6 RULES FOR MARKETINGPHARMACIST

SERVICES

http://www.linkedin.com/in/david

holdford/

THIS IS NO LONGER

THE GOOD OLD

DAYS!!

Pharmacy

"Icons in this presentation adapted from or made by Freepik from Flaticon.com"

Whatever happens outside of the pharmacy has nothing to do with

me.

I control the drugs. Deal with it.

I am the expert. Listen to me.

Talk to the Tech. I’m busy.

THE OLD COMMUNITY PHARMACIST MINDSET

Rx

THE OLD MINDSET

NO LONGER WORKS

PHARMACISTSNOW NEED. . .

A MARKETINGMINDSET

6 RULES FOR A MARKETING MINDSET

1. ALL PHARMACISTS ARE MARKETERS

Job Security = Generate Revenue +/or Reduce Costs for yourEmployer

Pharmacist Marketers Continually Seek Profitable Ways of Serving Their Patients

2. YOU ARE THE ‘PRODUCT’

The drugs from one pharmacy are the same as the drugs at another

=

The main thing that differentiates your pharmacy from any other is……YOU

3. EVERYTHING YOU DO COMMUNICATES A

MESSAGE

You must always ask yourself, “Is this the message I want to send?”

4. EVERYTHING YOU OFFER HAS

COMPETITION

Every piece of merchandise a pharmacy offers is being offered by someone else Every service is too

Even if you are the only pharmacy in the area, there is someone else competing for your customers

That means you must always be hungry and never complacent

Every action you take must consider how you differentiate yourself from your competition

5. OUR PROFESSION’S FUTURE DEPENDS ON

HOW WELL WE MARKET OURSELVES

We’re the

best!!

Pharmacists need to step up their game

We no longer have the luxury of sitting in our pharmacies, waiting for patients to walk in the door

We need to be a lot better in serving our patients, communicating our message, and fighting for our roles within the health care system

The world is changing & we need to change with it

Effective marketing will be a crucial part of our potential success

6. FUNDAMENTALS WIN IT

VINCE LOMBARDI JR.

Marketing is primarily common sense practices designed to serve your patients

In other words…

Pay attention to the fundamentals of good marketing practice

You will be more effective in serving your patients, your employer, and your long term career aspirations