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SIWMWEB WRITING TASK
Stephanie
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INTRODUCTION
• Title of the Article
• Source of the Article
• Content of Article
• Reasons for Choosing the Article
• Target Audience / Reader
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Next Gen Ads
The new media for
advertising in the
current digital era
Reader’s Digest
(June 2011 Edition)
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Reasons for choosing the article
• It is related to new media
• The length of the article
• The content of the article* It can be easily divided into sub-headings
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Target Audience
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Critical Reflection
• Concise1
• Objective2
• Scannable3
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How to be concise?
• Cut down the text by 57%
* 868 words → 369 words
• Simple sentence structures* Use common, shorter, and familiar words
• Hyperlinks
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Google Fight
Ads Vs. Advertising
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Change Title
“Next Gen Ads”
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External Link• Wikipedia• Investopedia• WiseGeek
Internal Link
HYPERLINKS
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Internal Link
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Common, shorter, and familiar words
Encompasses → accommodate
Pervasive → widespread
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OBJECTIVE
•Present facts clearly with evidence
• Include links / detailed descriptions
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Other External Links
Provide additional
information about
the topic
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SCANNABLE LAYOUT
•Sub-headings
•Lists to avoid Chunking Text
•Font Face, Size and Colour Contrast
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Sub-headings
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Lists to avoid Chunking Text
After ChangesBefore Changes
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Font Face, Size and Colour Contrast
• Font Face : Arial
• Font Size : 12 with 1.5 Line Spacing
• Colour Contrast :
Texts colour is contrast with background colour
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ConclusionOriginal Article
• 868 words
• Chunking text
• A lot of technical terms
• No clear sub-headings
Web Writing
• 369 words – 43% of original
• Hyperlinks
• Lists, Bullets, Numberings
• Simple / common used words
• Google Fight
• Sub-headings
• Scannable layout
• More Concise
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References
Article:
Next Gen Ads
READER’S DIGEST June 2011 Edition
Hyperlinks:
• Social Media, YouTube, ad infinitum, viral video, Facebook
Beacon – http://www.wikipedia.com
• Tailored Advertising - http://www.investopedia.com
• Privacy Invasion - http://www.wisegeek.com
• MMORPG - http://edutechwiki.unige.ch/en/MMORPG
• Related Videos – http://youtube.com
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QUESTIONS?
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THE END