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OVERVIEW

Our Vision

"To actively contribute to the social and economic development of the communities in which we

operate. In doing so, build a better, sustainable way oflife for the weaker sections of society and raise

the country's human development index."

Mrs. Rajashree Birla, Chairperson - Aditya Birla Centre for Community Initiatives and Rural

Development

Making a difference

Before Corporate Social Responsibility

found a place incorporate lexicon, it was already textured into our Group's value systems. As early as

the 1940s, our founding father Shri G.D. Birla espoused the trusteeship concept of management.

Simply stated, this entails that the wealth that one generates and holds, is to be held as in a trust for

our multiple stake holders. With regard to CSR, this means investing part of our profits beyond

business, for the larger good of society.

While carrying forward this philosophy, our legendary leader, Mr. Aditya Birla, weaved in theconcept of 'sustainable livelihood', which transcended cheque book philanthropy. In his view, it was

unwise to keep on giving endlessly. Instead, he felt that channelising resources to ensure that people

have the wherewithal to make both ends meet would be more productive.

He would say, "Give a hungry man fish for a day, he will eat it and the next day, he would be hungry

again. Instead, if you taught him how to fish, he would be able to feed himself and his family for a

lifetime."

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Taking these practices forward, our chairman Mr. Kumar Mangalam Birla, institutionalised the

concept of triple bottom line accountability represented by economic success, Our community work

is a way of telling the people among whom we operate that We Care.

Our strategy

Our projects are carried out under the

aegis of the "Aditya Birla Centre for Community Initiatives and Rural Development", led by Mrs.

Rajashree Birla.The Centre provides the strategic direction, and the thrust areas for our work

ensuring performance management as well.

Our focus is on the all-round development of the communities around our plants located mostly in

distant rural areas and tribal belts. All our Group companies-Grasim,Hindalco,Aditya Birla

NuvoandUltraTechhave Rural Development Cells, which are the implementation bodies.

Our partners in development are government bodies, district authorities, village panchayats and the

end beneficiaries the villagers. The Government has, in their 5-year plans, special funds

earmarked for human development and we recourse to many of these.

At the same time, we network and collaborate with like-minded bilateral and unilateral agencies to

share ideas, draw from each other's experiences, and ensure that efforts are not duplicated. At another

level, this provides a platform for advocacy.

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Project identification

mechanism

All projects are planned in a participatory manner, in consultation with the community, literally

sitting with them, and gauging their basic needs. We take recourse to "participatory rural appraisal",

which is a mapping process. Subsequently, based on a consensus and in discussion with the village

panchayats, we prioritise requirements. And thus a project is born. Implementation is the

responsibility of the community and our team, as is the monitoring of milestones and the other

aspects. Monitoring entails physical verification of the progress and the actual output of the project.

Village meetings are held periodically to elicit feedback on the benefits of our community

programmes and the areas where these need to be beefed up. We try and ensure that while in the

short term we have to do enormous hand-holding, the projects become sustainable by the

beneficiaries over the long haul. Once this stage is reached, we withdraw. In this way we do not build

a culture of dependence, instead we make the villagers self-reliant.

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Model villages

One of our unique initiatives is to develop model villages, so each of our major companies is

working towards the total transformation of a number of villages in proximity to our plants. Makingof a model village entails ensuring self-reliance in all aspects viz., education, health care and family

welfare, infrastructure, agriculture and watershed management, and working towards sustainable

livelihood patterns. Fundamentally, ensuring that their development reaches a stage wherein village

committees take over the complete responsibility and our teams become dispensable.

Our project operations

The geographic reach, annual spends

The footprint of our community work straddles 3,000 villages across the length and breadth of our

country. We reach out to more than 7 million peopleannually. Over 60 per cent of these live below

the poverty line and belong to scheduled castes and tribes.The Group spends in excess of Rs. 130 croreannually, inclusive of the running of 18 hospitals and 42

schools. The Group transcends the conventional barriers of business and reaches out tothe

marginalised as a matter of duty and to bring in a more equitable society.

Our focus areas

Our rural development activities span five key areas and our single-minded goal here is to help build

model villages that can stand on their own feet.Our focus areas are healthcare, education, sustainable

livelihood, infrastructure and espousing social causes.

