Sewea case study 2011 final

2. What is SEWEA 3. SEWEA ISSUE

Currently there are no wind farms in Serbia because of legislation that does not support investment in renewable energy.

Ministry of mining and energy has made a new Energy Law draft, which does not contain the necessary provisions to permit the construction of wind farms and the implementation of other significant investments in renewable energy sources in Serbia.

SEWEA argues that the new Energy Law, expected to be passed in 2011, should provide clear rules and clear support to investors in renewable energy.

However, it was necessary to point out some serious gaps in the current new Energy Law draft with regard to renewable energy.

MC2 was engaged by SEWEA to help in promoting necessary changes in Serbian legislation and to raise awareness on this issue.

4. Communication Tools Direct Communication SpokespersonPress conference Conferences Print material Web 5. Direct Communication

MC2 organized series of meetings with most of the target audiences

6. Spokesperson

MC2 provided counselling and education for Maja Turkovic, SEWEA spokesperson in public and media appearances, interviews, giving statements on ongoing topics.

MC2 also arranged all media appearances (TV, radio, print, web).

7. PRESS CONFERENCE Introducing SEWEA to wide public February 8 th2011 Media Center Belgrade 8. SEWEA Press Conference

Main goal was to present SEWEA to wide public and promoteSEWEAs participation in the public debate on the Draft on Energy Law and proposed amendments.

Press Conference was held at Media center Belgrade on February 8 th , 2011.

Conference participants:

Maja Turkovic, SEWEA

Veljko Jankovic, SEWEA

Ivan Milosevic, MC2

9. Picture from the conference beginning 10. SEWEA representatives Veljko Jankovic and Maja Turkovic 11. Press invitation, Press release 12. Media present at the Conference

Representatives of listed media were present at the Press Conference in Media Center Belgrade:

Print media:

Veernje novosti

2.Electronic media:

PG Mreza

3. Agencies:

Tanjug

13. Media present at the conference

4. Web

Ekonnews

Biznis on line

Poslovi

5. Radio

Bugarski radio

Medjunarodni radio Srbije

14. PRESS CONFERENCE PRESS CLIPPING 15. Pravda 8.02.2011. Privredni pregled 9.02.2011. 16. Pravda 9.02.2011. Politika 9.02.2011. 17. Kurir 9.02.2011. 24 sata, 9.02.2011. 18. Veernje novosti 10.02.2011. Pravda, 11.02.2011. 19. Magyar Sz, 15.03.2011. 20. PRESS CONFERENCE VIDEO CLIPPING 21. B92, News at 16h , 8.02.2011. RTS News 2, 9.02.2011. 22. Tv Kopernikus, 11.02.2011 STB Morning Show, 17.02.2011 23. Fonet Agency, 8.02.2011. Infobiro, 8.02.2011. 24. PRESS CONFERENCE WEB CLIPPING 25. www.emg.rs,8.02.2011. www.glassrbije.org , 8.02.2011. 26. www.kurir-info.rs , 8.02.2011. www.blic.rs , 8.02.2011. 27. www.rtv.rs,8.02.2011. www.b92.net/biz , 8.02.2011. 28. www.beta.rs/selenasrbija, 8.02.2011. www.balkanmagazin.net , 9.02.2011. 29. www.biznisnovine.com , 11.02.2011. www.energyobserver.com , 9.02.2011. 30. www.balkanmagazin.net , 9.02.2011. 31. CONFERENCES Kopaonik Business Forum Energy 2011, Zlatibor Conference CEPOR Conference at Faculty of Political Sciences NALED Round table 32. Kopaonik Business Forum 2011 1-3 of March 2011. 33. Introduction

Kopaonik Business Forum gathered more than 500 participants, both from Serbia and abroad, and more than 70 panelists took part this year.

This years topic was Sustainable reforms for sustainable development.

