SHOP Austria AW14

FASHION,LIFESTYLE AND

DESIGNER BRANDS:

WELCOME TO P&C!

Dornbirn (Messepark), Gerasdorf-Vienna (G3 Shopping Resort),

Graz (Shoppingcity Seiersberg), Innsbruck (Kaufhaus Tyrol),

Klagenfurt (City-Arkaden), Linz (Passage Linz), Pasching (PlusCity),

Salzburg (Europark), Vienna (Donauzentrum), Vienna (Kaerntner

Strasse 29), Vienna (Mariahilfer Str. 26-30), Voesendorf (SCS, Tor 4).

www.peek-cloppenburg.com

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4

Emma Cheevers

/globalblue

/globalblue/globalblue

@环球蓝联-GlobalBlue

@GlobalBlue

/GlobalBlue/GlobalBlueRu

Editor’s Letter

Welcome to Austria

Let SHOP guide you as you explore Austria.

Read about how to look your best for the

country’s glamorous winter events (page

30), the must-have debut fragrance from

local designer Lena Hoschek (page 98),

and much more.

SHOP is part of Global Blue, a Tax Free

Shopping market leader, and publishes guides

to over 40 destinations across Europe and Asia.

Our insider knowledge means we are ideally

placed to tell you everything you need to know

about your chosen destination, including the

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For the very latest information, visit

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Athens and Thessaloniki

Austria

Austrian Alps

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Cyprus

Чехия

Düsseldorf

Estonia

Frankfurt

French Riviera

دليل ألانيا德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Iceland

Istanbul

Italy

Lake Saimaa

Lebanon

London

Madrid

Milan

Munich

Naples

Nuremburg

Oslo

Paris

Portugal

Prague

Riga

Rimini and Riccione

Rome

Seoul

Singapore

Stockholm

Stuttgart

Switzerland

Tokyo

Vienna

Vilnius ILL

US

TR

AT

ION

: PIN

G Z

HU

Contributors

6

globalblue.com

Dionne Hélène

SHOP artworking assistant Dionne

Hélène is a graphic designer and

sneaker obsessive, who has worked

on projects for Nike, the V&A and

Something & Sons. Her favourite

place to shop is Liberty’s, and in her

spare time she enjoys collaborating

with Crepe City, illustrating, col-

lecting vintage Ralph Lauren and

listening to Action Bronson.

Elle Blakeman

Elle Blakeman is editor-in-chief of

the Mayfair Magazine. She has pre-

viously worked at Harper’s Bazaar,

InStyle and Marie Claire, and spe-

cialises in luxury lifestyle and travel

features. In this issue of SHOP, she

writes about the secret of looking

efortlessly stylish in the great out-

doors when the temperature in Aus-

tria plummets.

Ray Oranges

Ray Oranges created this season’s

cover illustration for SHOP Aus-

tria. His eye-catching artwork has

previously been commissioned by

Wallpaper Magazine, Deutsch Inc

and Modus, among others. His

clever use of space and scale makes

him the perfect illustrator for this

cover, inspired by our feature on

how to dress well for the Austri-

an winter on page 24. It shows a

woman whose scarf is rippling out

to become wintry hills, mountains

and buildings.

Read more about our cover illustra-

tions at globalblue.com/covers.

ILL

US

TR

AT

ION

: RA

Y O

RA

NG

ES

Kollektionen führender, internationaler Designer für die ganze Familie.

High quality fashion for women, men and children.

мода ведущих интернациональных дезайнеров для вей семьи.

SORELLE RAMONDAInternationale Designer-Mode im TOP SHOP-IM-SHOP

Wöllersdorf bei Wiener Neustadt

auf über 11.000m2

A- 2752 Wöllersdorf

Römerstraße 3-9

Tel. +43 (0)2622 - 42 444

Sattledtauf über 6.000m2

A- 4642 Sattledt

Welser Straße 10-12

Tel. +43 (0)7244 - 8383

GRAZauf über 5.000m2

8054 Graz

Center West

Weblinger Gürtel 25

Tel. +43 (0)316 - 297 000

www.sorelleramonda.ata.a

Shop Floor

8

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every

care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after

publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide.

All rights reserved. ©2014 Global Blue

E DI TOR I A L

Editor-in-chief

Emma Cheevers

Managing editor

Sally McIlhone

Cover illustrator

Ray Oranges

Contributors

Elle Blakeman,

Maria Kirchen-Hill

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Acting fashion editor

Ximena Daneri

Acting news editor

Hannah Lewis

Associate news and lifestyle editor

Isabella Redmond Styles

Assistant fashion and news editor

Gemma Latham

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook, Claire Gervat,

Ann Morphew,

Harriet O’Brien

Picture editor

Kirsty Andrews

Creative editor/ Deputy picture editor

Sarah Beyts

Picture assistants

Grace Bird, Mónica Goya

Artwork editor

Adam Dhaliwal

Artworking assistants

Dionne Hélène,

Milkha Lala

Online managing editor

Kirsty Welsh

Online editorial assistant

Katie Ramsingh

Online production assistant

Marina Nelson

Online assistant

Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworking

assistant

Aaron Carline

Commercial artworking intern

George Trinick

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese contributing editor

Qingya He

Chinese editorial assistants

Yunhan Fang, Yangzi Liu

Chinese translators

Xun Ji, Yin Shi,

Chenguang Yi, Yi Zhang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik,

Gary Ramazanov

Arabic editor

Haneen Malaeb

SHOP is published by Global Blue

Group headquarters

Global Blue SA,

Route de Crassier 7,

CH-1262 Eysins, Switzerland

Corporate registration number

5565726923

globalblue.com

[email protected]

Digital manager

Eamonn Leacy

Project manager

Bina Summan

International digital marketing executive

Nina Kobalia

Digital marketing executive

Wenhan Zhang

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution and partnership manager

Claudia Suárez

Digital intern

Sammy Ha

Print

Dane Consultancy

GL OBA L BLU E

AUST R I A

Country manager

Gerd Gfrerer

Marketing manager

Danielle Willert

Marketing executive

Daniela Puntschart-Infeld

Retail service manager

Hermann Danzmayr

Key account managers

Ursula Bergsleithner,

Felix Camondo,

Petra Singer

Account managers

Mario Kronsteiner,

Wolfgang Gutbrunner,

Harald Hölzl,

Christian Seelos,

Thomas Schnötzinger

Global Blue Austria,

Zetschegasse 17,

A-1230 Vienna,

+43 (0)1 798 4400,

[email protected]

Contents

10

Above: Vienna’s elegant opera house is the venue for many of the city’s most glamorous events

p.30

Produc ts

12 Check Out

sHoP selects a standout

piece from Austria this season

14 Products

Key looks for the season,

from fashion and footwear to

jewellery and accessories

N e ws

18 Shop Window

one store not to be missed

in Austria

20 News

seasonal updates on shops,

services and new products

F e At u r e s

24 Cover Story:

All Wrapped Up

dressing for the Austrian

weather needn’t be a problem.

elle Blakeman explains how

to look your best when you’re

out in the cold

30 A Night To Remember

Austria’s glittering winter

social calendar calls for

show-stopping eveningwear

and jewellery. stephen doig

reveals the designers to know

e x Pe r i e Nce

36 Table Talk

traditional Austrian cuisine

ofers a rich variety of options

for the cooler months, says

isabella redmond styles

Gu i de

41 Maps and guides to

Austria’s top shops and

destinations, plus sHoP’s

unique view of the sights

of salzburg

e sse N t i A l s

77 How To Shop Tax Free

the simple steps to saving

money on your shopping

t r A Nsl At ioNs

81 Русский Перевод

87 美文翻译

96

sou v e N i r

98 the essential item

to bring home

Our stores in the City Center:

Graben 17, 1010 Wien, Kärntner Straße 37, 1010 Wien

Rotenturmstraße 5-9, 1010 Wien, Rotenturmstraße 27, 1010 Wien

Mariahilfer Strasse 32, 1070 Wien, Mariahilfer Strasse 109, 1070 Wien

12 | PRODUCTS

Check Out

Save up to 15% by shopping tax free, see page 77

collection has a magical theme,

with pieces inspired by everything

from playing cards to this colour-

ful book of matches. Handmade

in Italy from bright teal felt, each

bag has the legend ‘Club Olympia’

and a stylised cartoon of a Parisian

woman adorning the outside. All of

Le-Tan’s beautiful bags are made

in very limited numbers, making

them all the more special. hl

Olympia Le-Tan Club

Olympia Matchbook clutch,

€1,110, Song,

Praterstrasse 11-13, 1020 Vienna,

+43 (0)1 532 2858,

olympialetan.com

WITTY AND PRETTY

Olympia Le-Tan’s whimsical ac-

cessories have been spotted on

the arms of some of fashion’s most

eminent tastemakers. Starting

with a collection that re-imagined

classic book covers as clutch bags,

Le-Tan’s creations were an instant

success, striking the perfect bal-

ance between the arty and the ir-

reverent. Her literary pieces are

still favourites, but her creativ-

ity doesn’t end here; her latest

ESC ADA .COM

VIENNA AM GRABEN 26 +43 1 5337090

SALZBURG ALTER MARK T 5 +43 662 849612

14 | PRODUCTS


3. Burberry Prorsum scarf, €1,195,

Burberry, Kohlmarkt 2, 1010 Vienna,

+43 (0)1 532 2820,

burberry.com

4. Gucci handbag, price on request,

Gucci, Kohlmarkt 5, 1010 Vienna,

+43 (0)1 532 4088,

gucci.com

1. Mango dress, €119.99, Mango,

Herrengasse 21, 8010 Graz,

+43 (0)316 836687,

mango.com

2. Bucherer three-strand bangle,

€5,450, Bucherer, Kärntner Strasse 2,

1010 Vienna, +43 (0)1 512 6730,

bucherer.com

1 3

4

LOVELY IN

LEATHER

Dress down a black

shift with simple

accessories in

rich colours

2

16 | PRODUCTS


3. Swarovski Revolution bracelet, €99,

Swarovski, Getriedegasse 19,

5020 Salzburg, +43 (0)662 846931,

swarovski.com

4. Ludwig Reiter boots, €698,

Ludwig Reiter, Sackstrasse 12, 8010 Graz,

+43 (0)316 825416,

ludwig-reiter.com

1. Church’s umbrella, price on

request, Church’s, Seitzergasse 1-3,

1010 Vienna, +43 (0)1 535 0400,

church-footwear.com

2. Diesel coat, €410, Diesel, Kohlmarkt

8-10, 1010 Vienna, +43 (0)1 890 1491,

diesel.com

MILITARY MAGIC

Khaki green adds

a stylish edge to

a casual ensemble

1 2

SHOP | 17

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7. Cos scarf, €29, Kaufhaus Tyrol,

