Share and discover what is happening right now, anywhere in the world

Presented by MM 3411 Group 8Shen Jingyi 06896660DSin Ka Ki Simon 07013513DChristoph Lohs 09990622xPare Chanoknun S 09991342x

Outline

• Introduction: What is Twitter• Features and Applications: How to Twitter• IT strategies and technology: Behind Twitter• Comparative analysis: Around Twitter• Recommendations: Twitter Tomorrow

History

• Chairman: Jack Dorsey• CEO: Evan Williams• Creative Director: Biz Stone• Founded in March 31, 2006, USA• Employee 74

Funding of 2009 was for $35million from Institutional Venture Partners and Benchmark Capital and others, in total raised over US$57 million. Now, it’s one of the 50 most popular websites worldwide by Alexa’s web traffic analysis

Background

• A social networking and micro-blogging service centered around people answering the question "What’s happening?” (Changed from “What are you doing” in Nov 2009 to emphasized news and information network strategy)

• “A real time news service”• “Fail whale” appears when Twitter

experiences an outage

User Interface

ApplicationsPersonal Use: Tweetie + Echofon + Facebook

Twitter with Text Massaging

Charity Purpose: Dec. 1st, 2009 (RED)™

Search “NOW”!A comparison between Google and Twitter on the topic of H1N1

Click to demonstrate

4 Ways Companies Use Twitter

• Direct– a marketing or public

relations channel– self-serving, self-

promotional tweets

• Indirect– the employees use

Twitter to enhance their own personal reputations

• Internal– share ideas or

communicate about what projects they're working on

• Inbound Signaling– keep track of what's

being said about the company, its product names, or even the industry as a whole.

Commercial Examples

Dell has created a number of Twitter profiles, each meant for different types of deals. (e.g. DellOutlet posts recent refurbished Dell computer offers).

Other Usages• Use in campaigning: @MacPromote• Use in legal proceedings: @buchong• Use in education: @Standford• Use in emergencies @SwineFluNewsUSA• Use in protect and politics: @BARACKOBAMA• Use in public relations: @Dell• Use in reporting dissent: @mranti• Use in space exploration: @NASA• Use in survey opinion: @Apple4u• ……follow me @googlor

The micro-blogging era & GFW

• Speed and access matter.– In traditional Media Era, censors in daily basis – In the blog Era, censors in a half-day basis– Now, it’s the Twitter Era, on a minute-by-minute basis

Twitter Technology

Twitter – Design Changes

• 2006 sketch by developer

• Basic functions

• Keep it simple

Twitter – Design Changes

• 2006 first launch

• Simplified of the first design sketch

• Rudimental design

Twitter – Design Changes

• Last version of design of Twitter

• More functions but still simple

• Closer to the 2006 sketch

Twitter – New Design

Twitter – Ruby on Rails

• Released 2004 current version 2.3.5 released27-11-09

• Framework for web development

• Philosophy:– CoC (Convention over Configuration)– DRY (Don‘t repeat yourself)

Twitter – APIs

• Application Programming Interface provided by Twitter

• Accesable for all Developer

• Allows other programs, applications or websites to communicate with the server

Twitter – Technology Facts

• No free SMS available for most countries anymore

• Twitter uptime 98%

• Since 2007 some security problems

• Collects Personal Information and keeps right to sale it

Contents of Tweets

Demographics and Trends

Most popular among working adults!

SWOT analysis and comparison

Strength

• Simple and free• Real-time• RSS-enabled• API-enabled• Both personal use and business use• Has no advertisement• Strong growth in users from 475000 to

7million from Feb 2008 to Feb 2009 (1382%)

Weakness

• Unsafe• Security problem• Simple and limited functions• Lack revenue for Twitter• Unequal distribution of Tweets, 90% are from

10% of people

Opportunity

• Business potential business could communicate with customers

• Potential future advertising and enterprise subscription-based revenue

• Sale of Personal Information to marketing firms

• Supportive software e.g. Twitbird, Twitterific

Threat

• MySpace and Facebook as main competitors• Facebook has more functions than Twitter,

and is imitating the functions of twitter• The microblogging technology has passed its

peak

Twitter Facebook

Global traffic rank 75 Global traffic rank 5

Only simple texts (limited to 140 characters per update) but rapid responsiveness

Pictures, videos, sounds allowed

Limited functions:Finding people, posting short messages and receiving short replies

Versatile functions:Finding people, instant messaging, photo and movie sharing, E-mail

Simple layout and easy to use Complex layout and relatively difficult to use

No advertisement Advertisement as a source of revenue

Sharing is more public (to followers) Sharing among friends only, “true friend function” included

Recommendations

Recommendations

1. Photo support• Compared with Yahoo Meme• Add value to micro-blogging• More than just black and white

Recommendations

2. Online communities• Compared with Facebook• Create online communities (e.g. by interest, demographic)• Easy to reach and follow Expand size of users

Recommendations

Recommendations

4. SMS Replacement• New way of communication• 1 to 1 → mass message• Video, Photo could be inserted• Lower cost

Recommendations

5. Enterprise subscription, new way to earn revenue• Business could design their own style• Charge based on number of followers• Can link to other sites

Recommendations

6. Cooperate with media player• Micro-news centre• Cooperate with CNN.com, BBC.com

• Real-time text radio services• Convert DJ’s words into sentence• Real time update to Twitter

Thanks for listening !Thanks for listening !