Campaign Overview _ MailChimp

5
8/5/2015 Campaign Overview | MailChimp https://us11.admin.mailchimp.com/campaigns/show?id=256517 1/5 The Non‐GMO Supply Working Group Newsletter was created to keep members connected and updated on the progress of the Working Group. We are making great strides and it is important to share these developments to encourage collaboration and identify opportunities, which are beneficial to everyone's work. The newsletter is a quarterly publication and includes information on current developments and collaborations, a summary of the discussion occurring in the group's Google forum, notifications of future events, and instances of Non‐GMO news coverage. As we continue to publish the newsletter, we are eager to hear your input and how to create the best content as a resource for our participants. Collaborations & Innovations At the spring meeting in Chicago, Kellee James from Mercaris proposed to create a tool to better understand and analyze existing infrastructure for segregated nonGMO grain handling for animal feed and food. Mercaris, in conjunction with the Working Campaign Preview HTML Source Plain-Text Email Details Non-GMO Supply Working Group Newsletter Vol. 1

Transcript of Campaign Overview _ MailChimp

Page 1: Campaign Overview _ MailChimp

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 15

The Non‐GMO Supply Working Group Newsletter was created to keep members connected andupdated on the progress of the Working Group We are making great strides and it is importantto share these developments to encourage collaboration and identify opportunities which arebeneficial to everyones work The newsletter is a quarterly publication and includes information oncurrent developments and collaborations a summary of the discussion occurring in the groupsGoogle forum notifications of future events and instances of Non‐GMO news coverage As wecontinue to publish the newsletter we are eager to hear your input and how to create the bestcontent as a resource for our participants

Collaborations amp Innovations

At the spring meeting in Chicago Kellee James from Mercaris proposed to create atool to better understand and analyze existing infrastructure for segregated nonshyGMOgrain handling for animal feed and food Mercaris in conjunction with the Working

Campaign Preview HTML Source Plain-Text Email Details

Non-GMO Supply Working GroupNewsletter Vol 1

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 25

Group is creating an ldquoAsset Maprdquo to show the geographic distribution of nonshyGMOgrain suppliers This will help to facilitate the transition of conventional acreage to nonshyGMO production while also showing the importance of expanding organic agriculturalproduction

The idea remains to have an interactive webshyaccessible tool that will allow acomprehensive view of grain handling (cleaning conditioning processing) facilities byregion The map will enable users to understand current infrastructure in relation totheir own facilities and logistics It will include a categorical display of facilities by stateand give key information such as crops handled total handling volume and percentoperating utilization

Thanks goes out to ApplegateGina amp Chris EquilibriumAtish amp Rob HilandDanMasters and MinsaRodrigo in providing the funds to launch this project We arebeginning with facilities in the Northeast and will have a working prototype available forthe group to test out at the October meeting If you would like to be a part of the effort please contact Todd Jones attoddjonesmercariscom

Group Communication

Learn what discussions are taking place in the Google Group

USDA NonshyGMO Process Verified Certification

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 35

The recent USDA announcement of new GMOshyfree product labeling has been a largeitem of discussion among the working group A letter by Agriculture Secretary TomVilsack on May 1st to his staff detailed a USDA lsquoProcess Verifiedrsquo label that would bevoluntary for consumer packaged goods This label was requested by a ldquoleading globalcompanyrdquo later disclosed to be the company SunOpta who received the firstverification label for nonshyGMO corn and soybeans

The Associated Press received a copy of this letter and writer Mary Clare Jalonick

wrote an article on its contents on May 14th The article has been circulated amongnews sources with a generally optimistic air implying a progressive outlook ongovernmental regulation of genetically engineered products and a large gain for thenonshyGMO movement Read More

Chipotle NonshyGMO Commitment

Another exciting development discussed by the working group is the recentannouncement made by Chipotle about their sourcing of all nonshyGMO ingredients intheir US based restaurants The company was quick to receive criticism from severalnews sources accusing Chipotle of being antishyscience despite accommodatingconsumer demands

Members of the group were quick to suggest ways to address this accusation favoringan approach that is accepting of scientific evidence and one that hopes to create adiscourse on the science behind genetic engineering and its impact on our wellnessand the planets Read More

In the News

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 45

Chipotle goes nonshyGMO but it may take time for supply chain to follow

US forced to import corn as shoppers demand organic food

USDA develops new government label for GMOshyfree products

Coming Up

Meeting 5 October 20shy22 2015Location To Be Determined

More Information to Follow

For information and notes from previous meetings please log in to the NonshyGMOWorking Group Web Portal

