Silly sips final presentation
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Transcript of Silly sips final presentation
![Page 1: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/1.jpg)
SillySips
Valarie AllmanBradley ChristensenDanielle KatzJack KeelanVictoria Smith
![Page 2: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/2.jpg)
At Silly Sips,
we believe in good, clean fun.
We keep it fresh with pure water
and add a splash of color to
make kids high on life,
not sugar.
![Page 3: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/3.jpg)
KidsUnder age 8:
Primed to learn,Discovering themselves
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SillySips
![Page 5: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/5.jpg)
Soft silicone mouthpiece
Easy for small hands to grip
Swappable straws let kids choose
![Page 6: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/6.jpg)
Bottle: $0.55
Straw: $0.15
Mouthpiece: $0.12
Lid: $0.19
Assembly: $0.10
Shipping: $0.22
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Kids under age eight
...with health-conscious parents
...with sufficient disposable income
Active in sports
On-the-go
Expressive choice-makers
Market Share: 0.25%
Units Sold:Approx.16,700
(Year 1)
Selling Price: $9
per bottle + $1.50 per
straw
Life Cycle: 1 year for bottle, 4
months for straw
Purchases per cycle:1 bottle
12 straws
Margin: 60% for bottle;
90% for straw
Sources:https://www.google.com/publicdata/http://www.census.gov/http://www.payscale.com/http://www.alibaba.com/
● 6.7 million U.S. children
● $10.50 to embark on the Silly Sips adventure
● Infinite customization possibilities
Projection Tree
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Manufacturing in ChinaLabor cost: $1.11*
Shipping cost: $0.22*
Mega RetailersWholesale price $4.73
Company Website SalesMSRP $10.50
Target R.E.I. Walmart Toys R. Us
Consumer
Channel Strategy and Pricing
*Based on year 5 projections
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5 Year Revenue Projection
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5 Year Revenue Projection
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P&L
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P&L
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● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
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● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
![Page 15: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/15.jpg)
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
![Page 16: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/16.jpg)
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
![Page 17: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/17.jpg)
![Page 18: Silly sips final presentation](https://reader035.fdocuments.in/reader035/viewer/2022062316/5874909e1a28abc62f8b9309/html5/thumbnails/18.jpg)
Stay Silly