Shopping pagesReader’s test panel

Femmes d’Aujourd’hui

Inspire the reader and make a powerful connection

Introduction

Method • Online panel readers of Femmes

d’Aujourd’hui• Completed questionnaires

– N=194• Femmes d’Aujourd’hui edition

47/2010• Questionnaire

– Impact of page– Ad versus article– Appreciation of page– Interest in specific products– Reading score

Pages tested in Libelle’s previous editions

Ed16/2010 Ed25/2010

Impact shopping page

On average 8 out of 10 readers have looked at the page.

82% 84%79%

50%

60%

70%

80%

90%

100%

Lib Ed 16 Lib Ed 25 Fem Ed 47

% looking at this page