Simon kendall-adjust

WE MAKE DATA WORK FOR YOU 1

c

We make data work for you


One open source SDK combines all relevant metrics for app publishers and marketers into one dashboard.

attribution in app analytics app store insights++


Apps Promotion Summit London, July 10th 2014

Power marketing tools from an analytics perspective Using analytics to identify the most attractive customer segments How to track in-app usage & revenues effectively Applying power marketing principles to your app marketing campaign

Simon Kendall Product & Analytics


Some of my favorite power marketing tools

Retargeting

Re-engagement

Full cohort analysis

Store analysis

Deep-linking

Smart redirects

New tools are needed to get the job done…


Retargeting to connect with a latent user needs consistent re-attribution to make sense


That’s deep, bro

Flexible deep-linking

Fallbacks

Every campaign


Compare apples with apples

Isolating lifetimes

Effective comparisons

Faster, clearer data


Know your market


Now, who likes space ships?


Make sense of loads of publisher ID data through aggregation & segmentation

Segment by raw publisher IDs throughout soft launch1

Hook up list of app IDs to apptrace2

Crunch out gaming subgenre for each of the publishing games3

Calculate number of sessions per active user for install-date cohorts over four weeks after install4

Excel is your friend5


Case study: Star Admiral by Hardscore Games Indexed numbers for largest categories


Case study: Star Admiral by Hardscore Games ….now it makes sense…


What next?


www.adjust.com

adjust

san francisco

25 Taylor Street

San Francisco, CA 94102 USA

+1 415 900 9542

Simon Kendall

Product Manager

+49 172 1535 [email protected]

adjust

berlin

Saarbrücker Strasse 36 10405 Berlin Germany

+49 176 624 084 55

http://www.adjust.com

mailto:[email protected]?subject=

Simon kendall-adjust

Business

Transcript of Simon kendall-adjust