The Business Forum gathered some of the most important decision-makers and public figures in the country such as Serbian Prime Minister Mirko Cvetkovi, Governor of the National Bank of Serbia Dejan oki, Deputy Prime Minister and Minister of Science and Technology Boidar eli, Bogdan Lissovolik, Chief of the International Monetary Fund in Belgrade, American, German and Swiss ambassadors, the most important businessmen and foreign investors

Since the Kopaonik Business Forum is the most important event of its kind in Serbia, MC2 Public Affairs decided to be one of the sponsors of this event.

34. Kopaonik Business Forum 2011 1-3 of March 2011. 35. SEWEA at the Kopaonik Business Forum 2011 36. SEWEA at The Forum

SEWEA was the important part of this years Forum.

SEWEA representatives were some of the central figures of the second day at the Forum

On the second day the Investments in the wind energy panel was held, and the representatives of SEWEA took part in it. Besides them, panelists were also the First Deputy Prime Minister Advisor Dragutin Matanovi, General Electric Regional Director Neven Pecoti and Head of Legal and Regulatory Affairs at the European Association for Wind Energy Jacopo Moccia.

37. SEWEA at The Forum 38. SEWEA at The Forum 39. SEWEA at The Forum 40. SEWEA at The Forum 41. SEWEA at The Forum 42. Media Presence 43. SEWEA at The Kopaonik Business Forum 2011 Media Clipping 44. SEWEA Mark Crandall LIVE at B92 4 pm Central Newscast 45. SEWEA B92 info Special Show 46. SEWEA Press Clipping 47. SEWEA Press Clipping 48. SEWEA Press Clipping 49. SEWEA Web Clipping 50. SEWEA.rs and SEWEA Twitterduring The Forum 51. ENERGY 2011 CONFERENCE 23-26.03.2011. 52. SEWEA at Energy 2011 Conference

Energy 2011 Conference was held at Zlatibor mountain. Organizer of the Energy 2011 Conference was Association of Energy Sector Specialists

Maja Turkovic, representative of SEWEA held a presentation about Investments in the Wind Energy in Serbia.

53. Energy 2011 Conference 54. UNIVERSITY AND SUSTAINABLE DEVELOPMENT CONFERENCECenter for Environmental Policy and Sustainable DevelopmentFaculty of Political Science April 21 st2011 55. SEWEA at CEPOR Conference

CEPOR Conference was held on April 21 st2011 at Faculty of Political Science, Belgrade University.

Participants were among others: Vukasin Pavlovic:Dean of Faculty, Bozidar Djelic, Serbian Deputy Prime Minister, Oliver Dulic, Minister of Environment, Mining and Spatial Planning , Zarko Obradovic, Minister of Education and Science, Branko Kovacevic, Rector of the University of Belgrade

Maja Turkovic, representative of SEWEA held a presentation about Investments in the Wind Energy in Serbia.

56. CEPOR Conference 57. NALED ROUND TABLE Renewable energy in new legislation in Serbia May 5 th2011 58. NALED and SEWEA

NALED organized roundtable on renewable energy sources Renewable energy in new legislation in Serbia

Participants were addressed by Mr. Toplica SPASOJEVIC, Vice-president of NALED managing Board, Mr. Oliver DULIC, Minister of Environment, Mining and Spatial Planning, Petar SKUNDRIC, Advisor to the Prime Minister, Goran JESIC, Mayor of Indjija, Slavko BRANKOVIC, Mayor of Kovin and Mark Crandall, one of the SEWEA founders.

This event represents the beginning of cooperation between two organizations that work on encouraging investments in Serbia, Serbian Wind Energy Association and National Alliance for Local Economic Development.

Event was terminated with Cooperation Agreement Signing Ceremony between these two organizations

59. NALED Round table 60. EDUCATIONAL TRIP FOR JOURNALISTS Vienna 1-3. April 2011 61. Educational Trip to Vienna forMedia Representatives

MC2 organized an educational trip to Vienna for a number of media journalists. Purpose of this trip was to get journalists more acquainted with the potential of wind energy and the positive sides of obtaining electricity this way.