Maria-Theresien-Strasse 31,

6020 Innsbruck, +43 (0)512 551052,

cosstores.com

8. Marc O’Polo backpack, €129.90,

Marc O’Polo, Hans-Sachs-Gasse 7,

8010 Graz, +43 (0)316 829374,

marc-o-polo.com

5. Louis Vuitton folded messenger bag,

€3,600, Louis Vuitton,

Tuchlauben 3-7, 1010 Vienna,

+43 (0)1 533 6151, louisvuitton.com

6. Wempe watch, €3,375, Wempe,

Kärntner Strasse 41, 1010 Vienna,

+43 (0)1 512 3322, wempe.de

3

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18 | NEWS


Shop Window

the Riani philosophy with elegant

clean lines, sleek furnishings and

sophisticated details. A palette

of soft grey and glossy white fur-

ther enhances the feeling of space,

while leather furniture and smoke

chrome rails add an air of mod-

ern luxury beftting the brand,

which uses only the highest qual-

ity Italian fabrics as the focus for

each collection. gl

Brühl, Schmiedgasse 12,

8010 Graz, +43 (0)316 821 6160,

bruehl.at

* for map go to page 72

INSIDE STORY

Brühl in Graz has come up with

an interesting way to incorporate

the more contemporary oferings

of German fashion and accessories

label Riani without compromis-

ing on the ambience of the already

established store. The answer is

a shop-in-shop, housing Riani’s

collections neatly within its exist-

ing space. Designed by Heikaus,

the generously sized area refects

20 | NEWS


HERITAGE MADE MODERN

Parisian fashion house Hermès

has been creating beautiful silk

scarves since 1937. The brand has a

rich equestrian heritage, refected in

the horse motif of this design, which

has been thoroughly modernised

with a comic book-style interpreta-

tion. The frst Hermès scarves were

made with innovative yarn spun

from raw Chinese silk, immediately

attracting the attention of the most

stylish Parisians. Today each scarf is

woven from the silk of 250 silkworm

cocoons. Each design takes years

to create as skilled artists search

for the perfect inspirations before

each design is individually screen-

printed. The company is constantly

developing to remain at the top of

its game. A scarf from Hermès is a

piece of heritage made modern. hl

Hermès,

Alter Markt 11,

5020 Salzburg,

+43 (0)662 8466 2126,

hermes.com


RETRO REVIVAL

In a rejection of the digital age,

the ever-growing Lomography

community heralds the virtues of

analogue photography and artistic

experimentation. The company

was established in Vienna in the

1990s when a group of students

discovered an old Russian Lomo

LC-A camera and were inspired

by the distinctive photographs it

produced, characterised by vibrant

colour, deep saturation and vi-

gnette framing. The friends agreed

a distribution deal for the camera

and founded Lomography, propel-

ling the camera to international

fame. The company has since gone

on to produce faithful replicas of

other retro camera designs, in cas-

ings as fun and colourful as the im-

ages they produce. The Diana F+

Mr Pink is one of the company’s

best-selling models. gl

Moreboards, Anichstrasse 6,

6020 Innsbruck,

+43 (0)512 570461,

lomography.com

* for map go to page 74 PH

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SHOP THE WORLD

Using our wealth of insider knowledge, we

have created a smartphone app to help you

to plan your trip. The app gives information

on 45 cities in 22 countries – thousands

of stores are listed and located on maps,

with full contact details and a description

of what each store sells. Our maps guide

you right to the store and can also be

downloaded for offline use enabling you

to create your own itinerary. You can also

sign up for the Global Blue Card and,

once you’re logged in the My Tax Refund

wallet becomes available, allowing you to

track pending refunds. The app is available

in Chinese, English and Russian, and

includes a Tax Refund Calculator to tell you

how much you’ll save on every purchase

you make in every different country you

visit. There are also instructions on how

to use Currency Choice, our service that

allows you to pay in your home currency.

globalblue.com

ONLY NATURAL

Family-run Saint Charles Apo-

theke was founded in 1886 and

has occupied the same space on

Gumpendorfer Strasse ever since.

Sixth-generation pharmacist Al-

exander Ehrmann goes to great

lengths to uphold the frm’s reputa-

tion for high-quality and efective

globalblue.com

Download the Global Blue guide

from the App Store or Play Store

SHOP | 21

natural remedies. Its handmade

Saint Charles range of herbal rem-

edies, food supplements and cos-

metics is made using only the purest

ingredients; look out in particular

for the chemical-free everyday

beauty products. gl

Saint Charles Apotheke,

Gumpendorfer Strasse 30,

1060 Vienna,

+43 (0)1 586 1363,

saint.info

* for map go to page 52P

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22 | NEWS


TAILORED TO YOU

Multi-brand womenswear bou-

tique Popp & Kretschmer has an im-

pressive roster of designer brands.

From long-established names such

as Roberto Cavalli and Moschino to

younger, trend-defning labels such

as Mary Katrantzou, the store pres-

ents a precisely curated collection.

Yet for Popp & Kretschmer, fashion

is about more than the garments

themselves. The store’s speciality is

its in-house tailoring service, which

allows pieces to be individually ft-

ted to the client. Stylists and tailors

will talk you through every element

of the look, taking precise measure-

ments before altering pieces in the

studio space while you sit back and

sip a warming cofee or a sparkling

prosecco. mkh

Popp & Kretschmer,

Kärntner Strasse 51,

1010 Vienna,

+43 (0)1 512 7801,

popp-kretschmer.at

CHIC TO A T

Part of the T range, these dainty

bangles are a highlight of the latest

collection from world-renowned

jeweller Tifany & Co. Available

in a range of materials, including

rose, yellow and white gold, the

bracelets are available in a mini-

malist style or adorned with the

label’s famous diamonds. Founded

in New York in 1837, Tifany is

one of the world’s most respected

jewellery makers and has been at

the forefront of design develop-

ments for over a century and a half.

The Tifany design team, commit-

ted to stunning, luxurious jewel-

lery, has created pioneering pieces

inspired by modern art and intro-

duced unusual precious metals and

gems to the range. Buy one of these

beautiful bangles and take it home

in the Tifany box; in trademark

blue tied with a white ribbon, it has

become a symbol of quality and

style in itself. hl

Tifany & Co, Kohlmarkt 8-10,

1010 Vienna, +43 (0)1 535 3950,

tifany.com


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SHOP | 23

globalblue.com

BRIGHT THING

Youthful fashion brand Bershka

has opened a new store in Vienna,

located on Mariahilfer Strasse.

State-of-the-art lighting, music,

video screens and projections of

colourful graphics make each

Bershka store an extension of the

brand’s philosophy, designed to

ofer a comfortable and fun envi-

ronment for adventurous and style-

conscious young visitors. The store

is split into trend-focused sections,

and ofers a large selection of cloth-

ing for women and men ranging

from functional basics to the latest

fashions. The autumn/winter col-

lections are inspired by the rela-

tionship between nature, art and

technology, with campaign images

showcasing eclectic urban street

style in a forest setting to highlight

that these elements co-exist in our

modern lifestyle. gl

Bershka, Mariahilfer Strasse 47,

1060 Vienna, +43 (0)1 585 0255,

bershka.com


BAGS FOR LIFE

Ina Kent established her epony-

mous accessories label in 2007.

Her desire was to create something

which played with the balance be-

tween aesthetics and functional-

ity, and so her range of practical

yet stylish bags was born. Using

robust leathers, Ina Kent bags are

made to be used again and again.

The laid-back designs are loved for

their simplicity, and Kent sticks

to a tried and tested formula, ex-

perimenting with materials and

colours but retaining the no-non-

sense shapes that gained her an au-

dience in the frst place. mkh

Magazzin, Bürgergasse 9,

8010 Graz, +43 (0)316 829124,

inakent.com

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24 | FEATURES

SHOP | 25

Lef: the festive season in Innsbruck /81

96

87

Far from mourning the loss of

summer in Austria, here the winter

season brings a calendar of events

so delightful that you will be pray-

ing for an end to daylight-savings

time. Aside from the slew of balls,

classical music festivals and other

celebrated cultural events, there is

the ski season; Austria has some of

the best resorts in the world, from PH

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the quiet, chocolate-box town of

Sankt Josef to the altogether livelier

Sankt Anton, and all host famously

extravagant parties for the open-

ing week.

Meanwhile, from mid No-

vember, Austria’s cities are busy

spreading festive cheer through

their traditional Christmas mar-

kets, when the streets of Vienna,

26 | FEATURES

Above (from lef): Missoni; Derek Lam; Chloé; Lena Hoschek, all autumn/winter 2014/15

Salzburg, Linz, Innsbruck and

many other towns are flled with

pine trees and scores of fairy lights,

while locals sell everything from

candles and festive decorations

to biscuits and mulled wine that

perfume the streets with the spicy

sweet aroma of Christmas.

While Austria is a wonder-

ful place to be in colder weather,

dressing to enjoy it demands real

sartorial skill. While summer rev-

ellers can fit out of the door un-

encumbered by serious thoughts

or heavy outerwear, their winter

counterparts must take more heed

of the conditions outside. Thank-

fully, there are several high-fashion

options to help you brave the ele-

ments in style. PH

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SHOP | 27

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catwalks and will see you through

many a chilly day of city sightsee-

ing. Derek Lam has a beautiful

oversized blazer in burnt orange;

meanwhile, Chloé has created a

stunning wine-hued structured

coat, kept fresh and modern with a

cream kimono-style sash – a great

day-to-evening piece.

Local Austrian designer Lena

Hoschek is also a great place to go

if you need a jacket that won’t bulk

out your outft. With a fun 1950s

feel, her ftted coats and jackets of-

ten incorporate a playful fair and

Firstly, just because it’s dark

outside doesn’t mean your ward-

robe has to match; cerulean blue

parkas from Missoni looked fantas-

tic on the autumn/winter 2014/15

PH

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28 | FEATURES

Austria is a

wonderful place

to be in colder

weather, even if

dressing to enjoy it

takes a certain skill

PH

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cheering colours and prints. For

evening events, it can be tempt-

ing to opt for something big and

full-length, but try to resist as it

can ruin the aesthetic of a carefully

planned dress. ‘I prefer to stick to

something that just covers the top

half, such as a cape from Balenci-

aga, or a beautiful cashmere pash-

mina from someone like N Peal,’

says A-list stylist Sarah Hogan.

Burberry, whose clothing is

renowned for its ability to battle

Above (from lef): burberry autumn/winter 2014/15; christmas lights in salzburg; Helmut lang autumn/winter 2014/15

SHOP | 29

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the elements with panache (a skill

honed on the trickiest of weather,

London rain), has updated its tra-

ditional trench with a cape version;

throw casually over everything

from jeans and boots to a silk dress

for an efortlessly tasteful efect.

Native Austrian Helmut Lang

may no longer be at the helm of his

eponymous label, but it remains

renowned for sharp leather jackets,

sleek coats and layered knits. This

season’s funnel-neck, cocoon-

shaped shearling jacket is the clos-

est thing to a stylish sleeping bag

you can get, the perfect outerwear

in which to cut a dash in the chill

of an Austrian winter. Simply add

a glass of mulled wine and a snow-

capped view for an experience that

marries winter charm with styl-

ish verve

missoni.com, dereklam.com,

chloe.com, lenahoschek.com,

burberry.com,

helmutlang.com

30 | FEATURES

/ 9084 Above: inside Vienna’s opulent opera house

A Night to Remember94

SHOP | 31

Winter in Austria brings a furry of glittering

social events, and the country’s designers

and boutique owners have the show-stopping

eveningwear and jewels to match. Stephen Doig

reveals the names to know

32 | FEATURES

Above (clockwise from top): Sight concept store; exhibit at Vienna Design Week 2014; Andrea Auer jewellery; Tiberius at Vienna Fashion Week spring/summer 2014

PH

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Winter in Austria is not

a time for drawing the

curtains and retreating

indoors until spring. In fact, the

very opposite is true; the country’s

winter season, from Salzburg to

Vienna, is a social whirl in which

style, culture and a sense of the

grand occasion take centre stage.

The grande dame of these

lavish occasions is the world-re-

nowned Wiener Opernball (Vi-

enna Opera Ball), held every Feb-

ruary at the elegant opera house.

