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Sex Cult to C-Suite

What bad organizations can teach us about building great ones.Bob Gower / @bobgower

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How did I fall for this sh*t?

@BOBGOWER /

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Conformity is common.

@BOBGOWER

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Conformity is human.

@BOBGOWER

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1. Offer something attractive2. Socialize to group behavior and language 3. Isolate and reinforce group behavior and

language 4. Until leaving becomes unthinkable

How cults use our urge to conform

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We need groups.

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We are hyper-social.

Huyn Cong (Nick) Ut, 1972

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Groups are our superpower.

@BOBGOWER

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BAD COMPANY

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We value groups more than individuals.

@BOBGOWER

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Groups of ordinary people can do very bad things.

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Groups can thrive while individuals fail.

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GOOD COMPANY

@BOBGOWER /

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If we want to build a better world, we need to build better organizations.

@BOBGOWER

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… build better people. … take better collective action. … are able to course correct.

Good organizations …

@BOBGOWER /

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Prioritize community and culture.

@BOBGOWER

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THANK YOU!@bobgower

@BOBGOWER /