Conquer Google, Yahoo & Bing and Learn Local SEO & Keyword Research Basics.
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Transcript of Conquer Google, Yahoo & Bing and Learn Local SEO & Keyword Research Basics.
![Page 1: Conquer Google, Yahoo & Bing and Learn Local SEO & Keyword Research Basics.](https://reader034.fdocuments.in/reader034/viewer/2022051513/5472eb1fb4af9f980a8b5052/html5/thumbnails/1.jpg)
Local SEO - Get More Foot & Web Traffic
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By InterCoastal Net Designs
Conrad O'Connell
Search Engine Marketing Manager
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We're going to cover:4 How To Research Interest (and search volume) In Your Business
4 How To Perform Basic Search Engine Optimization
4 Why Map Listings Are Important
4 Getting Reviews
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But first....
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What is a search engine?
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And the job of a search engine is return information to the
searcher.
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It does this with an algorithm.
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algorithm defined:
a set of rules to be followed in calculations or other problem-solving operations
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Why?
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100 billion searches per month.
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Lucky for us, they capture that information and let us analyze it.
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How To Perform Basic Search Engine On Page
Optimization
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Starting Out - Research4 First, research.
4 Find out how many people search for what & how they search
4 http://google.com/sktool (keyword tool)
4 Start researching!
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You may learn that 600 people, on average, per month, search for
restaurants in Brunswick County.
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Demo. Any volunteers?
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You can learn a lot from some basic research. It
helps guide what keywords you place on your website.
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On most content management systems,
you'll be able to easily edit your title tags.
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These are important. They impact what search engines
think that webpage is about.
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Check out a well optimized title and meta description.
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They are focusing their target keywords - found
through research - content marketing strategy.
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More website traffic
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Questions?
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Why Map Listings Are Important
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I can search for "car detailer"
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Ranking high in map listings can get you more business.
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Can't be on the page without a correct google
map listing.
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Get these listings correct:
4 Google Maps
4 Google Plus Local
4 TripAdvisor
4 Yelp
4 FourSquare
4 Bing Maps
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Demo: I need a volunteermoz.com/local/search
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Getting Reviews
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Reviews create trust in your business & help search
rankings
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Great ways to get reviews:4 Ask - in person and somewhere in your business
4 Send an email to your loyal customers
4 If you're in retail, put it on your reciept
4 (Ethical) bribes - ask for feedback in exchange for a discount, then send high-reviewing customers to a review page.
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Places to get reviews:4 Google Plus Page
4 Facebook
4 Yelp
4 TripAdvisor
4 & much more...
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Questions?