Case Studies · Case Studies. Shemaroo Created a interactive zone for Shemaroo during Kumbh 2019,...
Transcript of Case Studies · Case Studies. Shemaroo Created a interactive zone for Shemaroo during Kumbh 2019,...
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Case Studies
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Shemaroo
Created a interactive zone for Shemarooduring Kumbh 2019, where pilgrims can participate in a activity called the Bhakti Mela with Bajan Mandali
Attractive setup were created for visitors to experience the Bhakti channels of Shemaroo
Apart from the Bhajan Kiritan we had done Movie Screening for Shemaroo for an entertainment for Pilgrims
Shemaroo App downloads being done by the promoters across the KumbhMela
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Azafran
To create awareness and consideration for Azafran
Promotion done in 16 societies & 8 Corporates across Chandigarh & Hyderabad
Pilot activity was conducted in housing societies & corporates for Two weeks
Fun & frolic activities along with the display of all the products as well as on the Spot sales was done during activity
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Too yumm
Created a interactive zone during Kumbh
2019 for pilgrims to participate in an
activity called Selfie with Virat Kohli
Four Augmented Reality booths were
build for piligrims to click a selfie with
Virat Kohli and selfie was shared on
Apart from the Selfie zone, we had also
conducted free Sampling by promoters
across the Kumbh Mela
Activity was conducted for 10 days
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MANCHESTER CITY – TROPHY WORLD TOUR
Manchester City Football Club’s ‘European Premier League’ and ‘Carabao Cup’ were demonstrated in Delhi and Mumbai for Manchester City’s Fans
Screening of live match was arranged in Cyber Hub, Delhi.
Managed celebrity Paul Dickov & JoleonLescott
Fans photographs and personalized t-Shirts pics were facilitated with replica dressing table in the background
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HDFC – ECO FRIENDLY GANPATI
HDFC Bank promoted creation of Eco friendly Ganpati
The activity was carried out in Corporates & Housing Societies across Mumbai, Pune & Aurangabad
Importance of using eco friendly products was promoted by the promoters to the participants and onlookers
Participants were trained to make a eco friendly Ganpati by expert artists
Ganpati idols created by participants were given to them as a takeaway
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Rebalanz – qrs (DR. Reddy)
Promotion of newly launched ORS drink – ReBalanz during the holy festival of Ramadan
Activity was conducted for 12 days in 7 cities of AP & Telengana covering almost 80 mosque in the mentioned cities
Along with free sampling there was sales activity which resulted a good hike in the sell of the product
50% of the sales money was donated to the needy
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Groom box – Sufi
Promotion of SUFI rollon and pocket perfume during the holy festival of Ramadan
This activity was done outside Masjid in Mumbai, Ahmedabad and Hyderabad
We covered 10 masjid in each city doing wet sampling along with sales
50% of the sales were donated to the needy
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Grameen Film Mahotsav
Brand Box exclusive IP Grameen Film Mahoutsav sponsored by Nerolacalong with Paragon & Mahindra Finance reached to the rural of Maharashtra
Completed 50 shows with Two Movie Screening (Tiger Zinda Hai & Muramba) across Maharastra
Reached out to a population of more then 15,00,000 during pre promotion and around 1200 villages
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Bharat benz
The activity was conducted at truck terminals in 10 cities of Maharashtra
An engagement program for truck drivers and owners to drive sales for the brand
Covering total of 40 locations across Aurangabad , Mumbai, Nashik, Pune, Nagpur
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NPCI
Rupay card activity was a drive to bridge the gap between availability and accessibility of digital payment modes by activating the dormant Rupay cards
The activity was conducted in 20 villages in the state of Rajasthan & Maharashtra each
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Audi
Dealer’s meet conducted at Audi, Thane
Demo plus engagement activity along with demonstration of the product
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Ola auto mela
A 3 day Mela in 3 Cities where auto drivers were invited to be a part of Ola family
Auto dealers, auto loan providers, OEM suppliers & mobile handset dealers were present under the same roof.
A display area , test drive facilities & fun filled game zone was created.
Auto Mela helped to build awareness of Ola auto driver program in the benefits of being a Ola auto partner.