This annual event is a time when

the members of Austria’s high so-

ciety can don their fnery, relive

the glory days of the past and em-

brace the glorious ceremony of it

all. In fact, from September until

the gradual emergence of spring,

Austria’s social calendar is heaving

with cultural riches: the Internatio-

nales Brahmsfest Mürzzuschlag,

Vienna Fashion Week, Vienna

SHOP | 33

Austria’s winter

season is a dizzying

social whirl

PH

OTO

: © c

Hm

Ar

A.r

OS

inK

eP

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TO: D

An

ieLA

Be

rA

ne

K

of costume pearls and beads bring

added drama to any evening dress,

as do Baumann’s gleaming, geo-

metric jewellery pieces.

Jewellery is a key component of

the winter-glamour wardrobe, and

nods discreetly to Austria’s place

as a leader in the feld throughout

the decades – who can forget Franz

Xaver Winterhalter’s iconic por-

trait of Empress Elisabeth of Aus-

tria with a constellation of glinting

stars in her hair? For women with

modern-day empress aspirations,

Michaela Arl de Lima creates lav-

ish, multi-strand coral necklaces,

Design Week, the biennial Vien-

nale flm festival, Le Grand Bal at

Vienna’s Hofburg palace, Mozart

Woche in Salzburg … Thankfully,

Austria’s fashion labels and the

stores that make the local scene so

enticing have a wealth of suitably

operatic eveningwear for every

stylish event.

Sight, a cult concept store in

central Vienna run by fashion duo

Vivien Sakura Brandl and Mario

Kiesenhofer, focuses on promoting

cool and innovative designers from

across Austria, Europe and Scan-

dinavia, with local names such as

Andrea Auer, Büro Baumann and

Werkprunk. Auer’s opulent strings

34 | FEATURES

Above (clockwise from top): Michaela Arl de Lima’s One of a Kind collection; Boss; Valentino, both autumn/winter 2014/15 ; Maria’s Trousseau collection by Patricia Vincent

tourmaline cylindrical earrings

and white gold and Tahitian pearl

rings that will glint to perfection in

the candlelight at Le Grand Bal.

And when it’s time to make a

spectacular entrance? Viennese-

born Anelia Peschev understands

the importance of a show-stopping

dress that will ft in with the city’s

glamorous social diary. Intricately

beaded, richly embroidered and in

saturated jewel tones, her timeless

formal gowns are positively oper-

atic in their grandeur.

Similarly classic, Patricia Vin-

cent is an Austrian-based designer

who creates bespoke women’s

pieces to order; specialising in

PH

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: © L

isi s

Pe

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TP

HO

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igO

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SHOP | 35

music concerts to flm premieres?

Paul’s, a tailoring institution in

Vienna, ofers a range of pin-sharp

tailoring from Armani Collezioni,

Hugo Boss and Z Zegna, alongside

handsome formal footwear from

Austrian cobbler Ludwig Reiter.

So whether you’re sweeping up

an opulent staircase in fowing silks

or adjusting your jacket before step-

ping on to the red carpet, Austria’s

luxury contingent has your evenin-

gwear needs richly catered for

sight.at, michaelaarldelima.com,

aneliapeschev.com,

patriciavincent.com,

valentino.com, philipp-plein.com,

paul-vienna.at

bridalwear, she also conjures up

fairy-tale evening gowns and a

stellar line-up of pin-sharp eve-

ning jackets, too. If, however, that

gilt-edged invitation arrives at your

hotel at the last minute, head to the

boutiques in and around Vienna’s

chic Kohlmarkt and Kärntner

Strasse. Valentino and Philipp

Plein specialise in stunning eve-

ningwear that’s more than a match

for any winter-wonderland setting;

Valentino’s fowing, embroidered

folkloric gowns are particularly en-

chanting as the snow falls.

And when the well-heeled gen-

tleman needs formal attire that will

take him seamlessly from classical-

PH

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: © g

Or

un

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.cO

M

globalblue.com

36 | EXPER IENCE

Table Talk

Traditional Austrian cuisine makes for ideal comfort food

for winter, as Isabella Redmond

Styles discovers on a tour of the country’s fnest restaurants

toric Linzer torte, which features shortcrust pastry with jam and a distinctive lattice top.

Austria is also home to some of Europe’s oldest restaurants, and many of the country’s historic eat-eries proudly uphold the region’s rich culinary heritage. Even so, there are a growing number of res-taurants catering to more interna-tional tastes, ofering menus that range from fresh, authentically Asian favours to those pioneering a farm-to-table concept. Expect to find a restaurant to suit every taste.

When looking for winter comfort food, there are few better culi-nary destinations than Austria. The country’s traditional dishes, including Tafelspitz (boiled beef served with horseradish), a selec-tion of savoury and sweet dump-lings and, of course, apple strudel, are known for their heartiness. Vis-itors to Austria with a sweet tooth are sure to be satisfed by the coun-try’s extensive range of desserts and pastries. The most famous are the indulgent Sacher torte, a rich chocolate cake, and the his-

SHOP | 37

A L f r E d M i L L E r ’ SS c h ö n E c k

One of innsbruck’s most promi-nent culinary destinations, Alfred Miller’s Schöneck has been a lo-cal favourite since 1899. don’t let the cosy ambiance deceive you – the restaurant currently holds one Michelin star and diners can choose between two outstanding set menus. The kitchen combines traditional Tyrolean dishes such as Speck dumplings with haute-

cuisine favourites such as foie gras with efortless skill. The restau-rant’s alpine-inspired interior pro-vides a perfect hideaway on cold winter nights, featuring wood-panelled walls, traditional furnish-ings and foral accents throughout. Be sure to choose a vintage from the extensive wine list to comple-ment your meal. Alfred Miller’s Schöneck, Weiherburggasse 6, 6020 innsbruck, +43 (0)512 272728, wirtshaus-schoeneck.com

38 | EXPER IENCE

globalblue.com

S t P e t e r

S t i f t S k e L L e r

One of the oldest restaurants in

Central europe, St Peter Stifts-

keller has been popular among

locals and visitors alike for more

than 1,200 years. the warren of

individually decorated rooms is

suitably atmospheric, featuring

everything from wood panelling to

ornate chandeliers. the menu, cu-

rated by chef andreas krebs, uses

locally grown produce as well as

some international ingredients to

create traditional regional cuisine.

fans of classical music should look

out for the regular Mozart din-

ners, which transport diners back

to the composer’s era with historic

recipes, period costume and live

music.

St Peter Stiftskeller,

Sankt-Peter-bezirk 1-4,

5020 Salzburg,

+43 (0)662 841 2680,

stpeter-stiftskeller.at

SHOP | 39

O n M a r k e t

On Market ofers a taste of asia in

the centre of Vienna. Located in

the naschmarkt, the restaurant is

the third opening from Simon Xie

Hong, a chef who is quickly gaining

a reputation for producing exqui-

site southern Chinese and Japanese

cuisine. With its stylish tile fooring

and colourful wall hangings, the

décor complements the lively atmo-

sphere, whether over an asian-in-

spired breakfast, a daytime snack or

a multi-course dinner paired with

international wines.

L a b S t e L L e

Viennese hotspot Labstelle is a

farm-to-table restaurant with ur-

ban polish. the restaurant sources

all its ingredients from within Vi-

enna and its immediate surround-

ings, and even bakes its own bread

in house each day. the high qual-

ity of the ingredients means that

dishes can be prepared simply to

make the most of natural favours;

typical dishes include a hearty beef

goulash with butter dumplings;

crispy courgette fowers with ra-

tatouille and creamy pearl barley;

and an unusual dish of calf liver

with Viennese fg, semolina dump-

lings and thyme. the restaurant’s

industrial-chic décor is sure to im-

press and ensures the food is the

focus of attention.

Labstelle,

Lugeck 6,

1010 Vienna,

+43 (0)1 236 2122,

labstelle.at

On Market, Linke Wienzeile 36,

1060 Vienna, +43 (0)1 581 1250,

on-market.at

Guide

GUIDE | 41

globalblue.com

PH

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XX

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Global Blue’s guide ensures you make the most of

your trip to Austria with a look at the country’s must-

visit destinations. Start with SHOP’s highlights before

delving deeper with expert guidance from our well-

travelled team. For more helpful hints and detailed

city guides, check out globalblue.com/austria.

A GLIMPSE OF SALZBURG

The view from Mönchsberg across the rooftops of

Salzburg is guaranteed to make you fall in love with

this charming, characterful city.

PH

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HO

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42 | GUIDE

globalblue.com

SNAPSHOTS

OF A CITY

‘Salzburg is one of Austria’s

most picturesque cities,

featuring cobbled streets,

historic architecture and

stunning views to the

surrounding snow-topped

mountains’ – Verity

Hogan, SHOP’s city guide

and lifestyle editor

PH

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RIT

Y H

OG

AN

SHOP | 43

Follow our

team’s travels

on Instagram

@globalblue. Tag

us in your city

pictures when

sharing them and

you might see

them in print!

44 | GUIDE

Vienna

Place Of Interest

LANDH AUSGASSE

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PARLIAMENT

BUILDING

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PALACE

Burggarten

Volksgarten

NATURHISTORISCHE

MUSEUM

KUNSTHISTORISCHES

MUSEUM

MUMOK

SECESSION

U-Bahn Featured In This Issue

page

48

13

page

52

P.49

P.49

SHOP | 45

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STEPHANSPLATZ

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VIENNA STATE

OPERA

ST. STEPHEN'S

CATHEDRAL

page

49

page

48

1 Arnold’s

Discover a carefully edited

selection of the world’s finest

designer menswear labels at

Arnold’s.

Siebensterngasse 52, 1070 Vienna, +43 (0)1 923 1316, arnolds.at

* featured on page 56

2 Popp & Kretschmer

Trust the expert stylists and tailors

at the Popp & Kretschmer multi-

brand boutique to help you craft

the perfect look from the store’s

precisely curated collection.

Kärntner Strasse 51, 1010 Vienna, +43 (0)1 512 7801, popp-kretschmer.at


3 Lena Hoschek

Bask in a heady bouquet of florals

thanks to Lena Hoschek’s debut

fragrance, Loverose. The scent’s

vintage bottle is sure to take pride

of place on any dressing table.

Gutenberggasse 17, 1070 Vienna, +43 (0)1 5030 9200, lenahoschek.com


4 Labstelle

The high-quality ingredients

used in the kitchen of Labstelle

restaurant mean that dishes can

be prepared simply to make the

most of natural flavours.

Lugeck 6, 1010 Vienna, +43 (0)1 236 2122, labstelle.at


SHOP’S HIGHLIGHTS

2

4

A fi rst-class shopping experience at attractive prices.

Discover international brands and regional

highlights in our Heinemann Duty Free shops

at Vienna, Graz, Linz and Salzburg Airports.

You can look forward to browsing elegant

fragrances, high-quality cosmetics, exquisite

spirits, fi ne food, regional specialities and you

can even save up to 30% with our Special Offers!

Visit us online at heinemann-dutyfree.com

Scan and discover

fi rst-class offers.

48 | GUIDE

Global Blue Retailer Non-Global Blue Retailer

Kohlmarkt, Naglergasse, Wallnerstrasse, Habsburgergasse & Kärntner Strasse

GLUCKGASSE

BRÄUNERSTR .

JASOMIRGOTTSTR .

