http://wearSHADE.com

Geoff Appelboom, MD PhD Caroline Szpalski, MD PhD

INFINITE AND EVERLASTING SUNLIGHT FAITHFULLY BRIGHTENS OUR

MORNINGS AND RYTHMES OUR LIVES.

Sunlight

Sunlight Is Happiness

IT IS THE MOST EFFICIENT NATURAL ANTI-DEPRESSANT.

0

5

10

15

20

25

30

1982 1989 1993 1997 2001 2005 2009 2013

Scienti!c publications about light therapy

Source: Web of Science

Sunlight Is Good Health

SUNLIGHT INCREASES VITAMIN D, WHICH PLAYS AN MAJOR ROLE IN BONE HEALTH.

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0.5

1

1.5

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3.5

0 10 20 30

UV exposure time

Vitamin D synthesis (%)

Fair complexion Dark complexion

Chen et al., 2007: Factors that in"uence the cutaneous synthesis and dietary sources of vitamin D.

Sunlight Is Also Harmful

EXTENDED EXPOSURE TO ULTRAVIOLET CAUSES SUNBURNS, SKIN AGING, AND SKIN CANCER.

Skin Cancers

Lung Colon

Breast

Dangerous For Children

INFANTS AND CHILDREN ARE EXTRA SENSITIVE TO THE SUN

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1977 1982 1987 1992 1997 2002 2009

Melanoma incidence rate (per million)

Female teenagers Male teenagers

Wong et al, 2019, Incidence of Childhood and Adolescent Melanoma in the United States: 1973–2009

Simplify Sunlight

Our Mission

The Shade Wristband measures in real time the cumulative UV exposure received on the skin

SHADE WRISTBAND

HELPS YOU MAINTAIN A BALANCE: ENCOURAGES EXPOSURE WHEN NEEDED & WARNS YOU WHEN OVEREXPOSED

TIME TO SHADE SUN EXPOSURE ALLOWANCE

PUSHING TO GET SUN

NOT ENOUGH RECOMMENDED RISKY

Time to Shade Simple – Personal - Clinical

Medical

Technology

Playful Fashion

SHADE WRISTBAND

PROVIDES REAL-TIME UV READINGS AND ELIMINATES GUESS WORK

ADAPTS TO YOUR SKIN TYPE, PERSONAL PREFERENCES & LIFESTYLE

SHADE WRISTBAND

SENSOR COMPONENTS SENSOR ENCLOSURE MOBILE APP

DEVELOPMENT PROGRESS

SHADE WRISTBAND

e SHADE team

Emmanuel Dumont, PhD

CHIEF EXECUTIVE OFFICER

Founders

Mansour Ourasanah

INDUSTRIAL DESIGN

Geoff Appelboom, MD PhD

CHIEF MEDICAL OFFICER

Caroline Szpalski, MD PhD

SKIN AND UV SPECIALIST

Uzi de Haan, PhD

FORMER CEO OF PHILIPS IN ISRAEL

Advisors

Sandrine De Laage

FORMER CREATIVE DIRECTOR AT HARRY WINSTON

Deborah Estrin, PhD

PROFESSOR OF COMPUTER SCIENCE AT CORNELL TECH

Avi Fogel, PhD

BOARD MEMBER AT NEW YORK ANGELS

Improve Skin Care Industry

Market Opportunity

We Love Our Children

INCREASED AWARENESS ABOUT THE DANGER OF SKIN CANCER HAS MADE SUNSCREEN A $1.3B INDUSTRY.

Our Skin Matters

THE SKIN CARE INDUSTRY IS AN ESTIMATED $80B/YEAR WORLDWIDE.

Intellectual Property

Trademark

Design

Algorithms Technology

CLINICAL STUDIES AT WEILL-CORNELL

MEDICAL VALIDATION

Landscape

COMPETITOR PERSONALIZATION CUMULATIVE UV EXPOSURE

TARGETS CHILDREN GOOD DESIGN

UVEband NO NO NO NO

June Netatmo YES NO NO YES

Sunsprite YES NO NO NO

SunFriend NO NO YES NO

ALL COMPETITORS ARE EARLY STAGE

A GROWING INTEREST IN UV MONITORING

Novel Data Is Generated

Strategy

Skin Care Industry

Medical Industry

Weather Forecast

Funding And Timeline

Partners

OCTOBER 13

Provisional patent

NOVEMBER

Incorporation

DEC-JANUARY

Beta Prototyping

FEBRUARY-APRIL

- Prototype - App Design - Clinical grants - Marketing video

MAY-JUNE

- Crowdfunding - Marketing - Design iteration - Algorithms

BOOTSTRAPPING

JULY - AUGUST

- Start of clinical studies

@wearSHADE http://wearSHADE.com ga@wearSHADE.COM

ank you