Marketing Project Showcasing Etsy
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Transcript of Marketing Project Showcasing Etsy
NON-STORE RETAILING
WHAT IS NON-STORE RETAILING?
The selling of goods or services outside the confinement of a retail facility
Allows customers to shop without visiting a physical store location
Benefits for consumers- Convenience
Benefits for producers- rapid growth compared to instore retailing
FORMS OF NON-STORE RETAILING
Automatic Vending Direct Retailing Direct Marketing E-tailing
E-TAILING The sale of goods/services through the
internet Transformed by EBay and Amazon in
1995
2015- e-tailing contributed $345.21 billion up 13.2 % from 2014
BACKGROUND & HISTORY
Etsy launches as an online marketplace
Etsy becomes a certified B corporation for their social and
environmental performance2005
2007
2012
2013
Etsy Mobile App is launched
2015
Traded publicly on the NASDAQ stock
exchange
SHOP CATEGORIES JewelryVintageArtClothing & AccessoriesChildrenWeddingsHome & Living
BENEFITS OF SELLING ON ETSY
Affordable alternative for shopkeepers to sell their goods
Creates world wide reach
RENT SALES
TAX
OVERHEAD COST
WHAT IT COST TO RUN AN ETSY SHOP
0.20 cents per item posted
3.5% transaction fee
ONLINE COMPETITORS
Many Handmade Marketplace Competitors
PERSONAL OPINION/EXPERIENCE
CONCLUSION