Sida 1

Sales Manager Meeting Prague 071016

Sweden & CoFredrik Thorn

Sida 2

The Baltic States

Countries: Estonia, Latvia and Lithuania Inflation: average 10% in 2008 The market has been extremely good but we expect a small slow down Population: total for all three countries, 7,4 milj. Our performance: -20% compare to 2006 Why??

No container sales this year

Our sales of PCB boards has decreased

Turbulence in the market. Decision makers, allied customers is moving around

Limited amount of loyal customers

All the competitors are present in these countries which gives price pressure Opportunities?

We have a very good market knowledge today

We have some really good projects coming up. Riga Technical University, Hansa Bank…..

Sida 3

Finland

Stable economy Finland is a strong market and we expect that it will continue

even 2008 Population in Finland, 5 milj. Our performance: -30% compare to 2006 and we are loosing

market shares. Our partner TSP have their best year ever. With AMP/Tyco?? Why??

No Dual cable, delivery problems Cat6 single

Heavy competition, AMP/Tyco, Lexcom, 3M………..

We are not able to win projects, project prices?

Our cooperation with wholesalers is low, no daily business.

Onninen acquisition of Teletekno

Sida 4

Sweden

Stable economy The market has increased 2007 but we expect that 2008 will be

flat. Population in Sweden, 9 milj. Our performance: +10% compare to 2006 Why??

We have very good cooperation with wholesalers

We have big problems to win projects, project prices

Opportunities? LAN for residential projects for Telia via Elteknik/Nea

LAN for residential projects to public and private landlords via contractors

The market shows great interest for our Industry products

Sida 5

Targets and Opportunities 2008 Lan for premises

Good opportunity for Nexans with Essential Cat6.

Right price and good quality is essential.

We have the right customer. Eltel, Relacom and Elteknik? Wholesaler with loyalty

Our target is to keep our position in Sweden

We need to rebuilt good relations with one wholesaler in Finland

Loyal customers in the Baltic States Develop sales of high end products to selected channels

Industry and LanMark7 to end-users, installers, contractors and carefully selected distributors.

Marketing Brand awareness via exhibitions, product & sales trainings, advertising…..

Develop Connectivity sales All activities and our target is to increase our sales of connectivity. We need

to be more active in projects and motivate the sales force.