BR

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NAGLERGASSE

ANNAGASSE

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GRABEN

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B

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GOLDSCHMIEDGASSEKOHLMARKT

TUCHLAUBEN

KRUGERSTR ASSE

BLACK DIAMOND ●

BRÜHL ●

BURBERRY ●

BREGUET ●

AKRIS ●

DIOR ●

TIFFANY & CO. ●DIESEL ●

ERMENEGILDO ZEGNA ●

TOMMY HILFIGER ●CHOPARD ●

OPTIK PILWEIN ● ANTIK JUWELEN ●

LORO PIANA ●SCHULLIN ●

● CA

RTIER

● BREITLIN

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DOLCE & GABBANA ●

PRIORITY

● CO

NCEPT STO

RE

● BRÜHL & SÖHNE

● ELLA VIENNA

● GERRY WEBER

● STEFANEL

● HUMANIC

● FOREVER 21

● ESPRIT

● GERSTNER

● DOUGLAS

● SIR ANTHONY

● STREET ONE

● D´AMBROSIO● SALAMANDER

● WEMPE

● CASINO WIEN

BENETTON ● MEGASTORE

SWAROVSKI ●

DOHNAL ●

SWATCH ●

UNITED COLORS OF BENETTON ●

PAUL VIENNA ●

JONES GEOX ●

RADO ●

WOLFORD ●

MANGO●

SWAROVSKI ●

DOUGLAS ●

LOBMEYR ●

MARIONNAUD ●

JUWELIER WAGNER ●

TALLY WEIJL ●

DESIGUAL ●

CIRO ●

ZAK ●

JUWELIER BUCHERER ●

● OMEGA● WMF

NESPRESSO ●

CECCONI ●

FREYWILLE ●

DOTZAUER ●

● POPP & KRETSCHMER

SALAMANDER ●

Peek & Cloppenburg

Steffl

MÜHLBAUER ●

JOSEPH ●

● CAVALLI

MIU M

IU ●

● COLLI

HUGO BOSS ●

● AM

ICIS MEN

ZARA ●SISLEY ●

● CHANEL

● LOUIS VUITTON

● PRADA

ETRO ●

BOTTEGA VENETA ●

VALENTINO ●

● SCHEER

Place Of Interest

Department Store

Featured In This Issue

P.22

P.56

P.56

SHOP | 49

Graben, Bauernmarkt, Brandstätte, Rotenturmstrasse & Stephensplatz

JASOMIRGOTTSTR.

KR

AM

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ASSE

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UCHLAUBEN

LOUIS VUITTON●

EMPORIO ARMANI ●

● TIMBERLAND

Stephansplatz

● A

DIDAS

INA KENT ●

● S OLIVER● HERMÈS● KÖCK ● NAPAPIJRI

● ESCADA● SCHWÄBISCHE JUNGFRAU

● NÄGELE & STRUBELL

● SWATCH ●CAMPER

LACOSTE ●SALAMANDER ●

WOLFORD ●

MONTBLANC ●MONSOON/ACCESSORIZE ●

HELDWEIN ●

KNIZE ●BALLY ●

IWC BOUTIQUE ●PAUL & SHARK ●

MARC O’POLO ●VERSACE ●

● JUWELIER WAGNER

● S

TIEFELKÖNIG

● A

RTUP

● ROLEX

● PANDORA

VIVIENNE ● WESTWOOD

● SPORTALM● AMICIS

● S OLIVER

●

VILLEROY●

& BOCH

COS

● R

EPLAY

OSKA ●

D’AMBROSIO ●

ST STEPHEN’S

CATHEDRAL

1. Kunsthistorisches Museum

Built to host the art collection of Aus-

tria’s imperial family, this historic museum

showcases an impressively diverse range

of European art. Expect to view pieces by

Raphael, Vermeer, Rubens and Rembrandt

alongside examples of Egyptian and Near

Eastern art.

Kunsthistorisches Museum, Maria-Theresien-Platz, 1010 Vienna, +43 (0)1 525240, khm.at


2. Mumok

Displaying avant-garde artworks by Aus-

trian and international artists, Mumok –

Museum Moderner Kunst to give it its full

name – is one of Vienna’s most intriguing

museums. The building is as distinctive as

its collection: a striking grey cuboid struc-

ture clad in basalt that stands out against

Vienna’s more traditional architecture.

Mumok, Museumsplatz 1, 1070 Vienna, +43 (0)1 525000, mumok.at


3. Leopold Museum

Vienna’s Leopold Museum is home to

a vast collection of artworks, with more

than 5,000 pieces on display. It is one of

the most important collections of Austrian

art in the world and offers a particularly

impressive selection of pieces by Egon

Schiele and Gustav Klimt.

Leopold Museum, Museumsplatz 1, 1070 Vienna, +43 (0)1 525700, leopoldmuseum.org


Vienna’s Must-

Visit MuseuMs

3

PH

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Above: Death and Life by Gustav Klimt, 1910-1915

52 | GUIDE

Global Blue Retailer

Place Of Interest

Non-Global Blue Retailer Department Store

Mariahilfer Strasse

KIRCHENGASSE

THEOBALDGA

SSE

WINDMÜHLGASSE

S

CH

AD

EK

GA

SS

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LAIMGRUBENGASSE

KÖSTLERGASSE

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HERMANNGASSE ANDREASGASSE

ZO LLERGASSE

KARL-SCHWEIGHOFER-GASSE

LIND

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NEUBAUGASSE

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STIFTGASSE MARIAHILFER STRASSE M

AR

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MA

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HILFER STR

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PELZHAUS FUSS ●

APOTHEKE ●

SUDWIND ●

LEINER ●

DM ●

RAG ●

SMART PHONE CENTER ●

BAWAG ●

MAJOLIE PARIS ●

BOUTIQUE MIMI ●

AMERICAN APPAREL ●

GALERIE OTTO ●

A1 ●

NEW YORKER ●

TUREK ●

UHREN BOHNEL ●

SALAMANDER ●

TCHIBO ●

WEIN & CO ●

JACK & JONES ●

STREET ONE ●

REITER ●

MERKUR ●

ZARA ●

SATURN ●

BONITA ●

PALMERS ●

PROMOD ●

INTIMISSIMI ●

ESPRIT ●

PUMA ●

S OLIVER ●

THURZO FOR YOU ●

SIX ●

KOMOLKA ● A1 ●

MAX SHOES ●

DOUGLAS ●

PIMKIE ●

VIP ●

ETERNA ●

LADY JAY ●

SWATCH ●

TUREK ●

● BLAUMAX

● HIRMER

● HUMANIC

● KARE

● GRÜNE ERDE

● BIJOU BRIGITTE

ANSICHTS KAUFEN

● WIEN ZENTRALE

● BUTLERS

● INTERIO

● BOSE

● L’OCCITANE

● BRANDY MELVILLE

● ALISA’S

● MANDARINA DUCK

● PULLOVERIA

● BUSSY BUSSY

● BENETTON

● GABOR

● SKINY

● JEANS SHOP

● CLAIRE’S

● WALTER WEISS

● ROECKL

● BILLA

● HUMANIC

● PANDORA

● H&M

● DEICHMANN

● JONES

● VOGUE

● NETZ

● FOREVER 21

● BERSHKA

● LUSH

● ORANGE

● TECNIK MODERN

● SNIPES

● DOROTHEUM

● HALLHUBER

● TOM TAILOR DENIM

● M.GIBIAN

● H&M

● PEAK PERFORMANCE

● H�GL

APOTHEKE

● ZUR MARIAHILFER

● DESIGUAL

● OBERWALDER

● HARTLAUER

● WEIN ENERGY

● 3

● FIELMANN

● CALZEDONIA

● OPTIK CORSO

● NEUNER

ENERGIE /

● KILLAH

C&A ●

LEOPOLD MUSEUM

INA KENT ●

PARK ●

CAMILLE BOYER ●

Peek &

Cloppenburg

Gerngross

● LICHTERLOH

● L

EN

A H

OS

CH

EK

● SAINT CHARLES APOTHEKE

● YOGESH

INA KENT ●

ARNOLD’S ●


P.56

P.56

P.23

P.98

P.49

P.21

Fashion,

best ofers &

international fairShopping & Restaurants at Vienna Airport

www.viennaairport.com

Мода, предложения,

интернациональная

атмосфераМагазины и рестораны в аэропорту Вены

56 | GUIDE

Yogesh

For those looking for a truly

individual scent, a consultation

at Yogesh is a must. Yogesh Ku-

mar, the ‘nose’ behind the label,

has more than 23 years of expe-

rience and is adept at making

sure no two bespoke perfumes

are ever alike. The service be-

gins with a personal consulta-

tion, with the fnal product de-

signed to work with both your

emotional reactions and your

body chemistry to create a per-

fume that feels like a fragrant

second skin.

Yogesh,

Kirchengasse 24, 1070 Vienna,

+43 (0)1 943 2594,

yogeshkumar.net


globalblue.com

1. Arnold’s

Avant-garde menswear boutique Arnold’s

plays host to an eclectic collection. Fea-

tured designers include Carhartt, Red Wing

Shoes, Baxter of California, Edwin and

Filson, while the store itself has a number

of traditional touches; housed in a former

tailor’s shop, the space features original

sewing machines, vintage signage and a

clothes horse.

Arnold’s, Siebensterngasse 52, 1070 Vienna, +43 (0)1 923 1316, arnolds.at


2. House of Gentlemen

Benefitting from 45 years of experience,

traditional men’s outfitter House of Gentle-

men is known for its expert service. The

store’s team is on hand to cater to visi-

tors’ every need as well as provide styling

advice, while the product range includes

Hackett, Armani, Barbour and Brioni.

House of Gentlemen, Kohlmarkt 11, 1010 Vienna, +43 (0)1 533 3258, bruehl.at


3. Scheer

Since 1816, Scheer has been creating ar-

tisanal footwear with meticulous attention

to detail in its central Vienna workshop. Its

fastidious approach means only 300 pairs

are manufactured each year and every pair

represents 60 hours of work. Styles are

surprisingly varied yet have timeless ap-

peal that is sure to make them enduring

wardrobe staples; expect everything from

dancing shoes and riding boots to sturdy

sandals and two-tone brogues.

Scheer, Bräunerstrasse 4, 1010 Vienna, +43 (0)1 533 8084, scheer.at


Top menSweAr

bouTiqueS

3

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: Mir

iaM

Hö

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TO: P

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rig

au

d.c

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The simplest way to shop tax freeJoin. Shop. Swipe. Save

The Global Blue Card. Save up to 19%*

when you shop abroad at the world’s

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*Subject to local conditions.

58 | GUIDE

FA

BE

RS

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SCHRANNENGASSE

PARIS-LODRON-STRASSE

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SALZBURG CATHEDRAL

MOZART’S

BIRTH PLACE

SCHLOSS MIRABELL

MUSEUM

DER MODERNE

MIRABELLGARTEN

Kapitelplatz

Domplatz

Max-Reinhardt-Platz Residenzplatz

Alter Platz

Mozartplatz

Waagplatz

Makartplatz

AlterMarkt

Salzburg

Place Of Interest

page

63page

61

page

62

P.62

P.62

P.62


The world’s best shopping streets, tax-free.

* Local variations apply.

