SIGNATURE EVENTS

MEDIA OPPORTUNITIES

PARTNERSHIP PROGRAMS

20% PROJECTED GROWTH IN 2016

Do512 SXSW STATS FROM GOOGLE ANALYTICS FEB-MAR 2015

1.5 MillionTotal Visits

WHAT IS Do512?

Do512 IS AN AGENCY Do512 helps brands and businesses cut through the clutter and make a BIG impact in Austin. Do512

offers an unparalleled blend of high visibility media, sponsored content, live events, and street level activations designed to help your brand make an impact and get results. We’re deeply connected in Austin, so partnerships with venues, promoters,

media and production companies put us in a great position to activate a brand

Do512 IS A MEDIA PROPERTY Do512 is “What to Do In Austin”, the go-to events and entertainment guide for Austin’s

hip, social, young adults. Do512 reaches people through multiple online channels and helps them make educated decisions about where to spend their entertainment dollars via our app, website, emails and social

media outlets.

Do512 IS AN EVENT PRODUCER Do512 is known for throwing some of the most awesome parties in Austin. From our "Austin Sound & Cinema" series, hugely anticipated signature events during SXSW, "Do512

Lounge Sessions", and dozens of other experiences we develop throughout the year.

350,000+MonthlyVisits

275,000+ Email

Subscribers

108,000+TWITTERFollowers

850,000+Monthly

Pageviews

Do512’s REACH

97,000+FACEBOOK

Likes

39,000+INSTAGRAM

Followers

OUR AUDIENCE

18 CITIES ACROSS NORTH AMERICA …AND GROWING

DEMOGRAPHICS 50% 21-34 yrs

40% 35-44 yrs

51% Female

70% Single

65% No Kids

HHI = $92k

6x more likely to see live music

4x more likely to be the organizer in their groupDO512 IS AUSTIN’S EDITION OF DOSTUFF

A global network of local operatives that serve up the best music, events, & culture today.

HOW WE DO IT

EMAIL DEDICATED | SPONSORED | INCLUSIONS

SIGNATURE EVENTSSPONSORSHIP (DIGITAL & ON-SITE) | SAMPLING OPPORTUNITIES

SOCIAL MEDIA

THE DOSTUFF APP

DISPLAY ADS

SPONSORED EDITORIAL CONTENT

PRODUCT SEEDING(W/ TASTEMAKERS)

AWESOME EXPERIENCES

SPONSORED EDITORIAL CONTENT ON Do512Do512’s editorial team will curate editorial that showcases awesome and relevant content alongside your branding. We’ll make sure each piece is a great look for your brand while generating tons of eyeballs to the page by promoting it on Do512.

C L I C K O N E I T H E R I M A G E T O V I E W O N D O 5 1 2E X A M P L E S O F S P O N S O R E D C O N T E N T

SPONSORSHIP COMPONENTS: • Logo incorporated into the header image of the editorial page on Do512

• Link incorporated into the opening segment of the editorial page on Do512

• 2 Additional Branded Image Placements within the body of the Do512 editorial

• Minimum 1 mention of editorial page on Do512’s Facebook w/ sponsor tagged.

• Minimum 2 mentions of editorial page on Do512’s Twitter w/ sponsor tagged.

• Long “Shelf Life” and great for SEO - Google searches, Yahoo, Bing, etc.

Do512 will create custom-branded display ads that link to the sponsored content page on Do512, and have them in rotation in on our site and app, too.

H O W W E D O I T

DEDICATED EMAIL EXAMPLES

DO512 TOP PICKS We send our weekly Top Picks email to over 275,000+ opt in subscribers each week. Top Picks sponsorships ensure your brand is "front and center" when they all open the email and start planning their event schedules.

SPONSORSHIP COMPONENTS: •Brand Mention in the OPENING PARAGRAPH

•The most highly trafficked section of email

•200x80 “Presented/Powered By” Ad in the Leaderboard•200x170 Prime Brand Ad in Top Right Corner of email•380x115 Listings Brand Ad in body of email

$6250 Value per email(250,000+ subscribers @ $25 CPM

SPONSORED EMAIL EXAMPLES

DEDICATED / SPONSORED EMAILH O W W E D O I T

PREMIUM DISPLAY ADS LEADERBOARD | TOP RIGHT | MIDDLE LISTING • 960x60 Leaderboard Ad Units on Do512

• 300x250 Prime Ad Units in Top Right Corner of all pages on Do512

• 800x200 Prime Ad Units in the Event Listings on Do512

L E A D E R B O A R D E X A M P L E S

T O P R I G H T B R A N D A D E X A M P L E S

M I D D L E L I S T I N G B R A N D A D E X A M P L E S

PREMIUM DISPLAY ADS ON DO512H O W W E D O I T

THE DOSTUFF APPH O W W E D O I T

60,000+ USERS NETWORK WIDE 15,000+ in Austin

Ft Event Ad IntegrationDiscover the Best in Your City Calendar View

Around MePersonal Profile/ Schedule

Event Listings

The DoStuff App is what our audience will use to find awesome events while on the go. As the first dedicated mobile app for the DoStuff Network, it offers all the comprehensive local event listings and culture news your audience is used to on the web, plus new features exclusive to the app like location-based searches and redesigned profile pages.

DO512 SIGNATURE EVENTSH O W W E D O I T

SPONSORSHIP LEVELS INCLUDE: Brand Inclusion on Event Posters + Online Media Assets

Option to activate up to a 10x10 footprint onsite 20 VIP Passes

Product Seeding Opportunities Artist Gifting Opportunities

Inclusion in Photo and Video Recaps

Free Week Sound & Cinema (6 events)

Do512 Lounge Sessions (Monthly)Fire on The Mountain Chili Showdown

Camp HalloweekendDo512 Photo Show

Summer Forever Boat Party

During SXSW:EPIC! Interactive

Strange BrewThe Big One

2016 SIGNATURE EVENTS:

BECOME A DO512 SCENE PARTNERDo512 Scene Partnerships allow you to immerse your brand in the best of what Do512 has to offer, throughout the entire year.

Whether you want to make a splash at a big event or consistently be on locals mind while they are choosing to do any night of the week, becoming an Austin Scene Partner means that Do512 will put your brand at the center of the most talked-about experiences of the year.

Why does this work? Because there's no more relevant way to target your audience than through the things they choose to do when they want to have an awesome time in their city.

“DoStuff was fantastic. Their promo was 5% of our media spend but ended up driving over 60% of our RSVPs for this event. They are a media partner,

digital agency, and experiential agency all rolled into one, and on top of everything else they are a pleasure to work with.”

Michael Raspatello Anheuser-Busch | Director, Digital Innovation & Strategy

“NOBODY ELSE CAN DO THIS…NOT EVEN CLOSE.”

-Rick Webb (on medium)(author, @agencythebook. venture partner @qventures.

CEO @secretch. angel investor, writer, record label owner, native alaskan, co-founded @barbariangroup)

MATT MANDRELLADirector of Business Development, Do512

251.490.5802 | Mandrella@Do512.com

LET’S DO THIS! THANK YOU