Simposium Berlin 22-04-2008

13
The Interoperabil ity challenge Jerome Derozard Deputy director – Strategic Product Marketing Overcoming the device barrier

Transcript of Simposium Berlin 22-04-2008

The Interoperability

challenge

Jerome DerozardDeputy director – Strategic

Product Marketing

Overcoming the device barrier

04/15/23 / 4Copyright by Sicap AG, 2007

Top 10 Kuwait Device %Nokia 1100 6,43%Nokia 3310 5,94%Nokia N70 4,94%Nokia N73 4,33%Nokia 7610 3,97%Nokia 6630 3,11%Nokia 6600 3,08%Nokia 6030 2,55%Nokia 6300 1,95%Nokia 6680 1,87%

Top 20 Saudi Arabia Device %Nokia N70 8,02%Nokia N73 6,51%Nokia 7610 5,71%Nokia 3100 3,45%Nokia 1110i 3,24%Nokia 1600 3,17%Nokia 6030 2,80%Nokia 6630 2,67%Nokia 3120 2,61%Nokia 6021 2,50%Nokia 6610 2,40%Nokia 6100 1,90%Nokia 6680 1,87%Nokia N95 1,80%Nokia 1100 1,73%Nokia 6300 1,65%Nokia 6060 1,65%Nokia 2610 1,50%Nokia E50 1,29%Nokia 6020 1,17%

Nokia 6120 Classic 1,17%Nokia 6600 1,16%Nokia 2310 1,13%Nokia 3310 1,03%

Reality check: Most used devices

Reality check: Most used devices

Top 10 Albania % DeviceNokia 1100 5,83%Nokia 3310 5,39%Nokia 1110i 3,91%Nokia 1600 2,85%Motorola V3 2,41%

Samsung SGH-E250 1,88%Motorola C115 1,43%

Nokia 1112 1,41%Nokia 2310 1,39%Nokia 2600 1,21%

Top 10 Czech Device %Nokia 3310 4,22%Nokia 6230i 4,09%Nokia 1600 3,74%Nokia 3410 3,30%Nokia 6300 2,52%Nokia 3510i 2,42%Nokia 5110 2,29%

Sony Ericsson K750i 1,94%Nokia 3120 1,90%Nokia 3100 1,85%

Top 10 Greece Device %Sony Ericsson K750i 2,11%

Nokia 1600 1,84%Sony Ericsson W810i 1,37%

Nokia 2600 1,30%Nokia 3310 1,28%Sharp GX25 1,27%

Sony Ericsson K800i 1,23%Nokia 1100 1,17%Motorola V3 1,14%Sharp GX17 1,06%

Top 10 Ivory Coast Device %Motorola C115 12,61%

Alcatel One Touch E101 11,50%Nokia 1110i 4,93%Nokia 1600 3,98%Nokia 1100 3,62%

Motorola C139 2,22%Nokia 3310 1,56%Nokia 1112 1,48%Motorola L6 1,40%Nokia 1110 1,11%

Top 10 Senegal Device %Nokia 1110i 5,74%Nokia 1100 5,08%

Motorola C115 4,51%Nokia 2310 2,75%Nokia 1600 2,59%Motorola V3 2,38%Nokia 3310 1,79%Motorola L6 1,69%Nokia 2300 1,48%Nokia 1110 1,44%

Top 10 Nigeria Device %Nokia 1110i 4,90%Nokia 1600 4,80%

Motorola C115 4,32%Nokia 1100 4,24%Nokia 1112 3,51%Nokia 3310 2,41%Nokia 1110 1,97%Nokia 2310 1,92%Nokia 6070 1,56%Nokia 2600 1,26%

Released originally in 2000 until 2004

More than 126m sold

Known issues with RFM / STK

(Wikipedia)

04/15/23 / 5Copyright by Sicap AG, 2007

NFC / SWP

Increased complexityIncreased complexity

SIM / Device interoperability complexity

SCWS

USB

BIP

RFM/ RAM

SIM / Network interoperability complexity

STK

04/15/23 / 6Copyright by Sicap AG, 2007

The world today…The world today…

STK only handset

Native SIM

BIP & STK handset

Java / 03-48 BIP SIM

04/15/23 / 7Copyright by Sicap AG, 2007

…and tomorrow…and tomorrow

STK only handset

STK and BIP handset

Native SIM BIP SIM

USB / SCWS handset

SWP / SCWS handset

SCWS SIM SWP SIM

04/15/23 / 8Copyright by Sicap AG, 2007

Solution 1: Homogenize the SIM & device park

Solution 1: Homogenize the SIM & device park

STK only handset

STK and BIP handset

Native SIM BIP SIM

USB / SCWS handset

SWP / SCWS handset

SCWS SIM SWP SIM

Introduce new technologies by active replacing mobile devices & SIM

Problems: Require to align lifecycle of device & SIM Value to the end-user? Cost to the MNO? Applicability in most markets?

04/15/23 / 9Copyright by Sicap AG, 2007

Solution 2: Introduce device capability server

Solution 2: Introduce device capability server

STK only handset

STK and BIP handset

Native SIM BIP SIM

USB / SCWS handset

SWP / SCWS handset

SCWS SIM SWP SIM

Detect device changes

Configure / personalize OTA

device & SIM

Store device & SIM capabilities

Notify service platforms

Keep track of subscriber profile

Targeted device or SIM change

replacement scheme

Provide fallback for device & SIM issues

04/15/23 / 10Copyright by Sicap AG, 2007

“Standards” challenges“Standards” challenges

Often more recommendations than standards Drafted as a compromise between actors with

different (opposing) interests Leave a lot of room for interpretation

Standards competing against each other

Of all Telco standards, those involving SIM & devices have the most complex lifecycle

Standard compliant systems often become

disguised proprietary systems

04/15/23 / 11Copyright by Sicap AG, 2007

SIM vendors

The need for 4 way interoperability across the

value chain

The need for 4 way interoperability across the

value chain

DeviceOEM

OTAServer

vendors

Ensure seamless “out of the box” experience for-end users

Focus on device/SIM communication / Near field tests

Identify problems before device & SIM is in user hands

Key selling proposition for all vendors (win/win)

Focus on cohabitation and reuse of other embedded

software

Test “borderline cases” linked to Hardware / Software

Need support from Hardware vendors (developer programs)

Focus on client/server IOT for management of the device/SIM

Identify build DB of device & SIM specificities

Critical part as the OTA server allows bypassing limitations

Plug tests should become permanent

Focus on management of the software agent after device is in

user hands

Step out of proprietary end to end solutions

Allow cross-selling opportunities for both vendors

EmbeddedsoftwareVendors

04/15/23 / 12Copyright by Sicap AG, 2007

"I have always wished that my computer would be as easy to use as my telephone.

My wish has come true.I no longer know how to use my telephone."

Bjarne StroustrupComputer scientist,

most notable for developingthe C++ programming language

And finally… why this is important

And finally… why this is important

Thank you. Questions and

comments welcome.

Presentation can be found on www.sicap.com/products/sim-ota

04/15/23 / 14Copyright by Sicap AG, 2007

About SicapAbout Sicap

A market leader in Deviceand SIM Management servers in EMEA

100% subsidiary of Swisscom, founded in 1994 around SIM management& prepaid billing

Based in Switzerland, 8 global office locations with 180+ employees

Over 50 operator customers, from 100K subs to 50 mill subs, in mature markets and in emerging markets

Complete offering including Device, SIM, Content and User Data Management