Agenda

History

• Background

• Difference of a

& b

• Components

Plant Features

• 190 bio-active

• ORAC score

Plant Management

• Nitrogen fixing

• Equipment

• Test sites – varieties

• Plant Health

• Pest Control

• Wildlife Retention

• Water Source Dev.

Harvesting

• Methods

• U-pick

• Objectives

Marketing and Sales

• Open Houses

• U-pick & Winery

• Demo’s

• Web/media

Greek mythology claims that Sea Buckthorn was the main food source of the mythical winged horse Pegasus. This legend probably stemmed from the fact that the plant was a major element in the diet of the best racehorses Greece had to offer.

Russian cosmonauts used Sea Buckthorn to protect against radiation and it is widely used to treat frostbite and much more. Finland has derived a very popular alcoholic drink from the berry and the juice is used throughout Europe and Asia.

Beijing Olympics Chinese athletes relied on beverages made from the berries to boost their strength, endurance, and overall health during competition.

Genghis Khan marched his unstoppable armies across Asia, it is said that the warlord had a nutritional trick up his sleeve - Sea buckthorn. Also increasing blood flow – 16 million descendants.

Historical – ours and theirs

First mentioned in the 8th Century in the Tibetan medical classic rGyud Bzi (The Four Books of Pharmacopoeia) attributed to Tang Dynasty (618-907 AD), Sea Buckthorn contains an astonishing array of nutrients in its fruit, seed, leaves and even bark.

References to medicinal use of Sea Buckthorn were also found in the texts of Ancient Greek scholars Theophrastus and Dioskorid.

The oil is a valuable ingredient in topical applications as well as nutraceutical formulations. It has long been used to promote the healing of burns and is an ingredient in several commercial cosmetic products. 

Challenge #1: None of these are Sea BuckthornDifference between Sea Buckthorn and common Buckthorn

Source: Ontario Invading Species Site plus New York Cornell University

Common Buckthorn – Rhamnus cathartica

Sea Buckthorn – Hippophae Rhamnoides L.

Shaji (Chinese), Duindoorn (Dutch), Sanddorn (German), Olivello Spinoso (Italian), Oblipicha (Russian), Tyrni (Finnish), Espino de Mar, Espino Amarillo (Spanish), Havtorn (Swedish and Danish).

Growers or sellers: Selling plants without education (careful not to waste $$) Selling males as females (show-to-grow and support)

Reclamation Plan: Detailed agreement Costly and no known results to follow

Task #2:Control Measures

Suckers: 25 foot mow zone - Shade buffers

Birds:6 mile test revealed no spread – may be too thorny or tart

Research, charting & pests

Task #3:Soil Management

Drought Resistant

Fertilizer

Manure/Compost

Cover Crops

Water Source Dev.

Task #4: Plant Health

Test sites and varieties

Organic weed controls

Mulches

Wildlife Retention

Task #5:Harvesting Methods

Harvesters: select prune – freeze – track - thrash - air clean - track – bag – track – process - track

U-pick – ½ & ½

Tea leaves

Production cost:

Infrastructure

Freezers

Labour

Operating costs

Unknown processes

Sales and MarketingTea - $XX/kg

• Staffing• Bagging• Thorn risk• Drying equp.• Certification• Education

Whole frozen fruit - $12/lb

• Harvesting• Staffing• Distribution• Freezer

capacity• $$ of

equipment• Safety• Security

Juice – $15/500ml

•Sal. & equip. • Specialized cold screw press extraction•Fruit supp. •Bottles/caps•Labelling•Processing •Marketable

Various restaurants carry our wine/berries - ex:

Crowne Plaza - FrederictonCalactus - MonctonAle House – St. John

• Costs• Time challenges• Multimedia • Distribution challenges• Business plan financials – moving targets• Education – 5 sec. blurb

Snow shoe or rubber boot trails

Pick a lb./leave a lb.

Christmas

Tenters - Picked 34 lb / wine & laughs

Sit-n-pick by the cozy fireOpen House Demos

Charities, Demos, Special Events

Christmas Open House

NB Flavours

Carma ’16Free wine

Product development (Interpretative Center, Marketing, Web, Translation)

Wine/distilling - Berry products – Eco-tourism – Propagation – Research

Plant sales and education

Industry Acceptance in Products

Up Scaled Marketing

Marketing

2014

2013

2012

2010

2009

2008

2011

2017

2016

2015

TIMELINE PROJECT PLANNING10 Year – working document

2008 • Research began

2009•Impact considerations

2010 • Financial review

2011•Planning & Land Prep

2012•Organic certification

2015•Substantial harvest

2012/13 • Review Business plan

2013 • Develop first products

2017

• Improve Infrasturcture &

product development.

2016 • marketing profile

Products Plant Varities

Wine trialsWeb & demos

Establish organic orchard health

Agri-venture review

EIA Approval

• Test processor/freezer2014

•Build propagation area 2012

2015 • Intrepretative center Eco-tourism & Education

Winery Distilling Culinary,

Pharmaceutical

Wine

Berries

Juice Soap Lip Balm

PowderSerum

Questions?

www.bigskyseabuckthorn.comPhoto credits: SBT images