SEO Performance Monitoring

AgendaSEO BasicsMetricsQuestions

What is SEO?

“SEO is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ listings on search engines.”Search Engine Land

4

Related SearchPopular search queries and

suggestionsImage SearchImages of products and brand

How does SEO work?

Keyword & Content

Technical Architecture Popularity

• Website settings

• Domain & URL usage

• Redirects

• Load Time

• Responsive Design

• Keyword consistency across copy and HTML

• High code to copy ratios

• HTML Tag usage

• Copy visibility

• Originality

• Link text on site and offsite

• Number of links, likes

• Links from different IPs

• Domain extension (.org, .edu, .gov)

What do Search Engines value?

2.1. 3.

There are many things that affect ranking

8Source: Search Metrics: http://www.searchmetrics.com/en/knowledge-base/ranking-factors/

User SignalsSocial SignalsBacklinksTechnical FactorsContent Factors

Content popularity is key

9Source: Search Metrics: http://www.searchmetrics.com/en/knowledge-base/ranking-factors/

Social Signals

Google has turned SEO upside down over the years.

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11

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Are we coming to the end of SEO?

13

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Ultimately, good SEO is about providing a good user experience and compelling content.

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Measurement

Tools you need access to• Google Webmaster Tools

• Social Media Accounts

• Website Analytics (Google Analytics)

• SEO Platform (Brightedge)

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Social Signals

18

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YouTube analytics

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Brand Interest

21

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Source: Google Trends

Organic Traffic

23

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Organic Engagement

25

26

Organic Conversions

27

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Page Load Time

29

Bad Load Time =

Anything Greater Than 3 Seconds

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31Source: Aberdeen Group

32Source: http://developers.google.com/speed/pagespeed/insights/

Link Popularity

33

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Click Through Rate

35

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Keyword Rankings

37

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Pages in the Google Index

39

40

Share of Voice

41

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Questions?

Thank You

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