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Ola premium league (opl)
Meet & greet session with Ola auto Partner
Prize distribution ceremony for the winners of OPL
Irfan Pathan and Mandira Bedi were the brand ambassadors
Press conference was organized
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Goodknight
World Malaria Day activity to create awareness for Godrej Fabric Roll on
Promotions in joggers park & Kids Park across Mumbai & Delhi
Free sampling with Info graphic leaflet was distributed
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Itc mangaldeep
During the festival of Ganesh Chaturti, umbrella branding was done in and around Shiddivinayak temple
Mangaldeep branded umbrella was placed at strategic spots
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Hdcf (remittance)
Keeping the spirit of charity during holy month of Ramadan
We gave away free tea from a HDFC, branded kiosk which was setup outside mosque’s in Mumbai
Leaflets bearing the HDFC Remittance service details were distributed during the activity
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Bisleri – rockstar
To promote the new Bisleri (Rockstar) bottle. We had conducted a two stage activity
In the first stage branded Ramadan prayer time calendar was distributed before the start of Ramadan outside mosque’s of Mumbai
In stage two we had placed the bottles inside mosque’s during Iftaar
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Mumbai poetry festival
THE RENAULT MUMBAI POETRY FESTIVAL oragnised at TISS, Mumbai
Poets from across India had participated in this event.
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Ola - ola star program
Ola Stars – A driver connect program conducted across 5 metros.
It was conducted in two phases for Driver & their families
The second phase was for drivers only and this was for 8 days in every city.
Cities in Phase 1 were Mumbai, Bengaluru, Chennai & Delhi
Cities in Phase 2 were Delhi, Mumbai,
Bengaluru & Hyderabad
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Ola money
OLA Money merchant contact program in Bangalore
To connect with Small & Medium Merchant shops,
Mobile Stores, Chemists, Pan Centre, Tea Stallsand
convince them to download OLA Money App
To connect with Petrol Pumps & Auto rickshaw drivers to download the OLA Money App
To initiate Rs.1 payment with the Merchants, Petrol
pump & Auto rickshaw drivers once the App is
downloaded. This was done to showcase the
payment process followed by OLA Money team
To sign up Merchants for OLA Point in a specific
area of Bangalore
To explain the entire process of OLA Money to the
stake holders, collect the required KYC documents
and white list the vendorsonline
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Fuji films
Fuji Films has launched new range of Digital cameras targeted to the youth
Conducted In-store promotions, Colleges, for their new range of Digital Cameras
The special feature of the camera was instant Polaroid pictures
100 store promotion and 10 colleges including IIT Powai.
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Icici bank
Promotion for ICICI Bank Gold Loan in Pune
ICICI Bank had opened 8 new branches on the outskirts of Pune city
Our role was to connect with the people staying in the vicinity of these branches
Communication was to promote GOLD LOAN
Interacted with people in the housing societies, shop owners, chemist shops for GOLD LOAN mortgage for their business requirement
Activity period was for 1 month
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Tata nexon
Promotion for TATA Nexon
We did display of the vehicles in 10 Ganpati pandals
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Egypt tourism
Launch of Egypt Tourism new logo
Logo was launched by Celina Jaitely
Belly Dance & Egyptian Dance performances
More than 300 invitees to the program
The entire event was covered by major media houses in Mumbai
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Phillips modular switch
Launch of their USB, FM Switch and Modular to their Channel partner
Entertainment program by ace choreographer Rohit Verma & Munnabhai skit
More than 500 channel partners from Phillips were present
On the spot booking options were provided to the channel partners
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Danfoss
DANFOSS - Dealer engagement program at Amby Valley
Launch of New Range of Compressor
3 days dealer meet with entertainment program
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Biorad medisys
Biorad Medisys supported Surgeons Education Academy along with University of Pennsylvania (US) conducted a two day certification program in pune for eighty orthopedic surgeons from across India
Certification program
Live performance for entertainment
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Drager – 125 Year Celebration
3 day conference for dealers and channel partners
150 people attended the conference which was held in Kochi-Kerala.
A a/c hangar was specially built in the resort to hold the conference.