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 55

About the Group

The NonshyGMO Supply Working Group is a multishystakeholder collaboration that isbuilding the supply of nonshyGMO food and feed in the US This group identifies keybarriers to growing nonshyGMO supply and rapidly develops and deploys strategicmarket interventions designed to create an orderly costshyeffective transition to nonshyGMO that works for all stakeholders from producers to processors to brands

The purpose of this newsletter is to inform participants about recent developments inthe working group Members can learn about discussions from the groups onlineforum new projects undertaken by both the group and individual participants upcomingevents and meetings and current news coverage pertaining to NonshyGMO foodsourcing

Copyright copy |2015| |Green America| All rights reservedYou are receiving this email as a member or prospective member of the NonshyGMO Supply Working Group

Our mailing address isGreen America NonshyGMO Supply Working Group

1612 K Street NWSuite 600

Washington Dc 20005

Add us to your address book

unsubscribe from this list update subscription preferences

Page 2: Campaign Overview _ MailChimp

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 25

Group is creating an ldquoAsset Maprdquo to show the geographic distribution of nonshyGMOgrain suppliers This will help to facilitate the transition of conventional acreage to nonshyGMO production while also showing the importance of expanding organic agriculturalproduction

The idea remains to have an interactive webshyaccessible tool that will allow acomprehensive view of grain handling (cleaning conditioning processing) facilities byregion The map will enable users to understand current infrastructure in relation totheir own facilities and logistics It will include a categorical display of facilities by stateand give key information such as crops handled total handling volume and percentoperating utilization

Thanks goes out to ApplegateGina amp Chris EquilibriumAtish amp Rob HilandDanMasters and MinsaRodrigo in providing the funds to launch this project We arebeginning with facilities in the Northeast and will have a working prototype available forthe group to test out at the October meeting If you would like to be a part of the effort please contact Todd Jones attoddjonesmercariscom

Group Communication

Learn what discussions are taking place in the Google Group

USDA NonshyGMO Process Verified Certification

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 35

The recent USDA announcement of new GMOshyfree product labeling has been a largeitem of discussion among the working group A letter by Agriculture Secretary TomVilsack on May 1st to his staff detailed a USDA lsquoProcess Verifiedrsquo label that would bevoluntary for consumer packaged goods This label was requested by a ldquoleading globalcompanyrdquo later disclosed to be the company SunOpta who received the firstverification label for nonshyGMO corn and soybeans

The Associated Press received a copy of this letter and writer Mary Clare Jalonick

wrote an article on its contents on May 14th The article has been circulated amongnews sources with a generally optimistic air implying a progressive outlook ongovernmental regulation of genetically engineered products and a large gain for thenonshyGMO movement Read More

Chipotle NonshyGMO Commitment

Another exciting development discussed by the working group is the recentannouncement made by Chipotle about their sourcing of all nonshyGMO ingredients intheir US based restaurants The company was quick to receive criticism from severalnews sources accusing Chipotle of being antishyscience despite accommodatingconsumer demands

Members of the group were quick to suggest ways to address this accusation favoringan approach that is accepting of scientific evidence and one that hopes to create adiscourse on the science behind genetic engineering and its impact on our wellnessand the planets Read More

In the News

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 45

Chipotle goes nonshyGMO but it may take time for supply chain to follow

US forced to import corn as shoppers demand organic food

USDA develops new government label for GMOshyfree products

Coming Up

Meeting 5 October 20shy22 2015Location To Be Determined

More Information to Follow

For information and notes from previous meetings please log in to the NonshyGMOWorking Group Web Portal

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 55

About the Group

The NonshyGMO Supply Working Group is a multishystakeholder collaboration that isbuilding the supply of nonshyGMO food and feed in the US This group identifies keybarriers to growing nonshyGMO supply and rapidly develops and deploys strategicmarket interventions designed to create an orderly costshyeffective transition to nonshyGMO that works for all stakeholders from producers to processors to brands

The purpose of this newsletter is to inform participants about recent developments inthe working group Members can learn about discussions from the groups onlineforum new projects undertaken by both the group and individual participants upcomingevents and meetings and current news coverage pertaining to NonshyGMO foodsourcing

Copyright copy |2015| |Green America| All rights reservedYou are receiving this email as a member or prospective member of the NonshyGMO Supply Working Group

Our mailing address isGreen America NonshyGMO Supply Working Group

1612 K Street NWSuite 600

Washington Dc 20005

Add us to your address book

unsubscribe from this list update subscription preferences

Page 3: Campaign Overview _ MailChimp

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 35

The recent USDA announcement of new GMOshyfree product labeling has been a largeitem of discussion among the working group A letter by Agriculture Secretary TomVilsack on May 1st to his staff detailed a USDA lsquoProcess Verifiedrsquo label that would bevoluntary for consumer packaged goods This label was requested by a ldquoleading globalcompanyrdquo later disclosed to be the company SunOpta who received the firstverification label for nonshyGMO corn and soybeans

