Silencio 650Sales Kit

Victoria WangGlobal MKTG Dept.2011 May

1. Introduction2. Cooler Master Cases3. Positioning4. Key Features5. Specifications6. Silencio Series7. Competitor Analysis8. Summary – Selling Points9. Appendix

Agenda

Silencio 650 is an extremely silent mid-tower based on an elegant and classy design. Pure understatement: despite its simplistic design elements and flat diamond cut aluminum front door, and focus on low noise operation, the Silencio 650 supports the latest and greatest hardware. It features 2 super speed USB 3.0 ports, a fan controller, a revolutionary DualBoot HDD switch and supports top of the line CPUs and Graphics cards. Thanks to noise absorbing foam mats covering the insides, and specially designed air vents, the Silencio 650 is able to keep noise to a minimum while and maintaining low system temperatures.

Introduction

Cooler Master Cases

COSMOS HAF Silencio CM Storm CM 690 Centurion Elite

Ultra high-end High performance Silence Gaming Style & Performance

Professional,Office

Mainstream

　 　 　 　 　 　 　

Positioning

Flagship COSMOS II

HAF X

Silencio 650

Trooper

HAF 932

High-End (For Enthusiasts / Gamers)

HAF XMSilencio 550

EnforcerHAF 922

CM690 II series

Mainstream

Centurion series

Silencio 450

Elite seriesHAF 912

Entry Level

The diamond cut aluminum front door and sleek lines present elegance and simplistic of this ultra silent case

Simplistic Design

Simple & Elegant

Diamond cut aluminum front door I/O panel and top fan exhaust can be sealed with sliding covers to reduce noise and keep dust out

Stylish rubber stands

High Precision “Diamond Cut”

Absolutely silent and cool

The perfect combination of performance and silence with a fan controller, sound-absorbing interior, and airflow optimized design.

Built for Silence

Sound-absorbing foam mats at the top

Sound-absorbing foam mats on side panels

Top exhaust sliding cover

Sound proof aluminum Door

Airflow Diagram

*Silencio 650 supports up to 6 fans for much improved airflow!

Default Configuration:2x120mm Front Intake 1x120mm Rear Exhaust

Maximum Configuration:2x120mm Front Intake (or 1x140mm)1x120mm Bottom Intake1x120mm HDD cage1x120mm Rear Exhaust1x120mm Top Exhaust (or 1x140mm)

Innovative and Expandable

A revolutionary Dual HDD boot switch and fan controller simplify the operation of your computer.

Front IO USB 3.0 ports for super speed data transfer and mobile device charging (1A)

Seven HDD bays, one X-Dock, and 7+1 PCI expansion slots provide great expandability.

And thanks to it’s roomy interior it supports all High End VGAs on the market.

Easy Maintenance

Dust filter at top

front door can be opened from either side

Hot-Swap 3.5”/2.5” X-Dock

Convenient PSU slide-out dust filter &

Extra large bottom vent

Tool-Free ODD bays

DualBoot HDD Switch

DualBoot HDD Switch

*The Revolutionary DualBoot HDD Switch to conveniently switch between two Operating Systems (ex. Windows and Mac)

Stylish Desktop

Windows Media Center

Creativity Apps

Games

Fan Controller & USB 3.0 Support

USB 3.0 super speed port

*10x faster data transfer 2x faster smartphone / tablet charging

Fan Controller

*Switch between 700 RPM or 1200 RPMSilent mode to watch moviesNormal mode to play games

Reset

SD card reader

700 RPM 1200 RPM

Word processing Play gamesWatch movies

Great Expandability

7+1 expansion slots for 3-Way SLI/CF

Dual USB 3.0 Super Speed ports

One Hot-Swap 3.5”/2.5” X-Dock

Compatible with large high-end PSU’s

Large rubber grommets for improved cable management

*Supports all graphics cards on the market, including HD 7990 and GTX690 when removing the upper HDD cage

*Supports up to HD 7870 and GTX580 with both HDD cages installed.

268.0mm/10.5”

434.0mm/17.1”

Seven 3.5” drive bays

(Two 2.5” SSD brackets included)

Specifications

Available Color Full Midnight Black

Materials Aluminum Alloy, Polymer, Steel

Dimensions (W x H x D) 207 x 479 x 525.6mm / 8.1 x 18.8 x 20.7 inch

Net Weight 13.0 kg / 28.6 lb

M/B Type Micro-ATX, ATX

5.25" Drive Bays 3 (w/o the use of exposed 3.5" drive bay)

3.5" Drive Bays 7 (hidden) + 1 (for X-Dock bay)

2.5" Drive Bays 2 (hidden) +1 (for X-Dock bay)

I/O Panel USB 3.0 x 2 (int.), USB 2.0 x 2, Mic x 1,

Audio x 1 (supports AC97/HD Audio), SD card reader x 1

Expansion Slots 7+1

Cooling System

Front: 120mm fan x 2, 1200 RPM, 17 dBA / 140mm fan x 1 (optional)

Top: 120mm or 140mm fan x 1 (optional)

Rear: 120mm fan x 1, 1200 RPM, 17 dBA

Bottom: 120mm fan x 1 (optional)

HDD cage: 120mm fan x 1 (optional, on removable HDD cage)

Power Supply Type Standard ATX PS2 / EPS 12V

Maximum Compatibility

　

VGA card length : 268 mm / 10.5” (with both HDD cages)

434 mm / 17.1” (without top HDD cage)

*supports up to HD 7990 (292.1 mm / 11.5”) & GTX 690 ( 279.4 mm / 11”)

