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KyleHiscock

The “Who’s Who” of the Real Estate Industry to Follow on SocialMedia – Pinterest

The “Who’s Who” of the Real EstateIndustry to Follow on Social Media –

Pinterest

With the evolution of the internet overthe past 5-10 years, real estateindustry professionals have had todrastically change the way theymarket themselves, their products,and their brand. Whether a realestate agent is promoting a newlisting or a mortgage broker ispromoting a new loan product, theseprofessionals must be creative withtheir marketing efforts.

Not only has the consumer becomemore and more dependent on theinternet for information, but theconsumer has also become moreand more visually demanding. So,how does a real estate industryprofessional become more visualwith their marketing efforts? The firsttool and/or website that should bementioned is Pinterest.

If you’re a real estate industryprofessional and you’re not usingPinterest, you’re missing out, bigtime! Pinterest is an incrediblemarketing tool for the real estateindustry! Pinterest has a “board” forany person and certainly the realestate industry is no different. ThePinterest Real Estate Board is justone example of a Pinterest boardthat is an invaluable tool for realestate industry professionals.

Pinterest, if used correctly, should bea top traffic source for any real estate website. By interacting, networking, and “pinning” with other top professionalsis a great start to building a nice following on Pinterest. Just like any social media network, interacting, being

reciprocal, and being social is one of the keys to building relationships and gaining followers.

Since the first installment of “The “Who’s Who” of the Real Estate Industry to Follow on Social Media – Google Plus”was such a hit, with no further ado, I’d like to introduce the second installment. This installment will feature those inthe real estate industry to follow on Pinterest!

With the help of my friend and top selling Coral Springs, FL real estate agent, Lynn Pineda, I’m happy to introduce thesecond installment of “The “Who’s Who” of the Real Estate Industry to Follow on Social Media – Pinterest.” Thisinstallment will feature 25 professionals and/or companies who create and “pin” excellent real estate industry relatedgraphics and information on Pinterest!

Point2 - Real Estate Marketing ToolsBased out of Saskatoon, SK, Point2 has been helping real estate agents for over a decade by providing excellentmarketing tools! Point2 provides quality information for buyers, sellers, and real estate agents alike on their Pinterestpage. With 28 boards and over 1,400 followers, Point2 is an absolute must follow.

Are you ever having a bad day and in need of a good laugh? Point2 has a board titled “Real Estate Humor” that willhave a pin that can brighten almost anyone’s day! Point2 also provided tips in their recent pin for “HalloweenMarketing: Seasonal Decorating Ideas.” In their article they provide good and bad tips for decorating for Halloween!

Point2See On

Waterfront Properties - Jupiter, FL Real Estate Brokerage Firm Specializing in Waterfront PropertyWaterfront Properties and Club Communities (WFPCC) has been serving Jupiter, FL for over 30 years. Waterfront Properties has a board for every community and area you could think of in their coverage area. With over250 boards and almost 4,000 followers on Pinterest, WFPCC can give you an inside look at the beauty that their realestate market has to offer!

WFPCC’s Internet Real Estate Marketing board is an excellent area to find quality pins relating to marketing theoriesand ideas! If someone ever questions the beauty of Florida and their beaches, make sure to refer them to WaterfrontProperties and Club Communities Pinterest page!

Waterfront PropertiesSee On

Veterans United - Mortgage Lender Serving Those Serve“Proud to serve those who serve!” With over 4 million followers across all social media platforms, Veterans United isa well-known Mortgage Brand, world-wide! Veterans United has over 9,600 Pinterest followers to go along with 69boards!

Veterans United creates some excellent graphics that are displayed all over Pinterest! They have boards and pinsthat can be helpful to any buyer, seller, or real estate industry professional who is looking for quality information onreal estate! An example of their excellent graphics is a recent pin for first time home buyers, “4 Simple Ways To StartYour House Hunt.” The graphic and article is easy to understand, straight to the point, and most importantly, easy fora first time home buyer to understand!

