Shreveport's Historic Music Village Comprehensive Plan

Shreveport’s Historic Music VillageShreveport’s Historic Music Village

Our VisionOur Vision

“A cool place for

knowledge workers”

“A cool place for

knowledge workers”

…to support and nurture a dynamic, vibrant community of artists,

media producers, educators and other professionals eager to employ

technology to reach a global audience with entertainment products

based on our deep traditions of Southern music.

…to support and nurture a dynamic, vibrant community of artists,

media producers, educators and other professionals eager to employ

technology to reach a global audience with entertainment products

based on our deep traditions of Southern music.

Quality Business

Quality Attractions Quality Place

MusicBusiness

Development

Real EstateDevelopment

TourismDevelopment


LeadbellyLeadbelly

ElvisElvis

Hank & the CowboysHank & the Cowboys

Horton & CashHorton & CashMaggie Lewis

WarwickMaggie Lewis

Warwick

Willie NelsonWillie Nelson

Jimmie DavisJimmie Davis

George JonesGeorge Jones

“Cradle of Stars”“Cradle of Stars”

Building the future on our rich music historyBuilding the future on our rich music history

“The Magic Circle”“The Magic Circle”

We envision building this community at the beginning of the historic

Texas Trail, where Southern culture collided with the West to

create a powerful mixture of deep cultural traditions and exciting,

new ideas.

We envision building this community at the beginning of the historic

Texas Trail, where Southern culture collided with the West to

create a powerful mixture of deep cultural traditions and exciting,

new ideas.

Link Regional & National Resources Music Business Opportunities

Shreveport’s Historic Music VillageQuality Business…Quality Attractions…Quality Place

National Music Industry

Regional Talent & Entrepreneurs

C.E.R.T.

C.C.D.M.

Conferences

Rounds

S.A.M.M.

Innovation Leading to New Business Opportunities

FAME contacts

Touring Performances Partners

Grant Funding

Investment Opportunities

Music History Alumnae Incubators

International Marketing Brand

FAME partners

“Magic Circle” talent

Historic Music Village Plan

Regional Economic Initiative

Organizing History

Syndicated Shows

Digital Media Products

National Industry Branch Offices Entertainment Product R & D

Creative Workforce

Talent Development & Promotion

New Business Development

Entertainment Industry Cluster

4.12.03MHSM Architects

Link Public & Private Resources Real Estate Opportunities

Shreveport’s Historic Music VillageQuality Business…Quality Attractions…Quality Place

Land Assembly, Historic Resources &Infrastructure

Business & ResidentialMarkets & Investors

RDAProject

Packaging

ChurchCDC’s

Financing

Community Development leading to Real Estate Opportunities

FAME Plan & Organization

Historic Buildings & Sites

Special District Zoning Criteria

Public Agency Cooperation

Upgrading existing infrastructure

Non-Profit& For-ProfitDevelopers

Inner City Job Creation

FAME as RDA Agent

Music Industry Public & Private $

CDE, NMTC, HUD & other Public $

Digital Media Cluster

Private Investment $

Neighborhood Serving Businesses

Regional Business Center

Sustainable Development Faith Based Development

Cool Place for Knowledge Workforce

Artist Affordable Housing

New Business Development

Mixed Income Neighborhood

4.12.03MHSM Architects

F.A.M.E. Songwriters in the RoundHosted by F.A.M.E & Centenary College

Feazel Rehearsal Hall, April 25,2003

F.A.M.E. Songwriters in the RoundHosted by F.A.M.E & Centenary College

Feazel Rehearsal Hall, April 25,2003

Featured Songwriters Gordon & Bryan KennedyFeatured Songwriters Gordon & Bryan Kennedy

Texas Trail Technology CorridorTexas Trail Technology Corridor

Heritage CorridorMusic VillageInterTech Science ParkOriginal Shreveport

Shreveport’s Historic Music VillageInventing the FutureShreveport’s Historic Music VillageInventing the Future

• Compact / mixed use / mixed income neighborhood• Compact / mixed use / mixed income neighborhood