The Associated Press received a copy of this letter and writer Mary Clare Jalonick

wrote an article on its contents on May 14th The article has been circulated amongnews sources with a generally optimistic air implying a progressive outlook ongovernmental regulation of genetically engineered products and a large gain for thenonshyGMO movement Read More

Chipotle NonshyGMO Commitment

Another exciting development discussed by the working group is the recentannouncement made by Chipotle about their sourcing of all nonshyGMO ingredients intheir US based restaurants The company was quick to receive criticism from severalnews sources accusing Chipotle of being antishyscience despite accommodatingconsumer demands

Members of the group were quick to suggest ways to address this accusation favoringan approach that is accepting of scientific evidence and one that hopes to create adiscourse on the science behind genetic engineering and its impact on our wellnessand the planets Read More

In the News

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 45

Chipotle goes nonshyGMO but it may take time for supply chain to follow

US forced to import corn as shoppers demand organic food

USDA develops new government label for GMOshyfree products

Coming Up

Meeting 5 October 20shy22 2015Location To Be Determined

More Information to Follow

For information and notes from previous meetings please log in to the NonshyGMOWorking Group Web Portal

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 55

About the Group

The NonshyGMO Supply Working Group is a multishystakeholder collaboration that isbuilding the supply of nonshyGMO food and feed in the US This group identifies keybarriers to growing nonshyGMO supply and rapidly develops and deploys strategicmarket interventions designed to create an orderly costshyeffective transition to nonshyGMO that works for all stakeholders from producers to processors to brands

The purpose of this newsletter is to inform participants about recent developments inthe working group Members can learn about discussions from the groups onlineforum new projects undertaken by both the group and individual participants upcomingevents and meetings and current news coverage pertaining to NonshyGMO foodsourcing

Copyright copy |2015| |Green America| All rights reservedYou are receiving this email as a member or prospective member of the NonshyGMO Supply Working Group

Our mailing address isGreen America NonshyGMO Supply Working Group

1612 K Street NWSuite 600

Washington Dc 20005

Add us to your address book

unsubscribe from this list update subscription preferences

Page 4: Campaign Overview _ MailChimp

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 45

Chipotle goes nonshyGMO but it may take time for supply chain to follow

US forced to import corn as shoppers demand organic food

USDA develops new government label for GMOshyfree products

Coming Up

Meeting 5 October 20shy22 2015Location To Be Determined

More Information to Follow

For information and notes from previous meetings please log in to the NonshyGMOWorking Group Web Portal

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 55

About the Group

The NonshyGMO Supply Working Group is a multishystakeholder collaboration that isbuilding the supply of nonshyGMO food and feed in the US This group identifies keybarriers to growing nonshyGMO supply and rapidly develops and deploys strategicmarket interventions designed to create an orderly costshyeffective transition to nonshyGMO that works for all stakeholders from producers to processors to brands

The purpose of this newsletter is to inform participants about recent developments inthe working group Members can learn about discussions from the groups onlineforum new projects undertaken by both the group and individual participants upcomingevents and meetings and current news coverage pertaining to NonshyGMO foodsourcing

Copyright copy |2015| |Green America| All rights reservedYou are receiving this email as a member or prospective member of the NonshyGMO Supply Working Group

Our mailing address isGreen America NonshyGMO Supply Working Group

1612 K Street NWSuite 600

Washington Dc 20005

Add us to your address book

unsubscribe from this list update subscription preferences

Page 5: Campaign Overview _ MailChimp

852015 Campaign Overview | MailChimp

httpsus11adminmailchimpcomcampaignsshowid=256517 55

About the Group

The NonshyGMO Supply Working Group is a multishystakeholder collaboration that isbuilding the supply of nonshyGMO food and feed in the US This group identifies keybarriers to growing nonshyGMO supply and rapidly develops and deploys strategicmarket interventions designed to create an orderly costshyeffective transition to nonshyGMO that works for all stakeholders from producers to processors to brands

The purpose of this newsletter is to inform participants about recent developments inthe working group Members can learn about discussions from the groups onlineforum new projects undertaken by both the group and individual participants upcomingevents and meetings and current news coverage pertaining to NonshyGMO foodsourcing

Copyright copy |2015| |Green America| All rights reservedYou are receiving this email as a member or prospective member of the NonshyGMO Supply Working Group

Our mailing address isGreen America NonshyGMO Supply Working Group

1612 K Street NWSuite 600

Washington Dc 20005

Add us to your address book

unsubscribe from this list update subscription preferences