Save up to 19%* at over 270,000 shops with Global Blue Tax Free Shopping.

www.globalblue.com

GUIDE | 61

Alter Markt & Waagplatz Area

GO

LD

GA

SS

E

DÖLLERGÄSS

CH

EN

BR

OD

GA

SS

E

RUDOLFSKAI

RUDOLFSKAI

Mozartplatz

Alt

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arkt

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haus

plat

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SIG

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-HA

FF

NE

R-G

AS

SE

WAAGPLATZ

JUDENGASSE JUDENGASSE

Waagplatz

RESIDENZPLATZ

Alter Markt

JEANS ONLY ●

ZILLERTALERTRACHTENWELT ●

GANT ●C. DEMZE ●

● FORSTENLECHNER

SOUVENÏRMAROJ ●

KOPFBERGER ●

STRANNER ●

● S

. OLI

VE

R●

FO

SS

IL

● D

ALL

ING

ER

● COLLINS HÜTE● PUUR

● KOPPENWALLNER ROSITA● KÖCHERT ●

NOMINATION ● PANDORA ● STEINDL ● PALMERS ● AUGARTEN ● HERMÈS ●SILLAM ● SWATCH ●

● ESCADA

● KOPPENWALLNER

● AIGNER

● OPTIK SLATNER

Braun

Family-run confectioner Braun

ofers visitors to its quaint Sal-

zburg boutique a range of deli-

cious handmade chocolates,

universally acclaimed for their

high quality. There is a wealth

of options available in store,

with products that range from

classic trufes to more unusual

chocolates favoured with cara-

mel, honey, cream, almonds

and nougat. Whatever you

choose, be sure to note the com-

pany’s high level of craftsman-

ship and skill, which is evident

in every bite.

Braun, Churfürststrasse 4,

5020 Salzburg,

+43 (0)662 841651,

confserie-braun.at



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Featured in This issue

62 | GUIDE


Judengasse, Sigmund Hafner Gasse Hagenauerplatz & Rathausplatz

GO

LD

GA

SS

E

DÖLLERGÄSS

CH

EN

BR

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FN

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SS

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JUDENGASSE JUDENGASSE

Waagplatz

CHURFÜRSTSTR.

RESIDENZPLATZ

Alter Markt

● L

AN

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● F

OS

SIL

● D

IE B

RÏL

LE●

RIG

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S.O

LIV

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SSI

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A ●

PAN

DO

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●

MANGO ●

UHREN SIEGL ●

● STIEFELKÖNIG

● MAYER

● M

ON

TBLA

NC

● G

EHM

AC

HER

● E

SP

RIT

● B

RO

WN

● L

UM

AS

CH

RIS

TMA

S●

IN S

ALZ

BU

RG

● B

OG

GI M

ILA

NO

● LACOSTE● DIVAEC FASHION● & BASICS● CRAI● BOGNER● WINDSOR

G

IFTS

& T

HIN

GS

● S

TEFA

NEL

●

ZIL

LER

TALE

RTR

ACH

TEN

WEL

T ●

LA

UR

EL ●

● HUGO BOSS

● MIA SCHUHE

TEA & CO ●

WMF ●

● MANNER

● LUDWIG REITER

● T

RA

CH

TEN

SC

HA

CH

TNER

● DALLINGER

● SPERL

HÄMMERLE ●

Café Konditorei Fürst

NEW

ON

E BY

SCH

ULL

IN ●

B

RA

UN

●

SHOP Recommendation Featured In This Issue

Cafe

1. Mirabellgarten

Wander around Salzburg’s famous

Mirabellgarten and admire its ornate

design, structured pathways, floral borders

and fountain surrounded by four statues

representing the four elements.

Mirabellgarten, Mirabellplatz, 5020 Salzburg, +43 (0)662 8072 4901, stadt-salzburg.at


2. Museum der Moderne

Salzburg’s Museum der Moderne plays

host to art exhibitions focused on the 20th

and 21st centuries. Upcoming exhibitions

will include an Etel Adnan retrospective.

Museum der Moderne, Mönchsberg 32, 5020 Salzburg, +43 (0)662 8422 20401, museumdermoderne.at


3. Mozart’s birthplace

From his childhood violin to the clavichord

on which he composed The Magic Flute,

the diverse collection on show in the

house in which Mozart was born offers

visitors a comprehensive overview of the

composer’s early life. End your visit by

purchasing a Mozartkugel, a sweet named

after the famed composer.

Mozart’s birthplace, Getreidegasse 9, 5020 Salzburg, +43 (0)662 844313, mozarteum.at


Salzburg’S Top

aTTracTionS

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globalblue.com

1. Wenger

With three floors filled with traditional

Austrian clothing, Wenger is one of the

city’s leading outfitters. Its range features

everything from eveningwear to trend-led

daywear and is known for high-quality

materials and a high-end finish. Be sure

to peruse the store’s range of dirndls,

available in rich jewel tones including violet,

emerald green and turquoise.

Wenger, Linzergasse 58, 5020 Salzburg, +43 (0)775 8408 3011, wenger.at

2. Stassny

Stassny prides itself on producing

traditional Austrian-inspired clothing

with an avant-garde edge. Its collections

feature mix-and-match pieces that can

be worn head to toe or teamed with more

contemporary items such as a classic pair

of jeans. Look out for long-line jackets, pat-

terned neckties and ruffled shirts, all made

from high-quality materials and executed

in a rich colour palette.

Stassny, Getreidegasse 35, 5020 Salzburg, +43 (0)662 842 3570, stassny.at

3. Trachten Schachtner

A traditional family-run store, Trachten

Schachtner occupies an appropriately

historic 14th-century building. The com-

pany offers friendly, expert service and is

known for providing speedy alterations to

ensure the perfect fit. Be sure to admire

its range of hats, shawls, scarves and bags

offered alongside its more classic clothing

collection.

Trachten Schachtner, Judengasse 8, 5020 Salzburg, +45 (0)662 847979, schachtner-salzburg.at

Top TradiTional

SToreS

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64 | GUIDE

ALBRECHTG

ASSE

FELLINGERG.

LE

ND

PL

AT

Z

MA

RIA

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FE

RS

TR

AS

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FE

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MURGASSE

HA

UP

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SP

OR

GA

SS

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CLOCK TOWER

GRAZ ART MUSEUM

MURINSEL

LANDHAUSHOF

Schlossberg

SüdtirolerPlatz

Place Of Interest

Graz

page

72

page

68

page

70

SHOP | 65

ALBERSTR.

H

AY

DN

GA

SS

E

S AUR AUGASSE

M

AIF

FR

ED

YG

AS

SE

GLEISDORFER GASSE

GIR ARDIGASSE

DIETR ICHSTEINPLATZKL

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RW

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GA

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TUM

MELPL .

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BU

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ZINZENDORFGASSE

ELISABETHSTRASSE

JOANNEUMRING

MANDELLSTRASSE

ERZHER ZO G-JOHANN-ALLEE

GL

AC

ISS

TR

AS

SE

ST. CATHERINE'S

CHURCH AND

MAUSOLEUM

OPERA

Stadtpark

page

72

page

70

globalblue.com

AIOLA IM SCHLOSS ST. VEIT Andritzer Reichsstraße 144

AIOLA UPSTAIRS, Schlossberg 2

AUSTRIA TREND HOTEL EUROPA GRAZ Bahnhofgürtel 89

DER STEIRER, Belgiergasse 1

ECKSTEIN, Mehlplatz 3

EDLER’S CATERING Alte Universität

FREIBLICK BY ECKSTEIN Dachterrasse K&Ö/Sackstr. 7-13

GLÖCKL BRÄU Glockenspielplatz 2-3

GÖSSER BRÄU Neutorgasse 48

HOFKELLER, Hofgasse 8

KIRCHENWIRT MARIATROST Kirchplatz 9

KITCHEN 12, Kaiser Josef Platz 3

LANDHAUS-KELLER Schmiedgasse 9

LA ENOTECA, Sackstraße 14

PRATO, Sackstraße 16

RESTAURANT CARL Opernring 5a

RESTAURANT FLORIAN IM ROMANTIK PARKHOTEL Leonhardstraße 8

RESTAURANT IM CAFÉ SACHER, Herrengasse 6

RESTAURANT TAFELZIMMER IM HOTEL NOVAPARK Fischeraustraße 22

REVITA GASTRONOMIE & CASINO RESTAURANT Sparkassenplatz 1

SAN PIETRO St. Peter Hauptstraße 141

SCHLOSSBERG, Schlossberg 7

STAINZERBAUER, Bürgergasse 4

STARCKE HAUS, Schlossberg 4

TONI LEGENSTEIN CATERING, www.tonilegensteincatering.at

ZUR STEIRERSTUB’N Lendplatz 8

» GRAZ – AUSTRIA’S CAPITAL OF CULINARY DELIGHTS «All partner restaurants of the capital of culinary delights have one thing in common: they share the passion for regional products. And the creativity for new interpretation of traditional recipes:

www.genusshauptstadt.at

68 | GUIDE


Sackstrasse, Hauptplatz & Herrengasse

HOFGASSE

STEMPFERGASSE

HA

UP

TP

LA

TZ

HE

RR

EN

GA

SS

E

FÄ

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SP O

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AS

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SA

CK

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SS

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HA

UP

TP

LA

TZ

RA

UB

ER

GA

SS

E

MURGASSE

ALBRECHTGASSE

LANDHAUSGASSE

SC

HM

IED

GA

SS

E

ANTIKES KABINETT ●

KUTTLER PELZE ●

KASTNER & ÖHLER ●

THOMAS SABO ●

BILLA BOX ●

LUDWIG REITER ●

HÄMMERLE ●

GERRY WEBER ●

VERA MODA /

JACK JONES ●

TEZENIS ●

H&M ●

WOLFORD ●

PEARL ●

WURZELSEPP ●

ADLER APOTHEKE ●

TRACHTENSCHLÖSSL ●

HUBERT AUER ●

BILLA ●

LÖSCHNIGG ●

RENATE KRAFT ●

● 3

● BIG BAR

● HUMANIC

● PIM

KIE

● SCHULLIN

● BONITA

● SALAMANDER

● KLAMMERTH

● M

OTHWURF

● FIELMANN

STEFANEL ●

GRAZ TOURISM ●

TAMARIS ●

MARIONNAUD ●

OPTIK WUTSCHER ●

NÄGELE & STRUBELL ●

DOUGLAS ●

TRIUMPH ●

DAS KLEINE PERLENHAUS ●

JONES ●

HEINDL ●

STEIFELKÖNIG ●

ONLY ●

INTIMISSIMI ●

SIGNOR ●

TCHIBO ●

JUWEILER

● SCHREINER

● BENETTON

● BÄRENAPOTHEKE

● VOGUE

● LIEBESKIND

● CLAIRE’S

● HUT & MODE

● YVES ROCHER

● NEW YORKER

● M

ODA ITALIA

● DIETMAR HAAS

● SWAROVSKI

● GOLDZANDER

● PARFUMERIE PILZ

● LUSH

● HERMANN W

EIKHARD

● M

ARIONNAUD

● RUEFA

● THE BODY SHOP

● TALLY W

EIJL

● NESPRESSO

INTERIO ●

● PALMERS

● TCHIBO

● FERDINAND HALLER

● CALZEDONIA

EIS DEMEL ●

ACCESSORIZE ●

● PALMERS

● BANG & OLUFSENHauptplatz

Graz’s annual Christmas markets become

one of the city’s most popular attractions

as soon as the temperature drops. Every

December a spectacular market is held

in front of the Rathaus, playing host to an

array of stalls selling a selection of handi-

crafts and traditional food and drink. Opt

for the local speciality Feuerzangenbowle,

a mix of hot wine and flaming rum which is

sure to be warming. The market is suitable

for the whole family, with entertainment op-

tions including a carousel, which is certain

to appeal to younger visitors.

