SITE AUDITS IN TEN MINUTES

Jon Quinton, Senior SEO Consultant, SEOgadget

AKA – DISCOVERING WHAT YOU’RE

DEALING WITH…

WEAPONS PLUGINS OF CHOICE

• Ayima Redirect Path – checks and displays http headers and redirect chains

http://www.ayima.com/seo-knowledge/redirect-checker.html

• Web Developer Toolbar – a MUST have!

https://addons.mozilla.org/en-US/firefox/addon/web-developer/

• MozBar – does allsorts; useful links to tools such as WHOIS

http://www.seomoz.org/seo-toolbar

• LinkChecker – scans for broken links

• https://addons.mozilla.org/en-us/firefox/addon/linkchecker/

REACHING 1ST BASE -BUILTWITH.COM

-Server Information?

-Analytics?

-Language?

Lowercase – (200)

Uppercase – (200)

Remove www – (nothing)

STEP TWO – CHECKING INSTRUCTIONS -ROBOTS.TXT

-XML SITEMAPS

-Import sitemap into

Excel

-Get a quick URL count

-Check for 404s,

redirects etc

Are there any obvious errors

with robots directives?

http://www.guildford.gov.uk/events?aday=5&amonth=1&ayear=2013#calendar

Check how URL parameters

are being handled. Are they

being indexed?

STEP 3 – TURN OFF STYLING -CSS -JAVASCRIPT -CACHE

Check the following:

-Links

-Content

-Positioning

STEP 4 – INDEXATION -ADVANCED OPERATORS

Indexed pages vs.

pages included in

sitemap

Are URL parameters

being indexed?

Duplicate Content –

External Domains

Checking for

keyword

cannibalisation

Jon Quinton, SEOgadget

Blog: seogadget.co.uk

Email: jon@seogadget.co.uk

THANK YOU