SIGNALSValorization StrategyDanish team

Copenhagen20th January 2014

Four phases

Phase 1

• Description of valorization objectives and key target groups • Description of expected new knowledge and key angles with potential interest for target groups and media• Description of methods and development of valorization plan

Phase 2• Implementation of activities during the research project period

Phase 3• Implementation of activities after the research project period

Phase 4• Evaluation of valorization strategy

Phase 1Valorization objectives

Primary objective• The project and its results are communicated to key agents

with the objective of inspiring to changes in practice.

Secondary objective • The project and its results are communicated to the general

public with the objective of creating awareness and debate.

Target groups

Primary target groups (key agents):• Professionals: The union of the pedagogs (BUPL)• Parents: The parent’s organization (FOLA)• Municipalities: The organization of municipalities (KL) Secondary target groups:• University colleges responsible for education of pedagogs• Organizations working with children’s rights and wellbeing (The National

Council for Children/Børnerådet, Børns Vilkår, Save The Children Denmark/ Red Barnet)

Tertiary target groups• General public (mainly parents?)

Phase 2

Activities during the research project period• Reference group set up and meetings • Development of “mini-media strategy”• Contact to local media at beginning of the project (organized

together with involved institution) and at special events during project

• Contact to media relevant to primary target groups• Mentioning of ongoing project at relevant conferences, in

publications etc.

Methods

Reference group• Representatives from the primary and secondary target

groups, researchers and project participants

Media attention• “Mini media-strategy”• “Ambassadors”• Local media

Publications• The project results will be published in relevant Danish

journals

Phase 3

Activities after the research project period• Reference group meeting• Mini-conference/meeting organized by reference group (with

international perspective)• Contact to local media • Contact to nationwide media• Contact to media relevant for primary target groups • Publications• Attending national /international conferences

Phase 4

Evaluation of valorization objectives• Internal evaluation of strategy