TOP TIP

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70 | GUIDE

Hans Sachs Gasse, Stubenberggasse, Kaiserfeldgasse, Girardigasse, Opernring & Joanneumring

STUBENBERGGASSE

HE

RR

EN

GA

SS

E

OP

ER

NG

AS

SE

JOANNEUMRING

OP

ERN

RIN

G

JAKOMINIPL ATZ

GIR ARDIGASSE

SC

HM

IED

GA

SS

E

K

AISERFELDGASSE

F.AMBERGER ●

JACK WOLFSKIN ●

● NORTHLAND

● BENETTON

● G

EBA

.CC

●

●

BU

TLERS

●

MA

RC O

’PO

LO

BU

CHH

AN

DLU

NG

MO

SER

HA

RB

ISC

H ●

CELLIN

I ●

COC

UN

II ●

ÖG

US

SA

●BER

MU

DA

●

PIA A

NTO

NIA

●

ANNA MARIA ●

KNILLI ●

● BIPA

● RIEGLER

● LENA HOSCHEK

● RIEGLER

● KNILLI

● WEIN & CO

HA

NS

SA

CH

S G

AS

SE

H&M ●

ZARA ●

HOH ●

NEUROTH ●

BREINEDER GIBISER ●

Sonnentor

Sonnentor’s acclaimed product

range is centred on natural, or-

ganic ingredients. Its range of

blended teas, spices, cofees,

fragrances and beauty products

feature organic herbs as a key

ingredient and are packaged

using sustainable materials.

the store is set within Arch-

duke Karl’s former apothecary,

which dates back 500 years and

includes a host of original fea-

tures. try a poppy-seed cookie

with an elderfower tea or pam-

per yourself with a body lotion.

Sonnentor, Sporgasse 10,

8010 Graz, +43 (0)316 837991,

sonnentor.com




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Murgasse, Sporgasse, Hofgassse, Stempfergasse, Raubergasse & Schmiedgasse

STUBENBERGGASSE

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STEMPFERGASSE

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TP

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HA

UP

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LA

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MURGASSE

ALBRECHTGASSE

K ALCHBERGASSE

LANDHAUSGASSE

JOANNEUMRING

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JAKOMINIPL ATZ

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● SCALA

FRIEBE ●

GRAZIELLA ●

OPTIK WUTSCHER ●

GLORIETTE ●

HARTLAUER ●

NEOSINO ●

PIERRE GABBIANA ●

OPTIK WUTSCHER ●

DI DONNA ●

GEOX ●

HEINDL ●

DOUGLAS ●

IMPERIO ●

FOOTLOCKER ●

NEW ONE ●

SWATCH ●

SIX ●

ORSAY ●

● MAX & CO

● PURE HOF

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ODE AM HOF

● ● ELENI

● WERKSTADT GRAZ

UHRENGALERIE CHRISTIAN SCHÖGL

● ● TIK TAK

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GRAZIELLA

STYRIA BRIEFMARKEN

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BAZAAR

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BRANDT

PETER SCALA

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SONNENTOR

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BRÜHL ●

ANNABELLA ●

NIVEAHAUS ●

SPIELZEUGSCHACHTL ●

● CAMERA AT SHOP GRAZ

● ANTIKE VIELFALL

● TARRA COLLE

● SEIDL

● LEDER SCHUSTER

● L’OCCITANE

● JACADI PARIS

● ANTIQUITATEN BOB

● CITY CLASSIC HANS-SACHS-GASSE

NEUE

GALERIE

Hauptplatz

Place Of Interest

P.70

P.18


Great shopping starts with

great planning

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globalblue.com Helping you to create your perfect shopping trip, with up to the minute shopping insights from around the world, as well as helpful tools like our refund calculator, store locator and currency converter. Scan the QR code below to start planning your perfect shopping trip.

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Global Blue Retailer Tourist Information

Herzog Friedrich Strasse

●

KIE

BA

CH

GA

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ER

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AS

SE

MER ANER STR ASSE

C

OLINGASSE

PF

AR

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RIESENGASSE

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SS E

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GA

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RG

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BU

RG

GR

AB

EN

AN

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RZ

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LG

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MARKTGR ABEN

MA

RK

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RZ

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HERZOG FRIEDRICH STR ASSE HOFGASSE

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EINWALLER OUTLET ●

● EGGER

● ZILLERTALER TRACHTENWELT

● APOTHEKE● VAN LAACK

● CLAIRE’S

● DOUGLAS

● PALMERS

● TIR

OLER

HEIM

AT

WER

KE

● HUMANIC

● TYROLIA

● BONITA

● TCHIBO

● DANTENDORFER

GOLDEN

ROOF

ANNA

COLUMN

● EINWALLER SPORTSMANN

● EINWALLER SPORTSFRAU

● SWAROVSKI

Café Katzung

SPORTALM ●

BLODER ●

HÖBEL ●

STEINBOCK ●

CIRO ●

NÄGELE & STRUBELL ●

SPAR ●

WILHELM ●

MOZART SHOP ●

EINWALLER JOSEF ●

FREYWILLE ●

EINWALLER ANNA ●

PALMERS ●

● TOMMY HILFIGER

● SALAMANDER

JULIUS HAMPL ●

GERRY WEBER ●

GEOX ●

THOMAS SABO ●

Rathaus Galerie

INTIMISSIMI ●

DOROTHEUM ●

BENETTON ●

Kaufaus Tyrol

● STIEFELKÖNIG

● SPORTLER WITTNIG

● LEITNER JUWELEN

HUGO ● BOSS ● DENKSTEIN

NE

SP

RE

SS

O ●

● M

AR

ION

NA

UD

● INTERSPORT

Hotel Penz

HARTLAUER ●

Eduard-Wallnöfer-Platz

Adolf-Pichler-Platz

SWAROVSKI E

NNSMANN ●

PANDORA ●

JUW

ELIER W

ITZM

ANN ●

WOLFORD ●

● WEIGAND

● GéSTAR SIS

LEY

●● K

IEHLS

● FEINHEITEN

HER

REN

MO

DE

MA

X ●

SCHM

ITT

& LA

IR ●

GA

NT ●

MOREBOARDS ●

Place Of Interest

Shopping Centre/Mall

Cafe Featured In This Issue

Innsbruck

SELECTED

STORES IN

KAUFHAUS

TYROL:

ACCESSORIZE

BENETTON

BEELINE

CECIL

CROCS

DANILIN

DEICHMANN

DEPOT

DOLCE VITA

ESPRIT

FOREVER 18

G-STAR

HARTLAUER

H&M

HUMANIC

HOME INTERIOR

INTERSPORT

PEEK &

CLOPPENBURG

S OLIVER

SATURN

SWATCH

WMF

P.20

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Vienna Airport

RefundOfces

Level 1

Gates

F01-F37

4

Level 3

Gates G01-G37

Gates D

Gates C

C42

C41

C38

C35

C34

C33

C31-32

B25-42

C36-37C39-40

D25-27

D28-29

D61-70

D31-37

D23-24

D21-22

Gates B

Check-in 1A

Level 2

2

1

3

Check-in 2

Check-in 3

5

Customsstamp LandsideAirside

Securitycontrol

PartnerRefundOfce

Pablokiosk Information

TaxFreemailbox

Stairs Check-inarea

GlobalBlueRefundOfce

Key

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Refund Ofce details:

Vienna Airport:

• AmEx,Non-Schengen

• ErsteBankMoneyExchange,Terminal1,Departures

• InterchangeAustria,TransitArea

• InterchangeAustria,Terminal3,Departures,

Non-Schengen

• InterchangeAustria,Terminal3,Transits/

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Downtown Vienna and Parndorf:

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1070Vienna

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7111Parndorf

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International

area Gates 1-9

i

Salzburg Airport:

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Downtown Graz:

• CenterWestGraz-Infopoint,WeblingerGürtel

25,8054Graz

Downtown Innsbruck:

• TourismusInformation,Burggraben3,

6020Innsbruck

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Translations

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24: All Wrapped Up

Искусство теплого стиля

РУССКИЙ ПЕРЕВОД

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Правильно одеться в преддверии австрийской зимы не так уж сложно. Элли Блейкман рассказывает, как выглядеть идеально на улице, даже если температура воздуха стремительно снижается

В Австрии не принято оплакивать окончание лета. Зимний сезон в этой стране

настолько богат на события, что все ждут перехода на зимнее время с нетерпением. Наряду с многочисленными балами, фестивалями классической музыки и другими знаменитыми культурными событиями, открывается и лыжный сезон. А ведь австрийские горнолыжные курорты входят в число лучших в мире. От уютных пейзажей Санкт-Джозефа до яркого Санкт-Антона – в течение первой недели везде проводятся светские мероприятия.

В то же время с середины ноября в австрийских городах открываются традиционные рождественские рынки, и улицы Вены, Зальцбурга, Инсбрука и многих других городов наполняются рождественской атмосферой. Всюду появляются ели и гирлянды огней, а в лавках продают все возможные праздничные атрибуты – от свечей и декора до печенья и горячего вина, распространяющего на всю улицу сладкий, пряный аромат Рождества.

В Австрии действительно интересно проводить холодное время года, но чтобы в полной мере насладиться австрийской зимой, нужна подходящая климату одежда. Летние тусовщики могут выпорхнуть на улицу необремененными не только серьезными мыслями, но и тяжелой одеждой. А вот их зимним друзьям приходится уделять особое внимание

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прогнозу погоды. К счастью, справляться со стихией можно и по-настоящему модным способом, и в Австрии достаточно брендов и бутиков, готовых помочь в этом.

Ранние сумерки – вовсе не повод носить исключительно темную одежду. Небесно-голубые парки от Missoni восхитительно смотрелись на моделях во время показов коллекции осень/зима 2014/15: в них вы будете однозначно выделяться в толпе во время прогулок по городу прохладным днем. Бренд Derek Lam подготовил красивый свободный блейзер ярко оранжевого цвета. А марка Chloé представила восхитительное структурное

пальто винного оттенка: его освежает кремовый пояс в стиле кимоно – прекрасный вариант как для дневных, так и для вечерних мероприятий.

В магазине австрийского дизайнера Лены Хошек можно подобрать куртку, которая органично впишется в образ. В духе расслабленных 1950-х, для ее приталенных пальто и жакетов характерен жизнерадостный стиль, насыщенная цветовая гамма и яркие принты. В преддверии вечерних мероприятий может появиться соблазн примерить нечто большое и длинное. Однако с этим следует соблюдать осторожность: главное, не испортить общую гармонию

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тщательно подготовленного образа. «Я предпочитаю просто набросить что-нибудь на плечи. Например, отлично подойдет накидка с капюшоном от Balen-ciaga или красивая кашемировая шаль N Peal», - утверждает стилист высшего класса Сара Хоган.

Марка Burberry сделала ставку на сочетание устойчивости одежды перед стихией и особого стиля - и довела этот баланс до совершенства, благодаря сложному климатическому явлению – лондонскому дождю. Теперь в коллекции модного дома появился тренч с капюшоном. Надеть его можно поверх чего угодно, от джинсов с ботинками до шелкового платья, - и впечатляющий образ без лишних усилий готов.

Пусть коренной австриец Хельмут Ланг уже не руководит своим брендом, однако в веках останутся его яркие кожаные жакеты, аккуратные пальто и многослойные вязаные вещи. В этом сезоне он выпустил куртки с высоким горлом и коконообразным силуэтом – они чем-то напоминают очень стильный спальный мешок. С их помощью вы не только сохраните тепло прохладной австрийской зимой, но и выделитесь из толпы. Не забудьте про бокал горячего вина и снежный горный пейзаж, чтобы полностью погрузиться в атмосферу зимней сказки и стильной энергии.

missoni.com, dereklam.com, chloe.com, lenahoschek.com, burberry.com, helmutlang.com

Зимний календарь Австрии изобилует великолепными светскими раутами. Стивен Дойг рассказывает о дизайнерах и бутиках этой страны, которые специализируются на потрясающих вечерних нарядах и ювелирных украшениях, идеальных для торжественного выхода в общество

В Австрии не принято на зиму задергивать плотные шторы и впадать в спячку до весны. Наоборот, именно на холодный сезон повсюду, от Зальцбурга до Вены, приходится водоворот светских событий, где стиль, культура и торжественная атмосфера занимают особое место.

