at SHOEfabrik we are deeply passionate

We share a passion for product.We share a passion for style.We share a passion for life.PA

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IP A SHOEfabrik StrategicPartnership provides allthe benefits of worldclass product design anddevelopment, combinedwith the ease of doingbusiness as if utilizingbusiness as if utilizingan extensively staffedin-house team basedin the country of origin.

With an extensive knowledgeof product development andproduction control runningthrough the whole team,

clients can be assured thattheir products are specifiedusing materials from theusing materials from the

most appropriate vendors,and are produced with themost suitable manufacturing

partners.

SHOEfabrik’s Research, Developmentand Technical teams do not subscribe

to mediocrity or generic productcreation, every new product we helpto create must have a reason to beand must strive to be exceptional.

Be it the lightest, fastest, softest,Be it the lightest, fastest, softest,healthiest, most comfortable,

most protective, most colourful,most cost effective, most premium,most functional, most eco-friendly,

or simply the coolest.Expect the exceptional, we do.

The goal is uncomplicatedand the focus is very clear:exceed expectations!

...often promised rarely delivered

THE BASICS

SHOEfabrik offers value added services ranging from Line Building to Product Creation, Quality Control and, ultimately, Production delivery

Close to half of the team are expatriates that all have extensive experience working with leading global brands and creating / managing world class product.

Our expertise is with Athletic, Outdoor, Casual, Comfort, Lifestyle, Sandals, Wellness and Occupational/Safety footwear.

We have factory relationships throughout Asia and deploy personnel wherever/whenever it is needed to provide consistent onsite coverage to support our clients needs.

Having worked for many years from both sides of the business table, the company has developed a fresh business philoso-phy that is promoted internally and shared externally with customers, factories and suppliers.

Each step of the product process is designed to specifically align directly to the needs of the client, using the strengths of the organization to create and build the best possible products, from the very first sample to the last pair of production, consistently and on-time.

...but may not have all the necessary in-house resources, experience or relationships needed to really drive product creation and production sourcing in Asia at the highest level.

A SHOEfabrik collaborative partnership provides a truly competitive edge for both established and emerging brands, allowing them to eliminate product worries and focus entirely on growing their business.

Our full service approach means that we create and manage everything from initial product brief through to mass production shipment, with a permanent presence at source.

We completely control the process just as if your own company had a dedicated Design Dept., Development Managers and Liaison Office in the country of manufacture, as well as a permanent presence located within each manufacturing partner’s production facility.

We inspect every single production order prior to approval for shipment, and monitor the production lines all day/every day to ensure that the quality standards are consistently met and improved upon.

SHOEfabrik’s organization is structured to apply the maximum resources from start to finish.

Using an innovative, and highly effective approach SHOEfabrik has built an evolved matrix organization consisting of teams for each functional area, led by experts whose purpose is to support the Brand Directors.

Brand Directors coordinate with team leaders from each functional area, while leading the product charge. Team heads and members from production, QA, technical services, commercialization, costing, logistics and administration provide full crossover support on every project.

Unlike the typical silo structure in other sourcing organizations, the Brand Director offers the Brand a single dedicated window to drive the business forward….

….From Concept To Container

Each brand SHOEfabrik works with has its own dedicated product creation team led by a highly experienced Brand Director.

DEDICATED TEAMThe founders and manage-ment of SHOEfabrik have extensive experience manag-ing large sourcing organiza-tions and broad relationships with manufacturers.

MANAGED EXPANSION

In house resources include Product Design, Graphic Design, Product Devel-opment, Costing, Commercialization, Technical Services (lab testing, product engineering, chemical, fit & wear testing), Quality Assurance and Production Management. World class external designers and colour specialists are also under permanent contract.

Customer Service offers daily insight into all aspects of logistics (order processing, production delivery, shipment documenta-tion, invoice & payment processing).

David Solk (Managing Director / Co-founder). David’s last industry role before co-founding SHOEfabrik was Sourcing Director for South Asia for adidas, which included management of all product development, costing, logistics, mass production and back office operations in Vietnam / Thailand and Indonesia (250 people / 4,000,000 pairs per month).

Irmi Kreuzer (Product Director / Co-founder) was the first female “Sport Shoe Technician” formally trained by adidas over 20 years ago and is one of the best product creation people in the industry.

Tony Hunt (Brand Director) is a real “shoemaker” who started his quest for the perfect product on the factory floor at Griggs (Dr. Martens) over 25 years ago. He studied shoemaking at Treshem Institute & SATRA Footwear Technology Center (UK) & after more than 15 years with DM’s moved to Asia.

Neil Kennedy (Brand Director) has 30 years in the industry, most recently Managing Director of Karrimor, and previously with Reebok, Berghaus, Scarpa and Asolo.

Ian Buchanan (Director of Manufacturing) another shoe industry veteran that started with Lambert Howarth in the UK, then moved onto Clarks for many years before helping Pentland create a stable sourcing environment for their fast growing Lacoste brand based in Asia.

Ryan Lamont (Creative Director) has been designing product and leading design teams in the footwear industry for 15 years for brands such as Adidas, Lacoste and Animal. He has extensive experience in all aspects of Product Design, Development and Category Management.

We deliver to our promises…

Exceptional Product CreationFair Pricing For All PartiesGuaranteed Production QualityConsistent On Time DeliveryLong Term, Mutually Beneficial Relationships

Planning is the key to success. Seasonal (or project) Planning Calendars are set up before design even begins, outlining key milestones from design through develop-ment / commercialization to first produc-tion shipment.

SHOEfabrik’s organization is structured to apply the maximum resources from start to finish.

BRAND MANAGEMENT

SHOEfabrik offers a full service, including all design work.

FULL SERVICEAll of our clients have a genuine desire to produce exceptional quality, highly functional footwear products…

ELEVATING BRANDS

SHOEfabrik was founded by David Solk and Irmi Kreuzer in 2002, an Anglo-German team with extensive experience in the industry, each with over 20 years based in Asia.

PHILOSOPHY

Our regional Head Quarters is in Ho Chi Minh City (Saigon), Vietnam, where we have a team of over 70 people.

EXPERTISESHOEfabrik is an Asia based, European owned, multi-nationally managed, premium footwear Design, Develop-ment and Sourcing Company.

CONCEPT TO CONTAINER