Silvestre Bolomo Arce
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Transcript of Silvestre Bolomo Arce
Aim: a chocolate company wants to know if its convenient to produce a new chocolate and how its going to be
TO WHOM: 30 persons from different ages
WHERE: All over recoleta WHEN: At midday
1) FIRST QUESTION: age structure of people in the sampleAge groups (years)a- 0-9b- 10-19c- 20-29d- 30-39e- 40-49f-50+2) ) SECOND QUESTION: how often do you eat chocolate?Answer:a- neverb- once per monthc- once per weekd- more than once per week
QUESTIONS:
3) THIRD QUESTION: what do you prefer? a-white chocolateb-dark chocolatec-milk chocolate
4) ) FOURTH QUESTION: do you prefer it with nuts?a-yesb-no
5) FIFTH QUESTION: with a toy?a-yesb-no
6) SIXTH QUESTION: filled witha-nothingb-sweet milkc-cookiesd-other
7) SEVENTH QUESTION: where do you buy chocolate?a-kioskb-supermarketc-other
Q1 Q2 Q3 Q4 Q5 Q6 Q7
20-29 C C B B C A
50+ B B A B A B
0-9 C C B A B A
10-19 D C B B B A
10-19 D A B B B A
10-19 D C B B B A
40-49 D A B B A A
40-49 C C A B B A
30-39 B A A B B B
40-49 D C A B C A
0-9 D C B A C A
0-9 D C B A B A
0-9 D C B A B A
20-29 C A A B D B
20-29 D B A B A A
Q1 Q2 Q3 Q4 Q5 Q6 Q7
30-39 B B A B B B
50+ D A B B A B
50+ D B A B A B
50+ C B B B D B
40-49 C B A B B B
10-19 D B A B B A
0-9 D B B A B A
50+ B A A B A B
30-39 C B A B B B
20-29 C B B B C B
40-49 B B B B B B
0-9 D C B A A A
50+ B C A B A B
10-19 D B A B B A
0-9 A B A B A A
First question
6
Second question
6
Third question
8
6
Fourth question
12
Fifth question
3
Sixth question 2
3
10
Seventh question
6
14
Conclusion:
The company should do a milk chocolate filled with dulce de leche, without a toy inside and also without nuts. The company should sell it mainly in kiosks
By: Augusto ArceOlivia Bolomo
andPilar Silvestre