Кульминационным событием каждый год становится всемирно известный Wiener Opernball (Венский бал). В этот неповторимый февральский вечер в элегантном Оперном театре собираются представители высшего света Австрии в великолепных нарядах, и во время роскошной церемонии буквально на глазах оживают традиции славного прошлого.

30: A Night To Remember

Памятный вечер

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Активный культурный сезон начинается в сентябре и продолжается до первых дней весны: Internationales Brahmsfest Mürzzuschlag, Венская неделя моды, Венская неделя дизайна, кинофестиваль Viennale (проходит раз в два года), Le Grand Bal во дворце Хофбург, Mozart Woche в Зальцбурге и многие другие. Не отстают и модные бренды и бутики: предлагая красивые вечерние наряды для любого случая, они преображают модный ландшафт страны.

Культовый концепт-

стор Sight в самом центре Вены под руководством дуэта Вивьен Сакура Брандл и Марио Кесенхофера продвигает авангардных дизайнеров Австрии, а также других стран Европы, включая Скандинавию. Вена представлена здесь работами Андреа Ауэр (Andrea Auer), а также марок Büro Baumann и Werkprunk. Ауэр соединяет в одном украшении множество ниток жемчуга и бисера, придавая дополнительный драматизм вечернему наряду. Аналогичный эффект дают

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и блестящие геометричные аксессуары от Büro Baumann.

Именно ювелирные украшения открывают путь к зимней роскоши в нарядах. Неслучайно Австрия уже не одно десятилетие входит в число лидеров этой сферы: вспомните, например, созвездие из сияющих драгоценных камней в волосах австрийской императрицы Елизаветы на портрете кисти Франца Хавьера Винтерхальтера. Для женщины с амбициями современной императрицы, Микаэла Арл де Лима создает роскошные коралловые ожерелья в несколько нитей, турмалиновые серьги и кольца из белого золота с таитянским жемчугом. А свет свечей на Le Grand Bal только подчеркнет их блеск.

Осознают дизайнеры и важность эффектного появления в зале. Приковывающие взгляды платья Анелии Пешев из Вены будут органичны на любом из роскошных мероприятий столицы. Изыскано расшитые, тонко украшенные бисером и выдержанные в насыщенной палитре драгоценных камней, ее вечерние наряды не подвержены веяниям времени и неподражаемы в их великолепии. Патрисия Винсент также придерживается классического стиля. Работая, главным образом, над свадебными нарядами на заказ, она придумывает сказочные вечерние платья и звездные

вечерние жакеты. Если приглашение на

светский раут прибыло к вам в отель в последнюю минуту, направляйтесь в бутики на Kohlmarkt, Kärntner Strasse и окрестных улицах. В магазинах Valentino и Philipp Plein вы обнаружите великолепные комплекты, идеальные для любых зимних приемов. Поверьте: струящиеся расшитые платья Valentino особенно восхитительно смотрятся, когда идет снег.

Состоятельным джентльменам также необходимы красивые комплекты, одинаково уместные на музыкальных концертах и кинопремьерах. Бутик Paul’s представляет хорошую подборку костюмов от Armani Collezioni, Hugo Boss и Z Zegna. Здесь же можно завершить образ парой ботинок австрийского бренда Ludwig Reiter.

Словом, австрийские портные всегда рады позаботиться о вашем вечернем гардеробе – будь то воздушные шелковые платья для дефиле по роскошным дворцовым лестницам или легкая модификация пиджака перед выходом на красную ковровую дорожку.sight.at, michaelaarldelima.com, aneliapeschev.com, patriciavincent.com, valentino.com, philipp-plein.com, paul-vienna.at

87

Услуги Global Blue Tax Free Shop-ping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира.äак почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

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Контакты:[email protected]+421 232 111 111Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит

77: When You Shop The World,

Shop Tax Free

Совершая покупки по всему миру, совершайте их с Tax Free

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24: All Wrapped Up

暖和过冬时尚法宝

美文翻译

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在奥地利，冬季着装从来都不是棘手

难题。Elle Blakeman为您介绍如何

在气温骤降的户外同样光彩焕发

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在奥地利无需哀悼夏日的远离，因为

这里的冬季排满了振奋人心的节目，

定让您衷心期盼夏令时早些终结。除

了一系列舞会、古典音乐节与其他文化

庆典，此时还是滑雪的季节；奥地利

拥有若干全世界最顶级的度假胜地，

从静谧的巧克力小镇Sankt Josef，到

氛围更明快的Sankt Anton，都会在

冬季营业开幕周举办闻名遐迩的奢

华派对。

同时从十一月中旬起，奥地利各地

的传统圣诞市场就忙不迭地开始传播

节日氛围，在维也纳、萨尔茨堡、林

茨、因斯布鲁克与诸多其他城市的街

头，处处装点着松树与成片的节日彩

灯，当地人在此出售从蜡烛、节日装饰

到饼干与热葡萄酒等各色产品，辛辣

香甜的圣诞芬芳萦绕在街道之间。

奥地利是适合寒冷季节前往的绝

佳目的地，然而能适应如此环境的着

装真正考验着缝纫技能。当夏季狂欢

者们毫无顾虑、一身轻松地前往户外

活动，冬季在户外则需要对外界环境

做更多谨慎考量。不过值得庆幸的是，

有不少时尚选项助您勇敢挑战不同风

格元素。

首先，户外天色昏暗不代表您的衣

橱也该如此；来自Missoni品牌2014

年秋/冬新款的蔚蓝色大衣美妙之极，

是您在寒冷季节进行城市观光的好

搭档。Derek Lam则带来漂亮的焦

橙色超大外套；Chloé也同时奉上令

人赞叹的葡萄酒色系结构感外套，以

奶油色和服式腰带平添新鲜感与摩

登触觉——是一件可从早穿到晚的出

色单品。

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如果您想要寻觅不会让造型变得

厚重的外套，奥地利本土设计师品牌

Lena Hoschek也是不错的选择。洋

溢着1950年代的俏皮，她的贴身外套

与夹克时常将玩味风格与鲜明色彩及

图案相融合。至于参加夜间活动，宽大

或超长外套或许很有诱惑力，但请试

着不要这么做，因为它可能会毁掉精

心挑选的礼服的美感。“我更偏爱只

遮盖上半身的服装，譬如Balenciaga

的斗篷，或是来自N Peal等品牌的

迷人羊绒披肩，”顶尖造型师Sarah

Hogan表示。

Burberry的服装素以潇洒姿态抗

击恶劣天气而闻名（一项在最棘手的

天气，伦敦的雨中磨练出的技能），品

牌最近为其经典风衣推出了斗篷版

本；随意搭配从牛仔裤与靴子到丝绸

礼服等一切，都能轻松打造出无造作

的品味。

奥地利本土设计师Helmut Lang

或许不再是同名品牌的掌舵人，但该

品牌仍以利落皮夹克、时髦大衣与堆

叠针织衫而享有美誉。这一季推出的

漏斗领茧形羊皮夹克，是您能找到的

最接近睡袋的时尚单品，也是让您在

奥地利冬季户外的寒意中大出风头的

法宝。只需配上一杯热葡萄酒与白雪

皑皑的景致，就是融合冬季魅力与时

尚神髓的完美体验。

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流光溢彩的社交活动充斥着奥地利的

冬季，该国设计师与精品店主们则奉

上美得令人窒息的晚装与珠宝以供搭

配。Stephen Doig为您揭示几个不可

不知的名字

奥地利的冬季可不是一个拉上窗帘、

在室内躲到春天的季节。事实恰恰相

反；在奥地利的冬日季节，从萨尔茨

堡到维也纳，城市间形成一个泛社交

圈，时尚、文化与各项盛事你方唱罢

我登场。

这些奢华盛事中的桂冠，当属举世

闻名的Wiener Opernball（维也纳

歌剧院舞会），其每年二月在这座优

雅的歌剧院内举行。在这场一年一度

的盛宴上，奥地利上流阶层纷纷披上

华服，重温往昔辉煌岁月，全情投入

到隆重的传统仪式中。事实上，从每

年九月到次年春天，奥地利社交日历

上的文化活动多得让人眼花缭乱：包

括勃拉姆斯国际音乐节，维也纳时装

周，维也纳设计周，两年一度的维也

纳国际电影节，在霍夫堡宫举办的Le

Grand Bal舞会，萨尔茨堡的莫扎特

周...值得庆幸的是，奥地利时尚品牌

与店铺为这些时髦活动提供了丰富合

称的剧院晚装，为当地社交盛景又添

一笔华彩。

Sight是一间由时尚双杰Vivien

Sakura Brandl与Mario Kiesen-

hofer开设于维也纳市中心的另类

概念店，其专注于推广来自奥地利、

欧洲与斯堪的纳维亚等地前卫且

别具创意的设计师作品，其中包括

Andrea Auer、Büro Baumann与

Werkprunk等本土设计英才。Auer

华丽的装饰珍珠与碎珠链为晚装增添

几分戏剧感，Baumann光芒摇曳的几

何造型珠宝配饰也有同样功能。

珠宝是打造冬季衣橱的重中之重，


难忘今宵

而奥地利在过去几十年中，一直是珠

宝界人人俯首称臣的领导者——谁

能忘怀Franz Xaver Winterhalter

为奥地利伊丽莎白皇后创作的经典

画像中，她发间光耀夺目的星座珠宝

头饰？Michaela Arl de Lima为有女

皇情结的当代女性，献上奢华的多股

珊瑚项链，圆柱形电气石耳环与镶嵌

大溪地珍珠的白金戒指，让她们在Le

Grand Bal舞会的烛光中摇曳生姿。

如何在出场时够艳惊四座？出生于

维也纳的Anelia Peschev深知一件

艳惊四座的礼服，对出席当地社交活

动的重要性。在高饱和宝石色调上装

点着错综复杂的珠串与繁复华丽的刺

绣，她设计的经典正装晚礼服散发着

富丽堂皇的戏剧感。

同样经典的还有专注女装定制的奥

地利设计师Patricia Vincent的作品；

这位擅长制作婚纱的设计师，同时为

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畅购全球，尊享退税

人们带来童话般的晚礼服与如星辰般

夺目的晚间外套系列。如果镶着金边

的邀请函在最后一刻才送达您的酒店

房间，那么不妨径直前往维也纳时髦

的Kohlmarkt大街与Kärntner大街

周边的精品店。Valentino与Philipp

Plein专精于华丽晚装，是任何冬季社

交场合的绝佳匹配；Valentino那线条

流动、装饰民俗风刺绣的晚礼服，在雪

景中显得分外妖娆。

那么体面的富有绅士该去哪里寻

觅能让自己从古典音乐会无缝切换

到电影首映礼的正装呢？维也纳西

服定制店Paul’s，提供从Armani

Collezioni、Hugo Boss到Z Zegna

等剪裁利落的西服品牌，以及与来自

奥地利鞋匠Ludwig Reiter的时髦正

装鞋履。

所以无论您意欲身着流动丝绸扫过

华丽阶梯，还是想在踏上红毯前对外

衣进行一番调整，奥地利奢华时尚业

都将满足您对晚装的所有需求。

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إداري. ف بعض الطارات، يُفرض رسم خدمةنقدي عل كل طلب استداد ضيبة ف حالرغبت بالحصول عل استداد فوري نقدي.

