GROUP MEMBERS

• RAKESH KUMAR

• RAM O SINGH

• D.SIVARAMAN

• RAHUL NIKAM

• DHRUVESH UPADHYAY

HISTROY

• Started as a Malayan Airways in 1947 by Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore & Imperial Airways

• Renamed as Malaysian Airways in1963 &

Malaysia-Singapore Airlines (1967)

• In 1972 spilt in to Malaysian Airlines & Singapore Airlines

AT PRESENT

• Singapore government majority shareholder

• Number of aircraft: 99

• Number of employees: 14,066

• 2,174 Pilots & 6,914 Cabin Crews

• Passengers per year: 18.96 million

• Number of destinations: 66

• Company slogan : “A Great Way To Fly”

DESTINATIONS

Flies to 66 destinations in 35 countries on five continents

AWARDSAIRLINE OF THE YEAR : 2007

Rank 2007 Name of the Airlines Rank 2006

1 Singapore Airlines 7

2 Thai Airways 4

3 Cathay Pacific 3

4 Qatar Airways 6

5 Qantas 2

6 Malaysia Airlines 9

7 Air New Zealand 18

8 China Airlines 10

9 Emirates 5

10 British Airways 1

© Copyright Skytrax

BEST BUSINESS CLASS

1 Singapore Airlines

2 Virgin Atlantic

3 Cathay Pacific

4 Malaysia Airlines

5 Air New Zealand

© Skytrax

World Best Business class Airline Awards-2007

SWOT ANALYSIS

Strengths• Brand name• Cabin crews• Cuisine• Technology• Innovation• In-flight facilities• Timing

Weakness• Connected with few

destinations• Pricing policy• Infrastructures

SWOT ANALYSIS

Opportunities• Demand• Technology • New markets• Better flights

Threats• U.S.Economy• Competition increasing• Fuel price• Taxation • Terrorism• Increasing aircraft price• Accidents

SUCCESS REASONS

• Valet service by stewardesses

• Luxurious redefined

• convenience

• In-flight entertainment system & communication

• Ground services

• Affordable price

• consistency

• Catering standards & Options

http://www.elitechoice.org/2008/05/17/singapore-airlines-honored-via-ipod-docks-and-lcds/singapore-airlines/

S-shaped cabins

Chew Choon Seng,CEO,SIA

How we differ from others?

• Punctuality• Customized• New technology• New design

CONCLUSION