Education Formal and non-formal education, adult education Scholarships for girls, merit scholarships and technical education for boys Distance education Girl child education Digital literacy / computer education

Health care and family welfare Pulse polio programme

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Mobile clinicsdoctors' visits General and multispeciality medical camps, cleft lips Reproductive and child health care, supplementary nutrition / mid-day meal projects Safe drinking water, sanitationhousehold toilets, community hospitals HIV / AIDS, cancer, TB awareness and prevention camps Blood donation Responsible parenting

Social causes Widow re-marriage / dowry-less mass marriages Social security (insurance) Culture and sports Women empowerment

Infrastructure development Community centres Schools in villages Health care centres and hospitals Roads Homes for the homeless

Rural electrification Irrigation and water storage structures

Sustainable livelihood Self-help groups (microfinance for women and farmers) Integrated agriculture development Integrated livestock development Watershed management Microenterprise development Skill development / vocational training through Aditya Birla Technology Park for integrated

training programme and VT centres at most of our plants in collaboration with ITIs

Our partners

WHO, Australia India Council, Bill and Melinda Gates Foundation, Habitat for Humanity, CII,

European Union (EU), British Council, City& Guilds (UK), Global Compact Network, International

Rotary Club, NSDC, FICCI, NABARD, NACO, CARE, IGNOU, Aide et Action, SEWA, BAIF,

MYRADA, Basix,CARD, Art of Living Foundation, Smile Foundation, Maya Foundation, Childline

India Foundation, local NGOs, District Development Offices, Central and Stategovernments.

ALSO OF INTEREST

Padma Bhushan conferred on Mrs. Rajashree Birla 100,000 Homes For The Homeless In India By 2015 Corporate Social Responsibility Policy The Role Of Business In Alleviating Poverty Stories Of Hope CSR Awards And Recognition Making A Difference Our Values Heritage Aditya Birla Scholarships Our Team CSR Video The magic mantra for inclusive growth Giving, Loving and Caring

http://www.adityabirla.com/csr/padma-bhushan-conferred-on-mrs.-rajashree-birlahttp://www.adityabirla.com/csr/padma-bhushan-conferred-on-mrs.-rajashree-birlahttp://www.adityabirla.com/csr/homeless-in-indiahttp://www.adityabirla.com/csr/homeless-in-indiahttp://www.adityabirla.com/csr/corporate-social-responsibility-policyhttp://www.adityabirla.com/csr/corporate-social-responsibility-policyhttp://www.adityabirla.com/csr/business-in-alleviating-povertyhttp://www.adityabirla.com/csr/business-in-alleviating-povertyhttp://www.adityabirla.com/csr/stories-of-hopehttp://www.adityabirla.com/csr/stories-of-hopehttp://www.adityabirla.com/csr/csr-awards-and-recognitionhttp://www.adityabirla.com/csr/csr-awards-and-recognitionhttp://adityabirla.com/content/resource/csr_brochure.pdfhttp://adityabirla.com/content/resource/csr_brochure.pdfhttp://www.adityabirla.com/about/vision-and-valueshttp://www.adityabirla.com/about/vision-and-valueshttp://www.adityabirla.com/csr/the-groups-visionary-leaderhttp://www.adityabirla.com/csr/the-groups-visionary-leaderhttp://www.adityabirlascholars.net/index.aspxhttp://www.adityabirlascholars.net/index.aspxhttp://www.adityabirla.com/csr/our-teamhttp://www.adityabirla.com/csr/our-teamhttp://www.youtube.com/watch?v=DxxLuBNhwMUhttp://www.youtube.com/watch?v=DxxLuBNhwMUhttp://www.adityabirla.com/Media/press-reports/the-magic-mantrahttp://www.adityabirla.com/Media/press-reports/the-magic-mantrahttp://www.adityabirla.com/Media/press-reports/the-magic-mantrahttp://www.adityabirla.com/Media/press-reports/the-magic-mantrahttp://www.adityabirla.com/Media/press-reports/the-magic-mantrahttp://www.youtube.com/watch?v=DxxLuBNhwMUhttp://www.adityabirla.com/csr/our-teamhttp://www.adityabirlascholars.net/index.aspxhttp://www.adityabirla.com/csr/the-groups-visionary-leaderhttp://www.adityabirla.com/about/vision-and-valueshttp://adityabirla.com/content/resource/csr_brochure.pdfhttp://www.adityabirla.com/csr/csr-awards-and-recognitionhttp://www.adityabirla.com/csr/stories-of-hopehttp://www.adityabirla.com/csr/business-in-alleviating-povertyhttp://www.adityabirla.com/csr/corporate-social-responsibility-policyhttp://www.adityabirla.com/csr/homeless-in-indiahttp://www.adityabirla.com/csr/padma-bhushan-conferred-on-mrs.-rajashree-birla

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FACTS

The world's largest aluminium rolling companyNo.1 in viscose staple fibre

Biggest producer of primary aluminium in Asia

Among the top 10 cement producers globally

The No.1 producer of carbon black in the worldFourth-largest producer of insulators in the world

Fifth-largest producer of acrylic fibre in the world

Among the best energy efficient fertilizer plants