• Preserve & build on authenticity• Preserve & build on authenticity

• Create strong edges & gateways• Create strong edges & gateways

• Develop key anchors to build critical mass• Develop key anchors to build critical mass

• Provide a range of housing choices• Provide a range of housing choices

• Uniqueness value / street life / local wealth building• Uniqueness value / street life / local wealth building

• Pedestrian preference / traffic calming• Pedestrian preference / traffic calming

• Shared & unobtrusive parking• Shared & unobtrusive parking

• Quality open space amenities • Quality open space amenities

• Connections & collaborations• Connections & collaborations

Advancing Partnerships and Projects

Advancing Partnerships and Projects

The Challenge for CERT and the North Louisiana economy is

to attract, cultivate and retain brainpower

The Challenge for CERT and the North Louisiana economy is

to attract, cultivate and retain brainpower

• This brainpower is most likely going to come from within our regional economy.

• This brainpower is most likely going to come from within our regional economy.

• According to the Southern Technology Council:

–the odds of an individual taking a job in-state are shown to increase more than tenfold if the individual attends

college in the same state they went to high school.

• According to the Southern Technology Council:

–the odds of an individual taking a job in-state are shown to increase more than tenfold if the individual attends

college in the same state they went to high school.

In the Knowledge Economy, brainpower is everything,,,In the Knowledge Economy, brainpower is everything,,,

$15,000

$20,000

$25,000

$30,000

$35,000

$40,000

15% 20% 25% 30% 35% 40% 45%Percent of adults with 4 years of college or more

State per capita income

The higher the proportion of college graduates, the more income a state economy earns…

Educational Attainment and Economic Welfare Measures, 1999http://www.postsecondary.org

Louisiana

Austin provides a model for theShreveport-Bossier region to follow

Austin provides a model for theShreveport-Bossier region to follow

No region in the past few decades has

moved as quickly into the top ranks of

technology regions as Austin. The city

actively cultivated it music scene as part of its high tech strategy.

Richard FloridaCarnegie Mellon

University

1990 1992 1994 1996 1998 200005

101520253035404550

Gross Metro Product (Billions, $Current)

Austin - San Marcos, TexasShreveport – Bossier City, La.

22 Parish CERT Region22 Parish CERT Region

Link Region Higher Education Intermediary Convener / Facilitator Link to Business Workforce Development Technology Transfer Economic Development

Link Region Higher Education Intermediary Convener / Facilitator Link to Business Workforce Development Technology Transfer Economic Development

HSC

Consortium for EducationResearch &Technology

CERT / FAMEInitiativesCERT / FAMEInitiatives

BPCCBPCC

CentenaryCentenary

La. TechLa. Tech

LSUSLSUS LSUHSCLSUHSC

LTCLTC

ULMULM

NSUNSU

SUSLASUSLA

BRFBRF

Music Village

& Tech

Corridor

Music Village

& Tech

Corridor

• C.C.D.M.• C.C.D.M.

• S.A.M.M. • S.A.M.M.

• Music Industry Education

• Music Industry Education

• S.A.M. Conferences & Rounds

• S.A.M. Conferences & Rounds

• Musicians & Songwriters Incubator

• Musicians & Songwriters Incubator

GramblingGrambling

• Social & Political Research

• Social & Political Research

Texas Trail Heritage CorridorTexas Trail Heritage Corridor

InterTechScience

Park

The Avenue

F.A

.M.E

.

Ledbetter

Blue Goose

Hayride

TrailHead


Seeing the neighborhood in a new way:

• Edges & Gateways• Anchors• Pedestrianism / Traffic Calming • Streetscape / Parking• Housing• Featuring Historic Resources• Collaborations• Technology neighborhood for knowledge workers

• Ledbetter Heights District• Ledbetter Heights District

• Hayride District• Hayride District

• Blue Goose District• Blue Goose District

• The Avenue District• The Avenue District

Seeing the neighborhood in a new way:

• Edges & Gateways• Anchors• Pedestrianism / Traffic Calming • Streetscape / Parking• Housing• Featuring Historic Resources• Collaborations• Technology neighborhood for knowledge workers


