Shanon Weaver Model

Sujit Kumar MohantyAssistant Professor

Department of Journalism & Mass CommunicationCentral University of Orissa

Presentation at:- Indian Institute of Mass Communication, Dhenkanal

Claude Elwood Shannon Warren Weaver

Claude E Shannon, an engineer at Bell Telephone Laboratories & Warren Weaver worked together on an article titled The Mathematical Theory of Communication (1949).

Quickest & most efficient way to get a message from one point to another.

How communication messages could be converted into electric signals most efficiently?

How these signals could be transmitted with minimum error?

Mechanical & Mathematical model.

History & Orientation

Message transmission involves sending information through electronic signals.

Information defined as ‘a measure of one’s freedom of choice when one selects a message’.

Communication broadly defined as ‘all of the procedures by which one mind may affect another’.

Core assumptions

Model

Source (sender) Encoder Message Channel Noise Decoder Receiver Feedback

Elements involved

BERLO’S SMCR