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1a. Digital OOH – LED Billboards

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Large Outdoor LED (Orchard

Road)

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Large Outdoor LED (CBD)

O#e Ra$$les %lace

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Large Outdoor LED (Other strategic locatio#s)

HDB Hub @ &oa %a'oh

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1a. Digital OOH – ,#door -etors

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,. Retail -etor/100 scree#s i# 1 Sho**i#g Ce#tres

-orth -ortheastHouga#g 2all2' Village

East&a!*i#es O#ehite Sa#ds

Cit' Ce#tral

1@so!erset 3

 4#chor %oi#t

5ar East %la6a

Lia#g Court

-o"e#a S7uare

%arago#3

Robertso# 9ua'&io#g Bahru %la6a:#ited S7uareValle' %oi#tis!a 4tria

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,. Retail -etor ;5or!ats

Sta#dees ala' %illars Retail E#tra#ce 2all E#tra#ce

&VC

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,. Retail -etorReaches 1.< !illio# sho**ers eel'=

100 scree#s i# 1 sho**i#g ce#tres

 4ll scree#s ca# *la' both Digital %osters or &VC

5le8ibilit' o$ ad $or!at/

5or!at

&

VC

D

%

Duratio#

0;

sec

;

sec

5re7ue#c'

s*otshr 

0 s*otshr 

E8*osure

10;sechr 

10;sechr 

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,,. Other ,#door -etors

1@so!erset Video all %arago#

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,,,. Ba#i#g -etor

F %OSB bra#ches isla#d;ide

1 "ideo scree#s

Locatio# / 4bo"e 4&2s ,#;bra#ch cou#ters G aiti#g

area

Si6es/

>  4bo"e 4&2s/ 1

> ,# bra#ch scree#s/

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Che"ro# House

<

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. E8te#ds 2ileage o$ Ca!*aig#

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. E8te#ds 2ileage o$ Jour Ca!*aig#

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. Eas' Co*' Cha#ge

> Clie#t/ &he Edge

> &arget 4udie#ce/ %2EBs

> Duratio#/

> Locatio#/ Che"ro# House LED

> -o o$ Co*' Cha#ges/

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Base/ 4ll Res*o#de#ts at HDB Hub (-A1)K 1 @ So!erset+SV (-AF1)K Che"ro# HouseO:B

Ce#tre (-A0)

Recall o$ LED Scree#s ,# Si#ga*ore

?0?

9uestio# / Ha"e 'ou "isted*assed b' the $olloi#g locatio#sM.N Did 'ou recall seei#g a#' o$ the digital scree#sMN

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E$$ecti"e#ess o$ Digital OOH 4d"ertisi#g

Call to actio# a$ter seei#g ad"ertise!e#ts $ro! digital outdoor scree#s

Visit a store

&ae#

?

-o

actio#

so!e

$or! o$ 

o to ebsite to loo $or !ore i#$o

Reco!!e#d the *dt or ser"iceto

tae#

actio#

1

$rie#d or $a!il' !e!ber 

%urchasea *dt or ser"ice

2ade e#7uiries through *ho#e

1

1

1?

Others

Base/ &hose see# digital outdoori#door ad"ertisi#g i# *ast !o#th+ #A (-A1+01)Source / R4%D+ Dec