Veterans UnitedSee On

The KCM Crew - Real Estate Website Providing Tools & Information for Real Estate Agents Most real estate industry professionals have heard and/or read an article that was done by The KCM Crew. Since2007, The KCM Crew’s goal has been to provide tools and information to real estate professionals to ensure successin any real estate market. With over 350 followers on Pinterest and 10 quality boards, The KCM Crew is a greatcompany to follow!

The KCM Crew’s board “Blog Posts” is a great place to find quality pins and articles! In the recent pin from The KCMCrew, “Don’t Wait! Move Up to the Home You Always Wanted,” the table is a valuable tool toprovide to any potential buyer or seller who is thinking of waiting to purchase a new home. Thetable shows what happens to a mortgage payment as the interest rate increases. It’s clear thatif interest rates increase, a buyers purchasing power, will decrease!

The KCM CrewSee On

The Real Estate Labs - Powering Real Estate Agents SociallyLooking for information on various social media website? Not sure on how to utilize socialmedia for your business? Look no further than The Real Estate Labs Pinterest page! Eventhough many of their boards are geared towards real estate agents, a lot of their informationcan also be used for other real estate industry professions. With over 4,300 followers, 10,000pins, and 51 boards, The Real Estate Labs is a great company to follow on Pinterest!

Still don’t believe that this company is worth a follow? Check out their “Social Real Estate”board which features over 700 pins relating to social media and real estate! Here you will findpins relating to not only Pinterest, but also Google Plus, Twitter, and many other social mediawebsites!

TheRealEstateLabsSee On

Lynn Pineda - Top Selling Coral Springs, FL Real Estate AgentCreative and eye appealing are two words that sum up Lynn’s graphics she creates for hercontent! Not only are her graphics creative, but so are the articles she writes on her blog. With100 Pinterest boards and over 2,400 followers, the pins that Lynn shares should not be missed!

Lynn’s board “Coral Springs Real Estate” is an excellent place to find high-quality pins withhigh-quality content! One of the most important traits that a professional in the real estateindustry needs to have is honesty. In a recent article and pin by Lynn, “20 Cold, Hard, Facts inReal Estate Buying,” she provides 20 tips for buyers, some of which may not want to be heardby a buyer. The graphic is very eye appealing and grabs the attention of anyone reviewing herblog or her Pinterest page.

Lynn PinedaSee On

The Highland Group - Top Selling Frederick, MD Real Estate TeamAnything and everything about Frederick, MD can be found on The Highland Group’s Pinterestpage. Whether you’re looking to purchase a home or looking for information on a localneighborhood, The Highland Group’s got it covered! With over 2,500 pins, 80+ boards, andalmost 1,100 followers, The Highland Group is a great contributor to Pinterest!

Selling a home in Frederick, MD? Check out The Highland Group’s Pinterest board, “Are YouSelling a Home?” Here you fill find lots of great home selling pins. In a recent pin created byThe Highland Group from their “Getting My Home Ready for the Real Estate Market” article,they designed a creative pin and provided some excellent content within the article! TheHighland Group provides some inexpensive and quick fixes to get a home ready for sale.

The Highland GroupSee On

Andrew Fortune - Top Selling Colorado Springs, CO Real Estate AgentCrossing every “T” and dotting every “I” (or being very detailed) is an extremely important thing for a real estate agentto do so. It’s also very important to being a successful “pinner” on Pinterest! Andrew certainly does not lack this as

his graphics are very detailed. With over 1,300 followers and 35 boards, Andrew has a very solid following onPinterest!

Buying a home can be a very confusing process, if not explained to a potential buyer. Andrew’srecent pin from his article “First Time Home Buyer Tips: How to Buy Your First Home” is amega-graphic explaining the process in simplicity! The pin explains the process in 3 simplesteps, starting with finding money to finding a real estate agent to getting the keys! Check itout, you’ll be impressed!