Various cultural and art forms of Kerala were performed for Entertainment of the dealers
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Ipl – kochi tusker
10 Days Mall Activity
In-stadium activity during the home team matches
15 Road Show across the state of Kerala
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Airtel – Manchester United
School Contact Program
Football Talent Scouting Activity by FIFA affiliated referee conducted across 5 zones across Mumbai
150 student were selected from the 5 zonal activities
These students were put through rigorous training schedule
Final 15 select winners were sent to Manchester United Training Facility in UK
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castrol
Cling on to Cricket Challenge
Trophy Unveiling Activity conducted in Corporates
Mumbai & Gujarat 15 Locations
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Girl rising
Launched Girl Rising initiative by the US Aid on 29th November 2014 at the American centre, New Delhi
This program in India was launched by US Ambassador to India Ms. Kathleen Stephens
Priyanka Chopra, Frieda Pinto are the brand Ambassadors
Girl Rising is an initiative to promote education of girl child
This initiative is backed by US Aid and US State Department
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Axis bank
Plant a Sapling Campaign
Program involving 687 Branches nationally
Single Day Activity involving, 7000 + Volunteers
Spread Across 24Branches starting at 7.30 AM and ending at 6.30PM
Varieties of saplings from Fruits, Timber, Flowering trees & So on
Total Number of saplings planted in a day was1,27,199
Achieved Limca Book of Records
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tang
Wet sampling during the holy month of Ramazan
Tang branded sampling stations were put in various touch points across Mumbai
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microsoft
Hackathon program for young computer geeks
The event was held over a period of 3 days at TAJ - Colaba
Launch of Windows 8 and find out the bugs with the product
Microsoft gift hampers were given to winners
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Sony picture
Premiere of Bond movie Quantum Of Solace in India before the United States Premiere
Entrance Decor, Venue Branding & Decor
Venue Light PVR Juhu, Mumbai
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Sony pictures
Sony Pix channel wanted to do Community relationship building exercise for brand registration and building up new Viewership base for the television premiere “Slumdog Millionare”
Conducting activities at the Tea Stalls, Malls Hot Spots and Youth Hangouts and building Set Pix credibility as players in entertainment market Community activities like AC Bus Activity, Mall promotions, Tea Stall Activity, Feet on Street Branding Etc.
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Sab tv
Created Krishna statue of Butter to promote SAB TV program Kishan Kanhaiya
This was placed at Infinity Mall -Andheri
This activity was trending for more than a month
nationally & internationally on Social Media
12 feet idol of Lord Krishna was made from pure butter and was placed in the centre of the mall
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Cadbury silk
To create awareness of Cadbury chocolate bar new variant―Silk‖
To conduct mall promotions across 4 major malls in Mumbai
Cadbury branded stall was created for visitors to enter a contest for getting clicked
The winner got a free ticket to EUROPE
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Apple ipad 2
Display for Apple I-pad 2
Conducted Mall promotions across 15 major malls in Mumbai & Pune
Apple I-pad 2 branded stall was created for visitors to check the new pad
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Blackberry z10
Awareness of Blackberry Z 10 Mobile handset
Mall promotions across 4 major malls in Mumbai
Blackberry stall for people interaction
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fedex
Fed ex retail associates promotion
In the state of Andhra and Telengana
Objective was to connect with the retail audience and promote the FED ex retail partner NAVATA
Canter promotions for one month in major cities like Guntur, Vijaywada, Vishakhapatnam, Hyderabab , Anantpur
The concept of quick delivery was showcased through a game organized on a canter
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Tata Motors - HEXA
To promote TATA HEXA in Mumbai
6 Tata Hexa where moving on Mumbai streets to give a visual description of the vehicle
These vehicles where moving in 6 different zones of Mumbai i.e. Pawoi , Thane, Juhu , Navi Mumbai , Worli , Bandra
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Charagh Din
Conducted a road show in 30 locations across Mumbai for CharaghDin’s new line of apparels
As part of the road show a short Ramp walk was done by international models
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LG mobiles
Created awareness of Android based LG Mobile handset
Promotions across 1000 retail outlets of LG across Mumbai
Six branded vehicles with a team of android and LG mobile mascots used to visit retail outlets and conduct promotions for a stipulated time in every outlet
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sunsilk
To provide a consumer experience by getting a Sunsilk hair wash andstylingby Jawed Habeeb trained stylists on a mobile Saloon on wheels
Conducted activities at outside colleges, Mallsand Youth Hangouts
A saloon on wheel was fabricated and tie up with Javed Habib for Hairstyling, complete make over done inside the van
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horlicks
The ―Horlicks Swasthya Abhiyaan‖(HSA) is a community based programme
designed to spread awareness on nutrition and to inculcate good health practices among students in the age groups of 6 to 12 years in urban slums
Currently activity in Mumbai (Schools in Dharavi, Sion, Pimpri-pada & Santosh nagar) Number of schools Active – 60
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Hdfc bank
A 500 school contact program was conducted across North India to highlight the new launched service by HDFC Bank
75000 duly filled data forms were collected from this activity
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shareit
The activity was conducted to enhance the brand awareness and increase the social media footprint of Share it
People were invited to participate in a fulfilled activity and click their pic with Share it in it and tag it on official Share it India page.
