COMPARE AND CONTRAST THE SIMILARITIES AND DIFFERENCES OF THE TEASER TRAILER AND THE FULL THEATRICAL TRAILER OF TWO

FILMS. DECIDE WHICH TRAILER IS MORE EFFECTIVE.

JORDAN GRIFFIN

DIFFERENCES BETWEEN TEASER TRAILERS AND THEATRICAL TRAILERS

• TEASER TRAILERS ARE USUALLY SHORTER THAN THE FULL THEATRICAL TRAILER. THIS IS A COMMON CONVENTION OF TEASER TRAILERS, BECAUSE THEIR PURPOSE IS TO ENTICE THE AUDIENCE. THEY ARE RELEASED LONG IN ADVANCE BEFORE THE RELEASE OF THE PRODUCT TO ESSENTIALLY ‘TEASE’ THE AUDIENCE.

• THEATRICAL TRAILERS ON THE OTHER HAND ARE RELEASED A FEW MONTHS BEFORE THE FILM IS RELEASED. THEY ARE MUCH MORE DETAILED AND THEY GIVE AWAY MORE OF THE NARRATIVE AND THINGS WE WOULD EXPECT TO SEE IN THE FILM.

THE INBETWEENERS 2

• IN THE THEATRICAL TRAILER, ON SCREEN TEXT PROVIDES INFORMATION