Andrew Fortune - GreatColoradoHomes.comSee On

HouseHunt.com - Providing Home Buyers Qualified Real Estate Agents and InformationHouseHunt.com provides buyers visually appealing and easy to understand infographics. Thetopics covered in their graphics on Pinterest range from “20 Ways to a Healthy Home” tographics on moving with pets. With over 8,500 pins, almost 250 boards, and over 7,800followers on Pinterest, HouseHunt.com is a resource that anyone with interest in the real estateindustry will find useful!

Since Pinterest is all about creating awesome graphics, what better than their pin, “5 Tips forMaking Great Graphics.” With the help of fellow “member” of the “Who’s Who” to follow onPinterest for Real Estate, Andrew Fortune, HouseHunt.com provided an infographic providing aa 5 step process to creating great graphics. The infographic gives great tips such as pickingtwo or three colors, using creative fonts, and selecting a great graphic software!

HouseHunt.comSee On

Bill Gassett - Top Selling Holliston, MA Real Estate AgentPlanning a move to the Metrowest Massachusetts? Or are you just looking for quality realestate articles? Either way, you must check out Bill’s Pinterest profile. Compiled of greatinformation on his local real estate market along with humorous, witty, and clever pins from hisblog articles, you must follow Bill on Pinterest! If you decide to follow Bill, you’ll be joining over6,300 followers who enjoy his 35 high-quality boards.

Bill has an incredible footprint on Pinterest. He is the founder/creator of the “Pinterest RealEstate Group Board” which has almost 4,300 followers! Here you will find quality pins frommany of the professionals highlighted in this “Who’s Who” to follow on Pinterest for Real Estate! Just one example of Bill’s humorous pins he creates for his content is a recent pin from his“How to Sell a House with Tenants” article. Check out Bill’s Pinterest profile today, you will notbe let down!

Bill Gassett - RE/MAX Executive Realty See On

Placester - Creating Easy-To-Use Technology Solutions for the Real Estate IndustryFounded in 2010, Placester is a company whose goal is to create tools to build tools to createvalue for the real estate industry. Seeing as this “Who’s Who” list is focusing on the real estateindustry to follow on Pinterest, Placester is a great addition! Many times companies will saythey are doing one thing but actually doing another, however, Placester is a company thatprovides great value to the real estate industry. They have a very nice following on Pinterestwith over 325 followers and have almost 30 quality boards!

My favorite Placester board is their “Placester’s Marketing Academy Tips.” New professionals are entering the realestate industry, especially real estate agents obtaining their license, on a daily basis. Their board is an excellent areato find quality graphics with great information about online marketing. Their pin from their recent article, “Beginner’s

Guide to Real Estate Social Media Marketing,” is an absolute gem for new agents or even experienced agents whohaven’t adapted to social media.

PlacesterSee On

Kyle Hiscock - Top Selling Webster, NY Real Estate AgentKyle is very active on Pinterest with contributions to many real estate group boards, such as BillGassett’s. The graphics found on Rochester’s Real Estate Blog are thoughtfully created byKyle and pinned across Pinterest! With 35 boards and over 200 followers on Pinterest, Kyleprovides valuable pins to his followers!

Recently created board, “The Real Estate Industry Social Media Experts,” features not only pinsfrom Kyle but also many of these great professionals and companies! Recently pinned on thisboard was a graphic from Kyle’s article, “Real Estate Pricing Mistakes that Seller’s Need toAvoid.” Just like the graphic shows, pricing real estate needs to be spot on in and balanced toreflect the condition, area, and features of a home in order for a home to be sold in a relativelyshort amount of time.

Kyle HiscockSee On

Cribsuite.com - Bringing Social Media & Real Estate TogetherLooking for information on social media statistics? When to post to reach the largest audience? Perhaps some design tips for your home? Cribsuite.com goal is to provide Realtors a chanceto brand their voices while empowering home buyers and sellers. Their Pinterest following isvery strong with almost 35,000 followers, more than 7,000 pins, and over 20 boards filled withquality pins!

Cribsuite.com’s Pinterest page has a very nice diverse mix of boards. From social mediamarketing to everything mortgage to business and social media, there is a board for everyoneon their page. If you’re in the real estate industry or not, Cribsuite.com’s Pinterest page willhave many pins that will be helpful!

cribsuite.comSee On

Gene Mundt - Top Chicago, IL Mortgage Lender/ConsultantWith over 35 years of experience in the Mortgage Industry, Gene Mundt is one of the topChicagoland mortgage consultants. Gene is very active on many social media platforms andPinterest is no exception! Gene has a very strong following on Pinterest with over 80 boards,over 13,500 pins, and almost 2,500 followers!

In addition to many Chicagoland neighborhood boards, Gene also features many boardsrelating to his profession, mortgages. “Gene’s Chicagoland Mortgage Tips” board is anexcellent resource for quality mortgage information. Many buyers ask the question, “What arethe Requirements to Qualify for a Loan?” Gene provides some easy to understand numbers asfar as minimum credit scores, employment information, and down payment requirements.

Gene Mundt, Chicagoland Mortgage LenderSee On

Ferris Property Group - Top Selling Indianapolis, IN Real Estate TeamProviding quality real estate service since 2008, Todd Ferris and his team are all aboutservicing their clients. The Ferris Property Group (FPG) understands the importance ofincorporating Pinterest in their marketing efforts. With a very solid following of over 150followers to go along with almost 40 quality boards, the Ferris Property Group is an up and

coming team to watch on Pinterest!

One area where many real estate industry professionals fall short on Pinterest is by notproviding pins for their own content. More importantly many of these professionals don’t createtheir own content. The “Ferris Property Group Blogs” board is a nice mixture of articles andpins from their blog. In a recent pin from their blog article, “What To Look for During Your FinalWalk-Through,” the FPG provides an awesome checklist for buyers to take on their final walk-through. The final walk-through is a very important part of the real estate transaction andshould not be overlooked and the FPG does a great job explaining what it is and why it’simportant!

Ferris Property GroupSee On

Charlie Allred - Top Selling Phoenix, AZ Real Estate AgentWith over 10 years of experience in the real estate industry, Phoenix, AZ native, Charlie Allredhas owned her own company since 2009! She understands the correlation between beingactive on Pinterest and the success of her business. With over 6,200 pins, over 75 boards, andalmost 1,300 followers, Charlie has something to offer for everyone.

Charlie’s “Arizona Real Estate” board is a great place not only for her local real estate marketreports but also many pins from articles she has wrote for her blog. One of her pins, “MustKnow Tips for Selling Your Luxury Home,” Charlie points out the fact the selling a luxury homeis not the same as selling any other home! She explains in her article the importance of pricingthe home right, the importance of staging, and hiring a real estate agent who has experience inthe luxury home market.

Charlie AllredSee On

Elias Nathaniel - Providing Real Estate Information, News, Tools, & MoreDuring his 22 years career as a real estate agent, Elias won numerous awards. He decided inthe early 2000’s that he wanted to give a crack at changing careers but would stay in theindustry. Elias launched several real estate related websites with great success! Elias is veryactive on Pinterest and has a strong following of 8,300+ followers and almost 20 boards!

Just like the many webpages Elias runs, he has many Pinterest boards that provide qualityinformation. His “Realtors’ Corner” board has many pins from his blog and other quality blogsthat provide some awesome information! A great example of his work is the “The TenCommandments for Real Estate in Social Media” pin. Elias discusses very simple, but alsovery important things that real estate industry professionals need to avoid while utilizing socialmedia. Using correct grammar, good spelling, engaging actively, and not using automatedservices are just a handful of his “Ten Commandments.”

Real Estate - Elias NathanielSee On

Barb Bottitta - Top Selling Lehigh Valley, PA Real Estate AgentHaving served the Lehigh Valley for over 20 years, Barb knows how to sell real estate in hercommunity. Barb is active on many social media networks. Pinterest is certainly no exceptionas she is consistently sharing other professionals pins as well as sprinkling in some quality pinsof her own. Barb boasts 25 quality boards and over 150 followers on Pinterest!

Along with providing excellent information on Do-It-Yourself (DIY) projects, kitchens, and baths,Barb also provides some great pins for buyers and sellers. On her “Home Buying Tips” board,you will find lots of high quality pins linking to some great information for buyers! A pin from her

recent article, “Unconventional Loans Buyers Should Consider,” provides some great loanproducts that are not as popular as a 20% conventional loan.

Barbara BottittaSee On

Inlanta Mortgage – Madison - Top Mortgage Broker Serving WI, IL, MN, & FLPinterest is often overlooked by mortgage lenders, but this is absolutely not the case withInlanta Mortgage – Madison! While serving customers in several states across the UnitedStates, Inlanta Mortgage – Madison still finds a way to be very active on Pinterest. With over50 boards, almost 2,700 pins, and almost 1,000 followers, Inlanta Mortgage – Madison is anabsolute must follow for anyone who has interest in mortgages!

Their boards cover a very large range of loan products, from VA Loans to FHA Loans, it’s likelyto find a pin relating to most mortgage products that are currently available! Many buyersstruggle to understand why a real estate closing generally takes between 45-75, depending onthe type of financing. In a pin from their article, “Understanding the Time Needed to Close aMortgage Loan,” Inlanta Mortgage does an excellent job explaining the average time to closevarious types of loans. This article and pin can be very helpful in managing a buyersexpectations when it comes to the time it takes for a real estate closing.

Inlanta Mortgage - MadisonSee On

Deborah Lamb - Top Selling Naples, FL Real Estate AgentDeb prides herself on the customer service she provides to her clients. Selling real estate forover 10 years in the Naples, FL community, she has built a strong reputation for herself,including the many awards she has won for her excellent customer service! Like many of theseprofessionals, Deb is active on several social media sites and on Pinterest has over 70 boardsto go along with 250+ followers!

Just like WFPCC, Deb does an excellent job giving a visual insight into her Florida communitieswhere she lives, works, and plays. Additionally, you can find some articles and pins from Debon her “Naples Fl Real Estate Blog” board. In a pin from her article, “Title InsuranceCommitment for a Home Purchase Explained,” Deb gives a detailed explanation what the titleinsurance commitment is and how it effects real property.

Deborah Lamb Naples FL RealtorSee On

Xavier De Buck - Top Selling Johannesburg, South Africa Real Estate AgentXavier maybe the only professional on the “Who’s Who” to follow on Pinterest for real estatethat is from “Across the Pond” but that certainly does not mean he isn’t any less the “Pinner”than the other 24 professionals here! Xavier is interested by real estate, technology, and hisJohannesburg community and his Pinterest page proves that. Xavier has a strong following of1,000+ followers to go along with 50+ boards.

Like many of these professionals, Xavier’s boards provide lots of quality real estate informationas well as their respective local communities. Xavier’s “Real Estate Infographic” board is anexcellent place to find high-quality pins. The pins range from “First Time Home Buyer Pitfalls”to “Magic Words to Sell Houses.”

Xavier De BuckSee On

The Corcoran Group - Top Selling Manhattan, NY Real Estate CompanyIf you’re looking for an inside look at New York Cities luxury apartments, you’ve come to the right place. The

Corcoran Group is a large real estate company with six offices in locations such as Manhattan all the way down toSouth Florida! The Corcoran Group has 80 boards, over 8,800 pins, and 5,700+ followerswhich clearly make them a very popular company to follow Pinterest.

So, I know you’re wondering what trendy kitchen designs are popular in the Lower ManhattanLuxury Apartments, right? Not only can you see what the kitchen designs look like but alsobaths, home offices, lofts, and much much more! While following The Corcoran Group, be sureto check out their “Corcoran(Campaign)” board where you will find some very creativemarketing and brand advertising ideas!

The Corcoran GroupSee On

Debbie Gartner – The Flooring Girl - Top Westchester, NY Flooring CompanyDebbie and her company provide second to none, customer service to all of WestchesterCounty, NY and their flooring needs. Debbie’s company has won numerous awards over theyears including the Angie’s List Super Service Award for 4 consecutive years! Debbie brings aunique aspect to Pinterest with her helpful flooring boards and information. She has 75 boards,3,400+ pins, and almost 800 followers!

Whether a home owner or a real estate agent, there are always gray areas when it comes toflooring in a home. Debbie’s “Flooring FAQ’s” board is an excellent resource that providesmany answers to these FAQ’s! Debbie provides her followers great articles and pins from herflooring blog. The pin from Debbie’s article, “What type of flooring will give you the best ROI,”she gives a detailed explanation whether refinishing hardwood floors, installing a hardwoodfloor, or trying something different may yield the greatest return on investment!

Debbie Gartner The Flooring GirlSee On

Keith Hiscock Sold Team - Top Selling Greater Rochester, NY Real Estate TeamIf you have never traveled to Western New York and more specifically the Greater Rochester,NY area, than you must check out The Keith Hiscock Sold Team’s Pinterest page! Thefather/son real estate team has over 30 years combined experience moving people in and outof the Greater Rochester, NY area. With 35 boards, ranging from local community informationto technology for the home, the Keith Hiscock Sold Team has almost 300 Pinterest followers!

The Keith Hiscock Sold Team’s “Real Estate Articles, News, Tips, Tools, & Tricks” board ispacked with quality pins and content! In a recent pin from an article, “8 Tips That Must BeConsidered When Selling a Luxury Home” that is found on their board, there is a funny photo ofa man sitting with a camera over his head. In the article it discusses the need for high qualityphotos and videos, when selling luxury homes! This is just one example of the pins you’ll findon this real estate teams Pinterest page!

Keith Hiscock Sold TeamSee On

HouseLogic - National Association of Realtors® Website Providing Information toHomeownersThe National Association of Realtors® is a well-known organization by real estate industryprofessionals and also the general public. HouseLogic is a free source of information and toolsthat help homeowners make smart and timely decisions about their homes. They provideexcellent information regarding topics such as, home maintenance, insurance, and taxes, just to name a few. Withover 3,600 followers on Pinterest, HouseLogic is a must follow for any homeowner or real estate industry professionalas they are likely to have a pin that will be helpful at one point or another!

Home owners should always ask the question before doing a home improvement, “What will the ROI be?” Mosthome improvement projects increase the value of a home but some can actually decrease! Make sure to check out their “ROI: Spend Wisely” board before doing any home improvementprojects. One excellent pin on this board, “Show Your Energy Bills Who’s Boss,” provides 5quick fixes that can help save hundreds of dollars per year.

HouseLogicSee On

This concludes the Pinterest edition of the “Who’s Who” of the Real Estate Industry toFollow on Social Media. As you can see, the above 25 Pinterest Pro’s of the Real Estateindustry are great contributors and all pin great graphics! Be sure to head over to theirprofiles and follow their boards, I promise, you won’t be disappointed!

Who else would you include in your “Who’s Who” of the Real Estate IndustryProfessionals to follow on Pinterest?

Did you miss the Google Plus edition of the “Who’s Who” of the Real Estate Industry to Followon Social Media? Don’t worry, by clicking the link or the photo below, you can check out 25professionals in the real estate industry who you should be adding to your circles on GooglePlus!

Other “Who’s Who” of the Real Estate Industry to Follow On Social Media

The “Who’s Who” of the Real Estate Industry to Follow on Social Media – Google Plus

The “Who’s Who” of the Real Estate Industry to Follow on SocialMedia – Google Plus

About the authors: The above article “The “Who’s Who” of the Real Estate Industry to Follow on Social Media –Pinterest” was provided by the Keith Hiscock Sold Team (Keith & Kyle Hiscock). With over 30 years combinedexperience, if you’re thinking of selling or buying, we’d love to share our knowledge and expertise.

We service the following Greater Rochester NY areas: Irondequoit, Webster, Penfield, Pittsford, Fairport, Brighton,Greece, Gates, Hilton, Brockport, Mendon, Henrietta, Perinton, Churchville, Scottsville, East Rochester, Rush,Honeoye Falls, Chili, and Victor NY.

Visit our website at www.HiscockHomes.com.