Shemaroo entertainment ltd
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Transcript of Shemaroo entertainment ltd
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By : Sheetal Samant (46 )
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FLOW OF PRESENTATION
•About shemaroo
•History
•Current Scenario
•Right of distributing film
•SWOT
•Strategy
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Shemaroo Entertainment Limited operates as an integrated media content house in India. The company is engaged in the production, and co-production of films, dramas, etc. and distribution of rights of films and dramas worldwide through various medium.
The brand "Shemaroo" is synonymous with quality entertainment.
ABOUT SHEMAROO
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HISTORY
•Founded on October 29, 1962, in Mumbai, as a book circulating library by Mr. Buddhichandbhai Maroo and Mr. Gangajibhai Sethia.
•In 1979, we set up India's first video rental busines
•In 1987, diversified into the acquisition of Video rights.
•It was private ltd company then on March 26, 2011, company was converted to a public limited
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Current Scenario
Name : SHEMAROO ENTERTAINMENT LIMITED.Founder :Mr. B. Maroo and Mr. G. Sethia. Headquarter :Mumbai, Maharashtra.Industry : Entertainment industry.Type : Public company.MD : Mr.Hiren Gada.Profit : Rs 5537.24 lakhSuccess mantra : Can't leave anything to other.No. of employees : 370 (appox.).USP : Shemaroo a brand name , a large content library, our age old experience.Website : www.shemaroo.com
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Organisation Structure
Board of Director
Raman MarooManaging Director
Atul MaruJt. Managing Director
Hiren GadaWhole Time Director
ContentAcquisitionMr.VinodKarani
Sales &MarketingMr.BipinDharod
StudioMr.Hem
ant Karani
HumanResource
Finance &AccountsMr. H. Gada
ProductionMr.KetanMaru
Business Legal
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Right of distributing films
Types of Rights
Perpetual Rights Aggregation Rights
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Sr. No.
Types of Content Total Number of Perpetual Titles
Total Number of Limited Ownership Titles
Total Number of Titles
1 Hindi films 301 977 1278
2 Regional Titles 316 702 1,018
3 Special Interest content i.e. Devotional Content, Kids Content, Motivational/ Spiritual Content, Classic Television Serials, Health Related Content etc
23 197 220
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Transparency
Going beyond stereotype films
Shemaroo a Brand
Growing content library
Strength
SWOT Of Shemaroo
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Focus on content library
No Adaption of technology
Limited experience
Family Owned Business, Less aggression
Weakness
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Opportunity
Increase in customerProject of governmentMore number of filmsOwn Institute
ThreadsPiracyCompetition
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Strategy
1.Scaling up our Content Library2. Enhancing monetization of our Content Library through existing and emerging media platforms;3. Enhancing revenue predictability through strategically packaged sales;4. Creating a sustainable competitive advantage through marketing strategy and moving up the value chain.
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