Skål Scholarship Fund increased from $ 6,000 to $10,000 for coming year
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Our Special Projects• SI Atlanta’s Special Projects
Committee is organizing a big industry gathering/social project to be realized in October
• Designed to raise awareness about human trafficking, the October event will show how Skål is leading the tourism industry in finding solutions to serious social problems
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Doing Business Among Friends
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Twinning with SI Istanbul & SI Izmir
• September 2013: SI Istanbul approaches SI Atlanta’s board about twinning the chapters
• December 2013: SI Atlanta officially twins with SI Istanbul during a ceremony in Turkey
• January 2014: The twinning is celebrated stateside at the SI Atlanta Presidents Ball
• February 2014: SI Atlanta board approves twinning with SI Izmir
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SI Atlanta Representatives Attend
SI & SIUSA Events• April 2013: NAASC
Sacramento
• August 2013: Region IV Congress in Miami, FL
• September 2013: SI World Congress in NYC
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We Make It Easy for Our Members
to Attend SI & SIUSA Events• January 2014: SI Atlanta board
members move to award three members with 80% attendance records $500 stipends each to be used towards attending any SI or SIUSA meeting
• February 2014: SI Atlanta board approves SI Atlanta to be represented by VP at the NAASC in May 14
• March 2014: SI Atlanta board approves $2,000-$3,000 travel stipend budget to share with chapter members who want to attend SI and SIUSA events
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SI & SIUSA Representatives
Support Our Events• May 2013: SIUSA President Tom
White attends SI Atlanta’s membership drive event at the Delta Museum
• August 2013: SI Atlanta hosts SI President Mok Singh at its monthly meeting
• January 2014: SI Atlanta Presidents Ball attended by SI VP, ISC USA, SIUSA VP, Consulate General of Canada & Consulate General of Turkey
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SI Atlanta Forges Partnerships with City
Leaders• March 2014: SI Atlanta president and board members visit the Governor’s Tourism Office to introduce Skål, its vision and to discuss possibilities of collaboration/partnership
• April 2014: SI Atlanta president and board members visit the Mayor’s International Affairs Office to introduce Skål, its vision and to discuss possibilities of collaboration/partnership
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Our Strategic Goals For 2014/2015
• Grow and retain membership
• Increase collaboration with local officials and tourism industry leaders
• Continue to recruit Young Skål and integrate them into club operations
• Increase available scholarship funds
• Participate in SI & SIUSA meetings
• Increase international collaboration with SI clubs
• Enhance the value of membership to our Skålleagues
• Increase visibility of Skål Atlanta on social networks and in local/national media
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2013-2014 SI AtlantaAchievements At-A-
Glance• Total operating balance increased
21% from 2013-2014
• Reserve funds increased 71%
• Membership increased by 15%
• Young Skål membership increased by 75%
We support the growth of professionals in the hospitality industry worldwide by offering growth opportunities and experiences in our local community.
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Skål!