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Transcript of Sheposts adv-monetization-1-110128123727-phpapp02
ADVANCED MONETIZATION
SOMMER POQUETTE @greenmom
ESTHER CRAWFORD @ShePosts
BARBARA JONES @BarbaraJones
KIM MOLDOFSKY @KimMoldofsky
BEYOND ADVERTISING
• Freelance writing.• Spokesperson roles.• eBook.• Publishing a book.• Brand Ambassador.• Video blogging.• Public speaking.
• Consulting.• Twitter parties.• Connecting Moms and
Brands – “blog tours”.• Conferences.• Organizing focus groups.
Are we really making money? Um…YES and No!
WHAT ARE YOU WORTH?
The challenge of knowing and then asking.
NITTY GRITTY• Reports
• ROI.
• Media Kit.
• Networking.
• Strengths and Weaknesses.
• Partnerships
• Contracts and legal mumbo-jumbo!
WHAT WE KNOW• Increase in P.R. campaigns
involving mom bloggers.
• More blogging success stories each year.
• Companies crediting bloggers for campaign success.
• Increase in blogging conferences and professional development opportunities
SUCCESS HELPS US ALL CONTINUALLY
RAISE THE BAR
We posted a survey asking bloggers to reveal how much
money they’re making.
if you haven’t filled it out, do so now:http://momimpact.com/?p=513
SURVEY RESULTS
84 Blogger Respondents
[ ]
0
3
6
9
13
16
19
22
25
$10 - $15 $16-25 $26-50 $51-75 $76-100 $101-$150 $151-200 $201-300 $301-400 $401-500 $501-750 $750-1000 $1001-1200
Sponsored Blog Post: Starting Price PointSponsored Blog Post: Highest Price Point
Cost For A Sponsored Blog Post (Total # of respondents)
1%2%
2%
9%
5%
7%
40%
18%
16%
$10 - $15
$26 - $50
$51 - $75
$76 - $100
$101 - $150
$151 - $200
$201 - $300$301 - $400
$401 - $500
Starting Price Point For A Sponsored Blog Post (% of respondents)
AVERAGE COST OF ATWITTER PARTY
$550
FREE PRODUCTS $50 - $100 $500 - $1,000 $5K - $10K
AMBASSADORSHIPSBRAND
0
4
8
11
15
19
23
26
30
FREE $1-25 $26-50 $51-75 $76-$100
43
97
26
Cost For A Giveaway (Total # of respondents)
8%6%
18%
14%
53%
FREE$1-25$26-50$51-75$76-$100
Cost For A Giveaway (Total # of respondents)
Five bloggers
responded to the
question:
“How much money have you made from ebooks?”
Blogger #1: $100 Blogger #2: $500
Blogger #3: $1,000 Blogger #4: $8,000
Blogger #5: $15,000
AVERAGEHOURLY
RATE$93SOCIAL MEDIACONSULTING
BLOGGER “A”• Ad Rates: $50 for 125x125; $90 for 250x250 per
month• Sponsored Post: $150• Twitter Party: $1,000• Consulting: $50 - $150 depending on duration• Events: Paid $250 as a 2-day stipend for a trip to
NYC
BLOGGER “B”• Conference Sponsorship: Ticket, airfare, hotel
and per diem for food• Ad Rates: $50 - $100/month• Guest posting on a brand’s site: $500• Sponsored Post: $100• Consulting: $50/hour for bigger job• Focus group: $50 - $150• Brand event: Have been paid up to $1,000• Product reviews: $50• Spokesperson role: $700 plus related expenses
BLOGGER “C”
• Conference Sponsorship: Just the pass• Ad Rates: $25/month• Sponsored Post: $15 but was once paid $50• Brand Event: Experience + products• Product Reviews: FREE• Video: FREE if done as a review• Brand Ambassador: Product
BLOGGER “D”• Conference Sponsorship: Everything plus a
daily stipend & tax reimbursement• Ad Rates: $25/month for 125x125• Sponsored Post: $75• Guest Post on a Branded Site: $250• Twitter Party: $500• Consulting: $60/hour for long-term clients;
$100/hr for short-term clients• Brand Event: At least $500• Blog Review Tour: $50 per blogger• Video: $250• Brand Ambassador: Paid between $500 -
$4,000 for 6 month campaigns
Connecting bloggers and brands
Recipe development
Content for an app
Print modelingCreating media lists
Local street team
Competitor mobile app reviewsPhotography
Attending an event
Hosting an event
Facebook postsInvitations to Twitter parties
Hosting webinar/live chats
Tweets
Site shop
Additional Resources:http://www.fromblogtobusiness.com/http://www.fromblogtobusiness.com/
THANKS!