16 Journalists from all relevant media visited two major wind parks (Bruck and Berg) located near Vienna.

Journalist met representatives of Vestas, one of the biggestproducer of wind turbines in Europe in order to learn aboutthe effects and potentials of wind energy usage in Austria.

62. Educational Trip to Vienna forMedia Representatives

3 national TV networks (1 public service)

4 national newspapers

2 national independent news agencies

The most influential TV production

1 influential web site

16 media representatives

63. Vienna Trip Agenda (2 days visit) 64. Trip to Vienna

Visiting the Vestas offices and presentation about the effects and potentials of wind energy usage in Austria. Key fiugures about Vestas and wind energy in Austria. Presents for media representatives. The hosts were Sales Director Karl Neinz Fatrdla, Sales Manager Stefan Ilies-Maior and Commercial Bid Manager Gabriela Surkic

65. Trip to Vienna

Bruck/LeithaWind Park visit. Tour around the wind farm with the local guide. Getting to know more about the wind energy in practice and about touristic potentials of the windmills. Climbing the windmill. Statements from Maja Turkovic and Maja , represesentatives of SEWEA

66. Trip to Vienna 67. Trip to Vienna

BergWind Park Visit. The hosts were Managing Director Ronald Lausch, Sales Director Karl Neinz Fatrdla, Sales Manager Stefan Ilies-Maior and Commercial Bid Manager Gabriela Surkic. Mr. Lausch and Mr. Fatrdla gave statements to the media, so did Maja Turkovic.

68. Trip to Vienna

For the first time, journalists and cameramen were allowed to climb the windmill in Berg.

69. EDUCATIONAL TRIP TO VIENNA MEDIA COVERAGE 70. RTV Pink,4.04 Nacionalni dnevnik 71. RTV Pink, Dobro jutro,9.04.2011. 72. RTS Central News 2, 10.04.2011. 73. RTS, Evronet, 13.04.2011 74. Prva TV News, 14.04.2011. 75. B92 Buelar, 9.04.2011. 76. Beta News Agency, 1.04.2011. 77. Politika, 2.04.2011. 78. Kurir, 3.04.2011. 79. Kurir, 5.04.2011. 80. Privredni pregled, 5.04.2011. 81. 24 sata, 5.04.2011. 82. Politika, 6.04.2011. 83. Press, 19.04.2011. 84. B92.net/biz , 1.04.2011. 85. EMG Portal, 1.04.2011. 86. www.rtv.rs , 4.04.2011. 87. B92.net/biz, 6.04.2011. 88. SEEbiz, 4.04.2011. 89. Kovin Ekspres,5,04.2011. 90. Economy.rs, 6.04.2011. 91. PRINT MATERIAL SEWEA BROCHURE SEWEA FACTSHEET SEWEA FLYER SEWEA FOLDER SEWEA STAND SEWEA ROLL UP 92. Promo Material - Print Production:

SEWEA Brochure

93. Promo Material - Print Production:

SEWEA Brochure

SEWEA Factsheet

SEWEA Folder

SEWEA Flyer

SEWEA Stand

SEWEA Roll-Up

103. WEB CAMPAIGN SEWEA WEB SITE FACEBOOK TWITTER YOUTUBE 104. SEWEA Web site 105. SEWEA Twitter Chanel 106. SEWEA Facebook Page 107. SEWEA YOUTUBE CHANELL 108. Summary

Since the beginning of February almost every relevant media reported about SEWEA activities

The media clipping includes over 50 articles/TV packages/reports

SEWEA was mentioned in at least:

8 newspapers

4 national TV stations

9 web portals

2 news agencies

SEWEA actions were noticed by all KOL and changes in the Serbian legislation are about to happened thanks to MC2engagement.

Sewea case study 2011 final

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