Showcasing 'The Beer Cafe' @ TiE Retail Summit 2015
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There is always a gap in the marketplace & An entrepreneur makes a market in that gap
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Transcript of Showcasing 'The Beer Cafe' @ TiE Retail Summit 2015
There is always a gap in the marketplace &An entrepreneur makes a market in that gap
FACT - BEER IS THE 3rd LARGEST CONSUMED BEVERAGE IN THE WORLD
Asia's thirst for beer is being whet by countries like Indonesia, Vietnam and India, where the markets are growing in double digits every year. What is brewing in these countries? A combination of rising incomes, rapid urbanisation and population growth, said Mr John Botia, Managing Director of Carlsberg Singapore. "Possibly the best example is India, where in the next three to five years you'll see another 100 million people come through to legal drinking age - in other words, coming into the beer market”
More than a fifth of alcohol produced in the world is consumed by Indians.
Two-thirds of alcohol consumed in India is unrecorded, mainly illicit.
A study by the Associated Chambers of Commerce and Industry found that the liquor industry was expanding 30 per cent year-on-year.
In 2015, liquor consumption is pegged to touch about 20 billion litres.
FACT - INDIA IS THE 3rd LARGEST LIQUOR MARKET IN THE WORLD
Top 3 Sectors Total retail market Modern retailModern retail as
% of total segment
Food & grocery 2,303,496 37,997
Clothing and apparel
324,500 139,772
Food service
204,438 27,175
FACT - INDIA RETAIL MARKET TO HIT USD 1 Trillion by 2017
Luke warm
Hot and Happening
QUERY – SHOULD THE CONCEPT BE LUKEWARM or HOT & HAPPENING ?
Ideal enterprise with attractive growth opportunity in India’s food service space for its multiple growth drivers ( demographics, lifestyle and urbanization), attractive payback and entry into unexplored format.
VISION – to stimulate communities towards a fun & responsible drinking culture !
MISSION – to be the fastest, largest & most profitable alco-beverage service brand in India
We believe that our consumer is globally aware, and wants the best of the world in his/her own neighborhood.
Diverging from the quintessential concept of dimly-lit watering holes, where enjoying a drink or two meant gulping down the regular varieties of beers, rums and vodkas, The Beer Cafe goes out of the convention to introduce a concept that goes beyond simply drinking beer.
It is India’s newest & boldest concept in food service segment – meeting all the needs of the young adult consumers to find a friendly neighborhood place that allows them to meet friends over a pint and enjoy some cheer!!
• TBC1 opened April 2012
• TBC2,3,4 by Oct 2012
• Term Sheet for Series-A : Dec 2012• Quickest funding in this sector
• FY13 – 5 outlets
• Series A Funding – May 2013
• FY14 – 10 outlets, Unit level profitable. Triple revenues
• Dec 14 – 22 outlets ; Series B Funding
• FY15 plan – 35 outlets, Quadruple revenues
• FY16 plan – go International, First Indian brand in this sector
THE BEER CAFÉ DIGITAL
FACT - SUCCESS IS SWEETEST WHEN SHARED
Victory is much more meaningful when it comes not just from the efforts of one person, but from the joint achievements of many
AWARDS ARE RECOGNITION BY THE CONSUMERS & INDUSTRY
FACT - MARGINS WILL COME FROM REDUCING COST OVER TIME & NOT BY INCRESASING PRICES
