Shannon Kelly group presentation

PrototypingFA 27 Group Presentation

Spring 2017

Antonis, Jennifer, Shannon, Victoria Digital Design

http://www.slideshare.net/JenniferHyeYoonIm/fa27-group-presentation-part-1

The Proposal:

Overthinking, often stemming from fear of failure, creates problems. Prototyping offers a venue to overcome that fear.

Overthinking as a result of fear of failure/rejection

Fear of failure prevents action and creative thought

Overcoming fear

Prototyping as solution


Examples: Gendered MarketingBeer Vs. Fruity Drinks

Clothing

Bringing People together

Consumers fear social ostracization, failing to blend in


https://www.creativereview.co.uk/last-call-gender-stereotypes-drinks-marketing/

https://www.creativereview.co.uk/last-call-gender-stereotypes-drinks-marketing/

Examples: Christmas CardsAnnual overthinking of an “easy”

process

Fear of accidentally offending


https://www.creativereview.co.uk/going-postal/

https://www.creativereview.co.uk/going-postal/

Examples: Imposter SyndromeA constant fear of being a creative fraud

Use advantageously to recognize boundaries and overcome


https://www.creativereview.co.uk/imposter-syndrome-and-dealing-with-it/

How to Overcome Fear of Rejection“Failure should be our teacher, not our undertaker. Failure is delay, not defeat.

It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.”

- Denis Waitley


The Power of Rejection


Jia Jiang: What I Learned from 100 Days of Rejection

“The worst they can say is ‘you didn’t even ask.’ It implies I said ‘no’ to myself before others could reject me.”

http://rejectiontherapy.com/100-days-of-rejection-therapy/

http://youtube.com/v/-vZXgApsPCQ

PrototypesA process accepting of failure

Help with collaboration

Gauge feasibility


https://www.smashingmagazine.com/2010/06/design-better-faster-with-rapid-prototyping/

https://www.smashingmagazine.com/2010/06/design-better-faster-with-rapid-prototyping/

https://designshack.net/articles/graphics/how-why-prototypes-are-mandatory-for-good-design/

Why We Need Prototypes


https://designshack.net/articles/graphics/how-why-prototypes-are-mandatory-for-good-design/

Prototypes Through HistoryFirst Automobile

First Flying Machine

First Computer

https://www.starrapid.com/blog/five-early-prototypes-in-history/


https://www.starrapid.com/blog/five-early-prototypes-in-history

Accidental SuccessMany famous products a result of failed prototypes

Failed Glue=Post-Its

Failed Rubber=Silly Putty

Failed Cleaning Product=Play-Doh!


http://www.businessinsider.com/accidental-inventions-that-changed-the-world-2016-6/#post-it-notes-12


Google Utilizes PrototypesGoogle decided to manufacture its own phone

In the past Google had partners manufacture its phones

“Ara”

Mechanically simpler, but more complex

Swapping modules were successful

Battery is hot swappable

Processor in the frame was successful

http://www.theverge.com/google/2016/5/20/11723508/google-project-ara-modular-phone-photos-io-2016

http://www.theverge.com/google/2016/5/20/11723508/google-project-ara-modular-phone-photos-io-2016

http://youtube.com/v/aWW5mQadZAY

The SolutionCounter overthinking and fear of failure via prototyping

Do what YOU want

Overcome fear

Actions make things a reality


http://wheretheycreate.com/Koening-Johnson

http://wheretheycreate.com/Koening-Johnson

Shannon Kelly group presentation

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Transcript of Shannon Kelly group presentation