Sitchly Deck for Seed Round
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Transcript of Sitchly Deck for Seed Round
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WE STARTED AS...
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IT’S A PIVOT, BABY...
INTRODUCING
Quora-meets-Cosmo:The Destination for Relationship Advice
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HERE’S THE DEAL, SO FAR...HeTexted is just our first vertical, of a billion dollar advice empire.
How do we know it’s going to be HUGE? Because here’s what we did to get started...
• 1.5mm unique visitors since launch
• 40K people return to the product 200+ times
• 100K people return to the product 50+ times
• 80K private exchanges between Users / HeTexted Bros
• 218 Countries (from Sweden to Saudi Arabia)
• 235 Languages (we said it was universal)
• Immediate growth given addictive, obsessive formula and expansive need for relationship advice
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UH, STILL NEED SOCIAL PROOF?
Here’s Who’s Talking About Us...
• Contracts with Simon & Schuster + Random House, launching books internationally April ’14• William Morris Endeavor represents HeTexted --> MTV show + film in negotiations
Secured Partners
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ANSWERING A BIGGER PROBLEM
• Quora-meets-Cosmo: answers on demand, but relatable and specific to your situation; virtual equivalent of brunch with girlfriends
• Advice services fail to capitalize on half the online and mobile market – women
• What women really want are answers to their dating + relationship questions
• HeTexted users triggered a faster pivot to a broader advice platform; demand went beyond texts as there is no where else to go ‘share’, verbalize and seek validation
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LONG-TERM VISION
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DIVERSE REVENUE STREAMSApps Brand
ExtensionsContent
SyndicationPaid Advice & Virtual Goods
Merchandise
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Total Addressable Market for Ad Revenues: $8.8Billion
Total magazine ad dollars have been ~21B for the last 3 years
Of those, 56 titles are relevant to Sitchly brands (across 8 categories)
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WHY THE PIVOT?12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
Use
rs
1 2 3 4Years
OkCupid
LuLu
Use
rs #
’s
1 2 3 4Years
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COMPETITIVE ANALYSIS
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TEAMLisa Winning Founder & CEO
• Founding team of QuintessentiallyEstates.com• Opened 5 international offices, personally generating $1mm in revenue in first 18 months• Boards: Pride Live Nation, William J. Clinton Foundation and Partnerships.org
BSc: London School of Economics (Honors). Carrie Henderson McDermott Co-founder & Editorial Director
• Former Editor at Conde Nast’s Glamour Magazine• Spearheading Sitchly’s book, film, TV and syndication deals• Deals secured: Simon & Schuster, Random House, MTV, Glamour • Press with Good Morning America, Buzzfeed, Forbes, Daily Mail + Fox News
BA: Fordham University.
Board of Advisors
Michael JacksonFormer CEO, USA Entertainment; President of Programming, IAC
Rebecca PaolettiFormer Head of Video, North America, Yahoo
Bruce HackCEO, Vivendi Games; former COO Activision Blizzard (Nasdaq:ATVI);
CFO Universal Studios
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WHO BUYS SITCHLY?
Match• Founded: 1995• Aquired: 1999• Price: $50mm
About.com• Founded: 1996• Aquired: 2005• Price: $300mm
Tumblr• Founded: 2007• Aquired: 2013• Price: $1.1B
Summly• Founded: 2011• Aquired: 2013• Price: $30mm
Waze• Founded: 2007• Aquired: 2013• Price: $1.1B
Meebo• Founded: 2005 • Aquired: 2012• Price: $100mm
Reddit• Founded: 2005• Aquired: 2006• Price: $240mm
Ars Technica• Founded: 1998• Aquired: 2008• Price: $25mm
Instagram• Founded: 2010• Aquired: 2012• Price: $1.01B
FriendFeed• Founded: 2007• Aquired: 2009• Price: $47.5mm
Kaboodle• Founded: 2005• Aquired: 2007• Price: $325mm
iCrossing• Founded: 1998• Aquired: 2010• Price: $325mm
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YOU’VE GOT QUESTIONS?WE’RE REALLY GOOD AT ANSWERS.
Get in touch:[email protected]
Oh, and here’s a sneak peak at 2014: