[Share-My-Toys Membership]Marketing Plan

[Jiahui Lu]

Success Metrics

Sell 200 memberships per yearMaintain high customer satisfactionDevelop indirect earnings

Interest on membership monthly payment program

Sales of used, out-of-date equipment

Market Summary

Maximum memberships: 800Current memberships: 218 Current members live in:

Montpelier, ID Soda Springs, ID Fish Haven, ID

Additional Target Locations

Preston, IDLogan, UTAfton, WY

Product Definition

Membership in Share-My-Toys provides the following services: Unlimited use of equipment Free service, maintenance, and replacement

of equipmentMembership lasts for three years

Competition

Retail recreational equipment stores Recreational equipment rental companies

Overcoming Disadvantages

Institute low-interest monthly payment program

Open distribution centers in more cities

Advertising

Local radioLocal TVLocal newspapersAdvertisement mailers

Public Relations

Conduct public ATV and dirt-bike safety courses

Participate in local outdoorsman radio talk shows