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لذا، إن كنِت تجّرين ثوبك الحريريالفضفاض عل سلل فخمة أو كنَت ترتّبستتك قبل الدوس عل السّجادة الحمراء،

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متعّددة فاخرة de Lima عقوداً مرجانيّة

الخيوط وأقراطاً أسطوانيّة من الحجر الكريمالبيض الذهب tourmaline وخواتم من

واللّؤلؤ التاهيتي، يسطع بريقها عل ضوء.Le Grand Bal الشموع ف حفل

ماذا عن الظهور بإطللة مميّزة؟ تفهمفيينا Anelia Peschev الولودة ف

أهميّة الظهور بثوب يخطف النفاس، يلئمالناسبات الجتمعيّة الباهرة ف الدينة.

بالرغم من استخدامها الخرز الشكوك بدقّةوالتطريز السف واللوان الغنيّة الشبّعة،تتمتّع فساتينها الرسميّة التي ل تفنى مع

الوقت بعظمٍة إيجابيّة.كذلك ف الجال الكلسيك، نذكر الصّممة

Patricia Vincent القيمة ف النمساالتي تبتكر قطعاً نسائيّة بحسب الطلب.

تختّص بلبس العرائس وتبتكر فساتيسهرة أسطوريّة بالضافة إل مجموعة رائعةمن الستات السائيّة الصقولة. لكن ف حال

وصلتِك تلك الدعوة الذّهبة إل الفندق فاللّحظة الخية، توّجهي إل الحلت الوجودة

Kärntnerو Kohlmarkt ف شارعيومحيطهم. يختّص فيينا Strasse النيقي ف

Valentino وPhilipp Plein بلبس

السهرة الذهلة اللئة أكث من اللّزوم ليمناسبة شتويّة فاخرة؛ يبز جمل فساتي

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عندما يتساقط الثلج بشكٍل خاّص.وماذا يفعل الرجل الهندم عندما يرغب

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ليلة من الُعمر

يحمل الشتاء معه إل النمسا بوتقة منالناسبات الجتمعيّة الفاخرة فينشغل

الصّممون وأصحاب الحلت ف البلد بتنسيقملبس سهرة ومجوهرات باهرة ملئة. يسلّط

السمء أبرز Stephen Doig الضوء عل

ليس الشتاء ف النمسا بالفتة التي تفتحفيها الستارة وتجلس ف الداخل بانتظار

الربيع. العكس تاماً هو الصحيح؛ إذ يشّكلفصل الشتاء من سالزبورغ إل فييّنا مهرجاناً

اجتمعيّاً يزخر بالتألّق والثقافة وأجواءالناسبات الكبى.

الحدث الهّم من بي هذه الناسباتWiener Opernball الفاخرة هو حفلالعالي الشهرة، الذي يُقام كل سنة ف شهرشباط/فباير ف دار الوبرا الراقي. وف هذا

الحفل السنوي، يكن أفراد الجتمع النمساويالراقي أن يظهروا بلبسهم وحليهم الفاخرةويُعيدوا إحياء أيّام الجد الغابرة ويستمتعوابالحتفال العظيم. الحقيقة أنّه من أيلول/سبتمر حتّى حلول الربيع التدريجي، تتلئرزنامة النمسا الجتمعيّة بالغنى الثقاف:

Internationales Brahmfest مهرجانللموضة فيينا Mürzzuschlag وأسبوع

وأسبوع فيينا للتصميم ومهرجان فيينا للفلمقص كّل سنتي وحفل Le Grand Bal ف وأسبوع Mozart ف فيينا Hofburg ف

سالزبورغ... ولحسن الحّظ، لدى العلماتالتجاريّة والتاجر التي تُعنى بالزياء وتزيدمن روعة الشهد الحل، فيضاً من ملبسالسهرة السة اللئة لكّل مناسبة راقية.

يدير الثنائ الختّصان بجالMarioو Vivien Sakura الزياء

Sight ص ّ

التخص Kiesenhofer التجر

يركّز التجر عل إبراز الواقع وسط فيينا.مصّممي مبتكرين ومبدعي من كافّة

أرجاء النمسا وأوروبا واسكاندينافيا؛ منBüroو Andrea Auer السمء الحليّة

الشارة Bauman وWerkprunk. تجدر

الللئ إل أن خيوط Auer الغنيّة من والخرز الزيّف تضفي لسة خاّصة إل أيفستان سهرة عل غرار قطع مجوهرات

الّباقة. Baumann البتكرة

الجوهرات عنص أساس بالنسبة إلملبس الشتاء الساحرة بحيث تثّل النمسا بلداًرائداً ف هذا الجال منذ عقود؛ من مّنا ل يتذكّر

Franz Xaver Winterhalter رسملمباطورة النمسا Elizabeth التألّقة

بجموعة من النجوم الّباقة مغروسةف شعرها؟ وللمرأة التي تحّب أسلوب

Michael Arl المباطورة العصيّة، يبتكر

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الشتاء أن يأخذوا أكث بعي العتبار أحوالالطقس ف الخارج. ولحسن الحظ، ثّة الكثي

من خيارات الزياء الراقية لساعدتك علمواجهة الصقيع بتألّق.

أّّولً، من غي الضوري أن تتناسق ملبسكالظلم قد حّل ف مع بعضها البعض با أّن

الخارج؛ إذ بدت العاطف البطّنة ذات اللّونف عرو الزرق النعش من Missoni رائعة ض أزياء خريف/شتاء 2014/15 وستعينك

ف الكثي من اليام الباردة التي تجول فيها

واسعة ف الدينة. لدى Derek Lam ستة جميلة باللّون البتقال الحروق وقد ابتكرت

إليه النبيذ، أضافت Chloé معطفاً بلون

لسة نضارة وعصيّة من خلل حزام بلونالبيج شبيه بحزام لباس الكيمونو اليابان

ليشّكل قطعة ممتازة ترتديها طوال اليوم.ننصحك كذلك بزيارة متجر الصّممة

أردت ستة النمساويّة Lena Hoschek إن ل تزيد من حجم ملبسك. بفضل أسلوب

الخمسينات الرح، تتميّز ستاتها ومعاطفهاالضيّقة برونق مرح وألوان ونقوش فرحة. للمناسبات السائيّة، قد يغريِك شء ضخموطويل، لكن حاول أن تبتعدي عنه إذ من

المكن أن يلغي جمل فستان مدروس بعناية. Sarah تقول خبية تنسيق اللبس البارزة

الجزء شء يغطّي اختيار Hogan: "أفّضل

Balenciaga العلوي عل سبيل وشاح منأو شال جميل من الكشمي من علمة مثل

."N Peal

تشتهر أزياء Burberry بقدرتها علتحّدي ظروف الطقس بتألّق )تّم صقل هذهالهارة ف أقس الناخات، أمطار لندن( وقد

طّورت معطفها التقليدي بوشاٍح مقتبس منه؛يكنك تنسيقه بعفويّة مع كّل شء، من جينز

إل جزمة إل فستان حريري لتحدث تأثياً ملفتاًوغي متكلّف.

Helmut بالرغم من غياب النمساويالتي تحمل التجاريّة العلمة Lang عن

إسمه، ما زالت مشهورة بالستات الجلديّةالصقولة والعاطف الضيّقة واللبس الحبوكة

التعّددة الطبقات. فالستة الضيّقة من جلدالحمل ذات القبّة الستديرة العالية هي الخيار

القرب إل كيس نوم ُمبتَكر هذا الوسم،مشّكلًة بالتال اللباس الخارجي المثل للتألّق

ف صقيعِ شتاٍء نساوي. ما عليك إل أن تضيفكأس نبيٍذ دافئ ومنظر قبٍب مكسّوة بالثلوج

لتحظى بتجربة تزج بي السحر الشتويوالحيويّة اللفتة.

،missoni.com

،dereklam.com

،chloe.com

،lenahoschek.com،،burberry.com

helmutlang.com

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ترجمة باللغة العربيّة

24: All Wrapped Up

أزياء شتويّة

ل ضورة لن تكون ملبس الشتاء ف النمسامشكلة. تشح Elle Blakeman كيفيّة

التألّق ف الخارج لدى هبوط درجات الحرارة

بعيداً عن التحّس عل نهاية الصيف ف النمسا،تحفل الرزنامة الشتويّة هنا بالناسبات الرحة

التي تزيد من شوقك إل نهاية التوقيتالصيفي. إل جانب الحفلت الكثية واحتفالت

الوسيقى الكلسيكيّة وغيها من الناسباتالثقافيّة الشهورة، ثّة موسم التزلّج. تتمتّعالنمسا ببعض أفضل النتجعات ف العال، منإل الجميلة بلدة Sankt Josef الهادئة

حيويّة، تشتهر بلدة Sankt Anton الكث كّل هذه البلدات بإحياء حفلت صاخبة ف

السبوع الفتتاحي.

وابتداءاً من منتصف تشين الثان/نوفمب،تنشغل مدن النمسا بنش الفرح الحتفال

من خلل أسواقها اليلديّة التقليديّة بحيثتتلئ شوارع فيينا وسالزبورغ وLinz و

الكثية البلدات Innsbruck وغيها من

بأشجار الصنوبر وعدد هائل من الضواء، فحي يبيع الحليّون كّل شء من شموع وزينةاحتفاليّة إل كعك ونبيذ دافئ يل الشوارع

بعبي اليلد الحلو البّهر.تُعتب النمسا مكاناً رائعاً للتواجد ف اليّامالباردة، لكن يتطلّب ارتداء اللبس الناسبة

للستمتاع بها مهارًة حقيقيّة ف مجال الزياء. ف الوقت الذي باستطاعة محبّي اللّهو الخروجمن النزل ف فصل الصيف غي محّملي بالقلقأو اللبس الخارجيّة الثقيلة، عل نظرائهم ف

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WIEN · SALZBURG · ZELL AM SEE · GRAZ · LINZ · KLAGENFURT · SPITTAL

INNSBRUCK · WÖRGL · VELDEN · VILLACH · WELS · TELFS · VÖLS · KREMS

ST. PÖLTEN · RIED · BREGENZ · BÜRS · OUTLET PARNDORF

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www.gerryweber.com

98 | PRODUCTS


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Souvenir

design of the bottle, incorporat-

ing a classic pump spray, makes

this fragrance a beautifully orna-

mental addition to your dressing

table, too. The perfume is available

from the designer’s delightful bou-

tique on Gutenberggasse, which

is equally worth a visit in order to

browse the rails flled with fabulous

fabrics and lose oneself in a world

of nostalgia. gl

Lena Hoschek Loverose

eau de parfum, 100ml, €122,

Lena Hoschek,

Gutenberggasse 17, 1070 Vienna,

+43 (0)1 5030 9200,

lenahoschek.com


SAY IT WITH FLOWERS

The debut fragrance from Austrian

fashion designer Lena Hoschek is a

dark, foral eau de parfum named

Loverose. WienerBlut perfumer

Valérie Garnuch-Mentzel created

the scent, inspired by the design-

er’s Russian Rose collection, which

features a rose pattern on a black

background. A heady bouquet of

forals, including Bulgarian rose,

magnolia and orange fower abso-

lute, is combined with the earthy

essence of castoreum. The vintage

shop tommy.com

INNSBRUCKKITZBÜHELKLAGENFURTSALZBURGWIEN

cart

ier.

at

Neue Kollektion Panthère de Cartier

Wien - Kohlmarkt 1

Tel. + 43 (0) 1 533 224 60

SHOP Austria AW14

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Transcript of SHOP Austria AW14