AdPushup Fundraising Deck - Angel Round
Transcript of AdPushup Fundraising Deck - Angel Round
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D revenue Optimization
July ’14
Raising
Funds
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Web Publishers are leaving money on the table. They are not optimizing ads to fight banner blindness. No Existing tool to test & optimize:
.: Ad Placements .: Ad Sizes .: Ad Types .: Ad Related User Experience .: Other Ad Characteristics (Colors, Sequence)
No way to track performance OF such Tests Across Networks.
He Problem
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.: Ad Networks
.: sSPs
What do they do for publishers? .: User Targeting to make ads more relevant (Improves ctr) .: yield optimization (improves fill RATES) .: Real Time bidding (Highest BID FOR Every aD IMPRESSION)
Urrent Players
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This is where they stop
no control over the last mile of the road
Urrent Players
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a Self-Service
Ad Revenue Maximization
PLATFORM for desktop & Mobile Websites..
Hat do we do?
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..Which Utilizes
Advanced A/B TEsting
(+ tons of other metrics)..
Hat do we do? (cont..)
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..To Show
best performing
ads on websites!
Hat do we do? (cont..)
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Our visual editor is a fruit of JavaScript & Css Wizardry
NeAk peek of the product..
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Lso works on Mobile
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RPM (Revenue per thousand impressions)
Optimized from $3.82 to $12.1
Ase Study
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We are a (super) fast growing startup!
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March April May June July
300% Monthly growth!
(ad impressions Optimized, In Millions)
+
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Average
Increase in Revenue
Million Ad
Impressions /month
(as of June ‘14)
Ome other numbers..
No. of people who made it all happen!
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sers
Working with 80+ Publishers. 1500+ in waiting list for public beta. .: Alexa Top 100 Website in Mexico. .: Alexa Top 50 in Egypt. Users already working with RUBICON, AdSense AND APPNEXUS are also using us, which highlights OUR unique positioning. All acquired organically (and through word of mouth) with
ZERO Marketing spend.
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E’re fairly Famous!
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E’ve been Featured in..
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E’ve contributed content on..
BLOG
BLOG
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Ur users love us!
“what Google offers does not even compare to AdPushup right
now.” - Shea
“I’m very satisfied with adpushup in my website and I want to use it in
my other sites.” - Rogerio
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Aising
$500,000
Product & Delivery Infra: 40% User Acquisi=on: 30% Company Ops/Admin: 25% Legal and Patents: 4% Beer: <1%
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Ho we are?
We’re a
4 People
team right now
(and growing)
Atul Agarwal Co-founded Innobuzz (2007)
Expertise: Product
Management, Hacking Code, Machine Learning
Experience : 10+ Years
Ankit Oberoi Co-founded Innobuzz (2007)
Expertise: User Acquisition,
Growth Hacking, Business Management, UI/UX
Experience : 10+ Years
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Xit Strategy
Market is Huge, Fast & Accessible.
Potential to be an independently profitable player.
Strategic Fit for Large Players.
Acquisition by • Ad Networks • SSPs
Acquisition for • Technology • Customers • Team • Risk of losing market
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Sk US for Details ON
• MAB & A/B Testing
• Display Ads Ecosystem
• Funds Utilization Plan
• Product Roadmap
• User Acquisition Strategy
& Roadmap
• Competitive Intelligence
• Technical Architecture
• Monetization Strategy
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O be continued..
Get in touch at: [email protected]
(Or call ANKIT @ +91-9811017657)
AdPushup, INC. (Delaware C-Corp)