Municipal AuditoriumMunicipal Auditorium

HayrideDistrict HayrideDistrict

Beginning of the “Old Texas Trail” today

“Texas Avenue” today

“Texas Avenue at Grand Avenue” today

“Municipal Auditorium & Grand Avenue” today

The Southern American Music Experience

The Southern American Music Experience

• Municipal Auditorium• Municipal Auditorium

• Calanthean & Roof Top Performance• Calanthean & Roof Top Performance

• Center for Creative Digital Media• Center for Creative Digital Media

• Music Performers Incubator• Music Performers Incubator

• Songwriters Incubator• Songwriters Incubator

• Southern American Music Museum• Hall of Fame• Songwriters & Performers Gallery• Music Industry Entrepreneurs Gallery• Music Technology & Innovation Gallery• Listening Gallery• Performance Gallery• Future of Southern Music Gallery• Traveling Exhibits• Research Archives and Education• Museum Café and Gift Shop

• Southern American Music Museum• Hall of Fame• Songwriters & Performers Gallery• Music Industry Entrepreneurs Gallery• Music Technology & Innovation Gallery• Listening Gallery• Performance Gallery• Future of Southern Music Gallery• Traveling Exhibits• Research Archives and Education• Museum Café and Gift Shop



FAME’s Southern American Music Museum &

Center for Creative Digital Media

Interdisciplinary Collaboration Center-Integrated Process – Harnessing Creative Energy

Applied Research-Innovative Digital Technologies -Create & Distribute Experiential Content

Connection Alchemy : -Education Institutions -Higher Education & Business-Past & Future-Museum & Economic Development -Museum & Neighborhood - Living Museum-Brainpower, Quality Place & Innovation -Community Development & Value-added ED

Regional Economic Development Initiative-Embracing Technology-Network of Communities

FAME’s Southern American Music Museum &

Center for Creative Digital Media

Interdisciplinary Collaboration Center-Integrated Process – Harnessing Creative Energy

Applied Research-Innovative Digital Technologies -Create & Distribute Experiential Content

Connection Alchemy : -Education Institutions -Higher Education & Business-Past & Future-Museum & Economic Development -Museum & Neighborhood - Living Museum-Brainpower, Quality Place & Innovation -Community Development & Value-added ED

Regional Economic Development Initiative-Embracing Technology-Network of Communities

The Avenue District

The Avenue District

The Avenue

District

Antioch Development

Area

The Avenue

District

Antioch Development

Area1

2

3

4

5

6

6

6

7

8

8 9

10

11

12

13

14

1 Antioch Church 2 Phase 1 Antioch Mixed Use 3 Phase 2 Antioch Mixed Use 4 Phase 3 Antioch Mixed Use 5 New Urban Residential 6 Renovated Existing & New Infill 7 New Community Center 8 Renovated / Reconstructed 9 Antioch Family Center10 Shared Surface Parking11 Calanthean Museum12 New Infill Mixed Use13 Renovated Existing14 Clustered Shotgun Housing

Existing to be renovated or rebuiltNew buildings

Texas Avenue - “The Avenue” today

Ledbetter Heights District

Ledbetter Heights District

Blue GooseDistrict

Blue GooseDistrict

1 Urban Residential – 25 to 40 units / acre• Residential (R) – new or renovated historic• Commercial (C) – new or renovated historic

2 Row Housing – 15 to 30 units / acre

20’- 40’

module

2 – 4floors

optional

2 – 3floors

50’ to 100’ 80’ to 85’

55’ Street & Parking

15’± 15’± Sidewalk

Parking

C or R

C or R

C or R

C or R

Residential

Residential

Residential55’ Street & Parking

15’± Sidewalk

50’ to 100’

Block Plan /Density

Street Character& Spacing

Section / Streetscape Scale & Design Standards

Traffic calmingchicanes at mid block

Unit

Unit

Unit

Unit

280’ – 300’

240’– 300’