People were rewarded with various prizes, depending on the number of likes on post
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vicks
Conducted a College contact program “Cheers for Champions” of Vicks
This activity was conducted in 6 Metros and 10 colleges in every metro
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Hcl technologies
Promotional activity of HCL new laptop range ME among the college students
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Godrej securities
Create brand & service awareness among target group
Lead generation Corporates
Showcasing their portable security locks in corporate
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Volkswagen
Create brand & service awareness among target group
Lead generation at Corporates
Activity done over 10 weeks in various corporates
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mahindra
Create brand & services awareness among target group, lead generation
15 corporate parks, cafeteria, lift lobby locations
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hondA
To create awareness and consideration for Honda City
Promotions in 10 societies across Mumbai
Family day event was conducted in housing societies
Fun & frolic activities along with the display of the vehicle
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audi
To create awareness and consideration for Audi SUV
Promotions in 10 HNI societies across Mumbai
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bajaj
Bike Display and engagement activity in 10 Village across Maharashtra as Pilot
Various Challenge For Bajaj Platina and Bajaj V ( Comfort and Solid Challenge ), Where people can compare it with contemporary brand
Lead generation was also done
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Maruti Suzuki India
Maruti Suzuki Chitrapat Mahotsav
PAN India – 11 States
2500 village promotion
Number of Shows – 110 Activity
Promotion & Lead Generation activity
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Fair & lovely
We had created a Sajja Kaksh (Make up room) within the Kumbh zone for women to visit and experience the product
3 Women member Nukkad Natak by a team were performing a brand integrated story across various locations within the Kumbh zone
Program was for 1month
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Clinic plus
Concept was to connect with the Mother & Daughter
Strong hair contest between Mother & Daughter
Clinic Plus zone for mother and daughter to visit and participate in various activities and games
1 month activity
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wheel
Created a interactive zone for Kumbhpilgrims to participate in a virtual reality activity called the magic mirror zone
Five virtual reality booth were created for visitors to experience the activity and at the end giveaway every participant a selfie with Salman khan photograph
Apart from the Wheel zone the similar activity was also conducted by promoters across the Kumbh area on Tablets
1 month activity
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Glucon - d
Created 2 stall’s where people were invited to participate in a game and get rewarded with a 500gm pack of Glucon – D
Setup stalls in 2 locations of Kumbh
Sampling activity of more than 1 lac packs
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Brooke Bond red label
Awareness activity for the product in Indore, Bhopal& Gwalior
1 Lakh tea cups samples across 3 cities in 25 days
Road show with tea sampling
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Prizm atm
600 ATM across 100 cities in span of 10 Days
Pre activity awareness promotions & launch ATM Décor & Branding
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gsk
Community based programmedesigned to spread awareness on health & nutrition in Rural Gujarat
Activity done in 220 villages of Saurashtra – Gujarat.
Activity was done in Schools, Anganwadi, Health Centre’s
Barber shops, Village Dhaba & Door-to-Door sales was done across these villages for six days a week
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Thank you..!!