Shopify Retail Tour - Michael Perry - Overview of Kit
Transcript of Shopify Retail Tour - Michael Perry - Overview of Kit
Email marketingSEOA/B TestingVideos adsInstagramFacebookTwitterSnapchatYouTubeAffiliate marketingPromotionsConversion optimizationContent marketingGoogle product listing adsPartnerships
Email marketing SEO A/B Testing Videos ads Instagram Facebook Twitter Snapchat YouTube Affiliate marketing Promotions Conversion optimization Content marketing Google product listing ads Partnerships
• Generate and place a Facebook pixel on your website to capture data on visitors and log events
• Create custom audience from previous customers or create website custom audience from web traffic captured by pixel
• Create lookalike audience from custom audience or website custom audience
• Create ad campaign, set budget and placement
• Measure success of campaign
Facebook Ads
Hey Michael, Tobi just gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?
Yes
Hey Michael, Tobi just gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?
Cool. I’ve sent Tobi an email,
Yes
Hey Michael, Tobi just gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?
Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right?
Yes
Yes
Hey Michael, Tobi just gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?
Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right?
Yes
Yes
Will do! Have a good day,
us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?
Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right?
Yes
Yes
Will do! Have a good day, Michael!
Hey Michael, Harley has been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase?
Yes
Hey Michael, Harley has been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase?
Boom. Just sent Harley a nice
Yes
Hey Michael, Harley has been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase?
Boom. Just sent Harley a nice thank you note with the promo code on your behalf. Have a great day!
Yes
You too
Hi Michael! I saw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?
Yes
Hi Michael! I saw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?
Great. Uber Delivery is
Yes
Hi Michael! I saw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?
Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14
Yes
1
Hi Michael! I saw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?
Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14
Yes
1
Sounds good. I got that
have lunch delivered to you at the office n the next 10 minutes?
Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14
Yes
1
Sounds good. I got that ordered for you, and it should arrive in the next 10 minutes. The driver will call you when they arrive out front.
Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No
Yes
Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No
Great. Will keep you updated.
Yes
Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No
Great. Will keep you updated.
Yes
Thank you
Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No
Great. Will keep you updated.
Yes
Thank you
No problem.
Hi Michael, I saw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No
Great. Will keep you updated.
Yes
Thank you
No problem.