Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona...
Transcript of Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona...
![Page 1: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/1.jpg)
EMAIL PLAYBOOK & WORKFLOW
Shannon Crabill
#LitmusLive | shannoncrabill.com/litmuslive
![Page 2: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/2.jpg)
THE PROBLEM#LitmusLive | shannoncrabill.com/litmuslive
![Page 3: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/3.jpg)
“I need to send an invite/newsletter/product/etc. type of email. What are
my options?”
#LitmusLive | shannoncrabill.com/litmuslive
![Page 4: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/4.jpg)
EMAIL PLAYBOOK#LitmusLive | shannoncrabill.com/litmuslive
![Page 5: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/5.jpg)
CASE STUDIES#LitmusLive | shannoncrabill.com/litmuslive
![Page 6: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/6.jpg)
“What other options are there?”
#LitmusLive | shannoncrabill.com/litmuslive
![Page 7: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/7.jpg)
#LitmusLive | shannoncrabill.com/litmuslive
![Page 8: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/8.jpg)
“I’d like to hear stats from outside ofthe company”
#LitmusLive | shannoncrabill.com/litmuslive
![Page 9: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/9.jpg)
Gifs increase click rates by 48% - Emma
#LitmusLive | shannoncrabill.com/litmuslive
![Page 10: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/10.jpg)
"What does this look like on mobile?”
#LitmusLive | shannoncrabill.com/litmuslive
![Page 11: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/11.jpg)
#LitmusLive | shannoncrabill.com/litmuslive
![Page 12: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/12.jpg)
"Which is the better? A or B?"
#LitmusLive | shannoncrabill.com/litmuslive
![Page 13: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/13.jpg)
ACTION ITEMS#LitmusLive | shannoncrabill.com/litmuslive
![Page 14: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/14.jpg)
Map current workflow to identify pain points
#LitmusLive | shannoncrabill.com/litmuslive
![Page 15: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/15.jpg)
Source: goleansixsigma#LitmusLive | shannoncrabill.com/litmuslive
![Page 16: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/16.jpg)
Empathy maps are a valuable tool
#LitmusLive | shannoncrabill.com/litmuslive
![Page 17: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/17.jpg)
Source: UXPin#LitmusLive | shannoncrabill.com/litmuslive
![Page 18: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/18.jpg)
FINALLY#LitmusLive | shannoncrabill.com/litmuslive
![Page 19: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/19.jpg)
This is a living document and that's ok :)
#LitmusLive | shannoncrabill.com/litmuslive
![Page 20: Shannon Crabill EMAIL PLAYBOOK & WORKFLOW · Your Time Capsule Your T me Capsue is a new persona ized play 'st, packed with icon c tracks to take you back in time. Enjoy 2 hours of](https://reader034.fdocuments.in/reader034/viewer/2022042220/5ec62995ae2d043997041461/html5/thumbnails/20.jpg)
THANK YOU!#LitmusLive | shannoncrabill.com/litmuslive