20’-22’

typical

20’alley

30’-45’

40’-70’ 25’-30’ 6’ 6’

32’-40’Street

40’-70’ 20’alley

30’-45’

25’-30’

125’ Lot

1’-6” wall at property line

Covered or uncovered parking at alleyGarage units accessed from alley

2-3 Story Height

Alley

Street

Housing TypologiesHousing Typologies

Block Plan /Density

Street Character& Spacing

Section / Streetscape Scale & Design Standards

3 Renovated Historic – 18 to 20 units / acre Historic shotgun houses regrouped & clustered Spacing & setback around existing large historic homes on Austin & Oakland Streets based on existing context

4 Zero Lot Line Detached – 12 units / acre (up to 24 units / acre with garage apartments)

Housing TypologiesHousing Typologies

16’-28’

10’ 20’ 10’-25’ 40’-60’ 25’

6’ 6’

32’-40’Street

25’ 40’-60’ 30’-55’

110’ Lot

20’alley

20’alley

Covered Parking at alleySurface Parking at alley

20’ 0’-20’ 40’-60’ 25’

6’ 6’

32’-40’Street

25’ 40’-60’ 25’-45’

110’ Lot

20’alley

20’-25’

20’-25’ 5’

1’-6” wall at property line2-3 Story Height

260’ – 350’

250’– 260’

Garage apartment option

40’-45’

Alley

Alley

Street

Alley

Street

Unit Unit

1

2

3

45

67

8

9

1011

12

13

14

15

1 Municipal Auditorium2 Austin Place Historic Victorian Homes3 Calanthean Temple4 Furniture Building5 Holy Cross Episcopal6 Texas Avenue 800 Block 7 Central Fire Station 8 B’nai Zion Temple9 McAdoo Hotel (SRO)10 Antioch Church11 Star Theatre site12 Galilee Church13 Oakland Cemetery14 First Methodist 15 Princess Park

Shreveport’sHistoric MusicVillageHistoric Music Village

Ledbetter HistoricDistrictDowntown HistoricDistrict

Historic BuildingResources

1 Public Safety Complex2 Proposed Jail site & existing 911 Center3 Jackson Heights Public Housing4 Proposed Community Center & Park5 Proposed Inner City I-49 extension6 Caddo Street access to new convention center and River Front7 Sound & Vibration from Mexican Railway (KCS & UP) 8 Noise from I-20

Shreveport’sHistoric MusicVillage

Historic Music Village

2

1

3

4

5

6

7

8

Development Issues

Vacant Lots & BuildingsVacant Lots & Buildings

C.D.E.•Financing•NMTC•Church CDC’s

C.D.E.•Financing•NMTC•Church CDC’s

Non-ProfitDeveloper •501c3•Public / Private Projects•Public Projects

Non-ProfitDeveloper •501c3•Public / Private Projects•Public Projects

RDA Agent •Land Assembly•Plan Management•Enforcement•Infrastructure Projects

RDA Agent •Land Assembly•Plan Management•Enforcement•Infrastructure Projects

PartneringInitiatives •Muni•S.A.M.M.•C.C.D.M.•Education & Workforce•Incubators

PartneringInitiatives •Muni•S.A.M.M.•C.C.D.M.•Education & Workforce•Incubators

OngoingInitiatives •Fundraising•Annual Conference•National Music Industry Linkages•Regional Talent Resources•Seminars & Rounds•DED Cluster Support

OngoingInitiatives •Fundraising•Annual Conference•National Music Industry Linkages•Regional Talent Resources•Seminars & Rounds•DED Cluster Support

Redevelopment Initiatives

Music Industry Initiatives

F.A.M.E.

CERT

Work OrganizationShreveport’s Historic Music VillagePlan implementation

Proposed Initial Staffing:•Director•Redevelopment Initiatives Manager•Music industry Initiatives Manager•Administrative Assistant

Quality Business

Quality Attractions Quality Place

MusicBusiness

Development

Real EstateDevelopment

TourismDevelopment


Shreveport's Historic Music Village Comprehensive Plan

Design

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