CPU cooler height: 168.0 mm / 6.6 inch

*supports up to TPC 812

Silencio Series

Model Silencio 650 Silencio 550 Silencio 450

Outer Design 　 　 　

Case / Motherboard Type Mid Tower / Micro-ATX and ATX Mid Tower / Micro-ATX and ATX Mid Tower / Micro-ATX and ATX

Dimensions (W x H x D) 207 x 479 x 525.6mm / 8.1" x 18.8" x 20.7" 210 x 451.5 x 505mm / 8.2" x 17.8" x 19.8" 194 x 451.4 x 494.7mm / 7.6" x 17.8" x 19.5"

Material Aluminum Alloy, Polymer, Steel Steel body, Plastic front bezel with mirror-finish Steel body, Plastic front bezel

I/O PanelUSB 3.0 x 2 (int.) , USB 2.0 x 2, Mic x 1, Audio x 1

(supports AC97/HD Audio), SD card reader x 1USB 3.0 x 1, USB 2.0 x 1, Mic x 1, Audio x 1, SD card

reader x 1USB 3.0 x 1, USB 2.0 x 1, Mic x 1, Audio x 1, SD

card reader x 1

Maximum VGA length (w/o HDD cage) 434mm / 17.1" 427mm / 16.8" 422mm / 16.6"

Removable HDD cage Yes Yes Yes

Front door Yes Yes x

Sound-absorbing foam Yes Yes Yes

5.25" Drive Bays 3 3 3 (exposed)

3.5" Drive Bays 7 (hidden) +1 (for X-Dock bay) 7 (hidden) 1 (exposed), 5 (hidden)

2.5" Drive Bays 2 (hidden) +1 (for X-Dock bay) 2 (hidden) 1 (hidden)

X-Dock Slots 1 1 x

DualBoot HDD Switch Yes x x

Expansion Slots 7+1 7 7

Maximum supported Fans 6 3 2

Fan System

Front: 120mm fan x 2, Top: 120mm or 140mm fan x 1,

Rear: 120mm fan x 1, HDD: 120mm fan x 1 (optional),

Bottom: 120mm fan x 1 (optional)

Front: 120mm fan x 2 (1 is optional)Rear: 120mm fan x 1

Front: 120mm fan x 1Rear: 120mm x 1

Fan Controller Yes x x

Competitor Analysis

ModelCooler Master Corsair Fractal NZXT Antec

Silencio 650 550D R3 H2 P183 V3

Photo

Type Mid Tower Mid Tower Mid Tower Mid Tower Mid Tower

Dimensions (W x H x D) 207 x 479 x 525.6mm 221 x 495.3 x 530.8mm 207.4 x 442 x 521.2mm 215 x 466 x 520mm 205 x 514 x 507mm

(8.1" x 18.8" x 20.7") (8.7" x 19.5" x 20.9") (8.2" x 17.4" x 20.5") (8.5" x 18.3" x 20.5") (8.1" x 20.2" x 19.9")

Motherboard Support Micro-ATX, ATX Micro-ATX, ATX Mini-ITX, Micro-ATX, ATX Micro-ATX, ATX Mini-ITX, Micro-ATX, ATX

Maximum VGA length 434mm / 17.1" 452mm / 17.8" 290mm / 11.4" 310mm / 12.2" 330mm / 13.0"

Fan Controller Yes x Yes x x

Dual Boot HDD Control Yes x x x x

Front Panel USB 3.0 2 2 1 1 1

Front Panel USB 2.0 2 x 2 3 2

Front Panel Card reader Yes x x x x

5.25" Drive Bays 3 4 2 3 4

3.5" Drive Bays 7 + 1 (X-Dock) 6 8 8 7

Hot Swap X-Dock 1 x x 1 x

Expansion Slots 7+1 8 7 7 8

Installed FansFront: 120mm fan x 2, Rear:

120mm fan x 1Front: 120mm fan x 2, Rear: 120mm fan x 1

Front: 120mm fan x 1, Rear: 120mm fan x 1

Front: 120mm fan x 2, Rear: 120mm fan x 1

Top: 120mm fan x 1, Rear: 120mm fan x 1

Summary – Selling Points

Simple &

Elegant

Silent &

Cool

Innovative&

Expandable

Diamond cut high precision aluminum parts Simplistic shape and design elements Midnight black case coating

Aluminum reinforced front door to block noise Sliding cover seals the top fan to block noise

Sound-absorbing mats Supports up to 6 fans for excellent airflow Vents on front panel, top, bottom, and rear Easy access dust filters

Revolutionary DualBoot HDD Switch Built-in Fan Controller (700~1200 RPM) Built-in Card Reader Dual hinge front door, opens to either side Features a Hot-Swap X-Dock Bay Supports up to 8 HDDs 3-way SLI™ and CrossFireX™ Support Supports ALL graphics cards on the market (with the upper HDD cage removed)

Appendix

Logistic Information

Part Number: RC-650-KKN1

EAN Code: 4719512037713

UPC Code: 884102017216

Carton Size (L x W x H): 547 x 269 x 616mm / 21.5 x 10.6 x 24.2 inch

Pallet Size (L x W x H): 1140 x 1140 x 2117mm / 44.8 x 44.8 x 83.3 inch

Container w/ pallet Cnt/pallet w/o pallet

20’ 260 26 288

40’ 520 26 604

40’ HQ 560 28 704

Package Design

AD Design

Concept 1: Galaxy Concept 2: Black Leopard

Banner Design

950 x 430

728 x 90

980 x 335

468 x 60 120 x 600

Count-Down Page

http://event.coolermaster.com/landing/silencio650/

Microsite

The End