Shopify Retail Tour - Mailchimp Email Marketing
Transcript of Shopify Retail Tour - Mailchimp Email Marketing
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Email Marketing for E-Commerce
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Who am I?
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Purpose● Reach your customers more effectively● Learn from your data● Increase revenue in a quick and easy way
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What are your business goals?● Drive revenue● Build brand awareness● Customer retention● Repeat purchases
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What we’ll cover● Getting started with email● Connecting your store● Personalization● Optimization● Automation
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GettingStarted
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What to focus on● Build your list● Writing and design for email● Know your audience
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Build your list:● Social media● Collect at events● Signup forms at checkout● Pop up signup forms
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Writing and designing for email:● Start with editorial calendar● Use clear and concise language● Have clear call to actions● Repurpose content● Images as content● Make sure your design is responsive
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Knowing your audience:● Target your message ● Test to learn● Review your reports on a regular basis● Connect your services
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Connect Your Store
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Why is connectingimportant?● Data, data, data!● Connect your marketing
activities to sales● Target your messaging
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PersonalizationTailor campaigns to ensure that each customer receives relevant content.
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Why is personalizationimportant?The more a customer feels like you’re sending content that’s relevant to them, the more likely they are to make a purchase.
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Personalization tactics● Customize campaign content● Send product recommendations
based on sales history● Use data like purchase history,
location, and engagement to target your campaigns
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OptimizationMaking your emails the best they can be through data-based decisions.
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Why is optimization important?● Different devices and inboxes/software● Provide content● Drive more activity● Better understand your customers
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Optimization tactics● A/B testing/multivariate testing● Test your emails with tools like Inbox Preview● Send emails in the timezones of all your
users● Send at the best average time of day for the
subscribers on your list
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AutomationCreate emails to automatically send to customers or subscribers.
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Why is automation important?● Generate more revenue● Allow more time for other
marketing tactics
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Automation tactics● Onboarding emails● Abandoned cart recovery● Purchase follow-ups● Best customers tool
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ConclusionBring it all together
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Next steps● Start with small experiments● Tie back to business goals● Always do something
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ResourcesMore tools to help you sell more stuff.
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What’s In Storemailchimp.com/whats-in-store
Connect Your Storemailchimp.com/connect-your-store
Our marketing blogblog.mailchimp.com
Free Skillshare coursesskillshare.com/mailchimp
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