Case Study Final Draft

YELLOW

GRAPHX

Kalinga

Bleeding Cowboys Romance Fatal Sarif

Body Copy 10pt.

Headline Graphics

Sample Images

Sample Colors

Sample Textures

Sub Headline Type 36pt.

Headline Type 60pt.

I want my page to be professional but still be true to who I am. My street art style and urban feel. I want it to be clean and easy to use. but not boring or disinteresting. I like the darker feel but I want to shy away from blacks or other bold and loud colors, with out making it sterile.

Concept Statement

360 px41

3.5

px60

px

900 px

52.5

px

30px7.5px

360 px166 px

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Talking aboutSWISS

Thursday, June 247:00 pmHenry Art GalleryUniversity of Washington15th Ave NE & 41st StSeattle, WA 98195

Wolfgang Weingart, one of the world’s leading figures in the area of graphic design, will visit the University of Washington and give a free public lecture about “Swiss Style”.

Weingart has taught typography at the Basel School of Design in Switzerland since 1968. He has lectured and taught extensively in Europe, North and South America, Asia,Australia and New Zealand. His experimental work in typography has influenced the course of design history in the latter decades of the 20th century.

Weingart’s visit is sponsored by the AIGA Seattle Chapter and by the University of Washington School of Art. For more information, visit www.henryart.org/TalkingAboutSwiss

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A new graphic design style emerged in Switzerland in the 1950s that would become the predominant graphic style in the world. Images and sans serif typefaces were organized by geometrical grids, and became the classic emblems of graphic design. How “the Swiss Style” design remains an indispensable part of today’s graphic language, Mr. Weingart will talk more about it.

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Galleries

Identification and Logos

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Chance Pleasant

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Galleries

Print

Talking aboutSWISS

Thursday, June 247:00 pmHenry Art GalleryUniversity of Washington15th Ave NE & 41st StSeattle, WA 98195

Wolfgang Weingart, one of the world’s leading figures in the area of graphic design, will visit the University of Washington and give a free public lecture about “Swiss Style”.

Weingart has taught typography at the Basel School of Design in Switzerland since 1968. He has lectured and taught extensively in Europe, North and South America, Asia,Australia and New Zealand. His experimental work in typography has influenced the course of design history in the latter decades of the 20th century.

Weingart’s visit is sponsored by the AIGA Seattle Chapter and by the University of Washington School of Art. For more information, visit www.henryart.org/TalkingAboutSwiss

Abo

ut W

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Wei

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A new graphic design style emerged in Switzerland in the 1950s that would become the predominant graphic style in the world. Images and sans serif typefaces were organized by geometrical grids, and became the classic emblems of graphic design. How “the Swiss Style” design remains an indispensable part of today’s graphic language, Mr. Weingart will talk more about it.

The critically charged art of Shepard Fairey

In 1988, Shepard Fairey graduated from Idyllwild Arts Academy, then in 1989 he created the “André the Giant Has a Posse” sticker campaign, while attending the Rhode Is-land School of Design (RISD).

In 1990 he wrote a manifesto, and since posted it on his website, he links his work with Heidegger’s concept of phe-

nomenology. His “Obey” Campaign draws from the John Carpenter movie “They Live” which starred pro wrestler Roddy Piper, taking a number of its slogans, including the “Obey” slogan, as well as the “This is Your God” slogan. Fairey has also spun off the OBEY clothing line from the original sticker campaign. He also uses the slogan “The Medium is the Message” borrowed from Marshall McLuhan. Shepard Fairey has also stated in an interview that his work is inspired by other street artists.

“André the Giant Has a Posse” sticker campaign later evolved into the “Obey Giant” campaign, which has grown via an international network of collaborators replicating Fairey’s original designs. As with most street artists, the Obey Giant was intended to inspire curiosity and cause the masses to question their relationship with their surround-ings. The Obey Giant website says: “The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker.”

1992, Fairey graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Illustra-tion. After graduation, he founded a small printing business in Providence, Rhode Island, called Al-ternate Graphics, specializing in t-shirt and sticker silkscreens, which afforded Fairey the ability to continue pursuing his own artwork. While residing in Providence in 1994, Fairey met American film-

maker Helen Stickler, who had also attended RISD and graduated with a film degree. The following spring, Stickler completed a short documentary film about Shepard and his work, titled “Andre the Giant has a Posse”. The film premiered in the 1995 New York Underground Film Festival, and went on to play at the 1997 Sundance Film Fes-tival. It has been seen in more than 70 festivals and museums internationally.

In 2008 Fairey created a series of posters sup-porting Barack Obama’s candidacy for President of the United States, including the iconic “HOPE” portrait.Fairey distributed 300,000 stickers and 500,000 posters during the campaign, funding his grassroots electioneering through poster and fine art sales. “I just put all that money back into mak-ing more stuff, so I didn’t keep any of the Obama money,” said Fairey in December 2008.

In February 2008, Fairey received a letter of thanks from Obama for his contribution to the campaign. The letter stated: “I would like to thank you for using your talent in support of my campaign. The political messages involved in your work have encour-aged Americans to believe they can change the status-quo. Your images have a profound effect on people, whether seen in a gallery or on a stop sign. I am privileged to be a part of your art-work and proud to have your support.” – Barack Obama, February 22, 2008

2I c o n i c o r I r o n i c

WhoShepardFairey?is

A brief history on just who Shepard Fairey really is.

ICONICIRONIC

The critically charged art of Shepard Fairey

In 1988, Shepard Fairey graduated from Idyllwild Arts Academy, then in 1989 he created the “André the Giant Has a Posse” sticker campaign, while attending the Rhode Is-land School of Design (RISD).

In 1990 he wrote a manifesto, and since posted it on his website, he links his work with Heidegger’s concept of phe-

nomenology. His “Obey” Campaign draws from the John Carpenter movie “They Live” which starred pro wrestler Roddy Piper, taking a number of its slogans, including the “Obey” slogan, as well as the “This is Your God” slogan. Fairey has also spun off the OBEY clothing line from the original sticker campaign. He also uses the slogan “The Medium is the Message” borrowed from Marshall McLuhan. Shepard Fairey has also stated in an interview that his work is inspired by other street artists.

“André the Giant Has a Posse” sticker campaign later evolved into the “Obey Giant” campaign, which has grown via an international network of collaborators replicating Fairey’s original designs. As with most street artists, the Obey Giant was intended to inspire curiosity and cause the masses to question their relationship with their surround-ings. The Obey Giant website says: “The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker.”

1992, Fairey graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Illustra-tion. After graduation, he founded a small printing business in Providence, Rhode Island, called Al-ternate Graphics, specializing in t-shirt and sticker silkscreens, which afforded Fairey the ability to continue pursuing his own artwork. While residing in Providence in 1994, Fairey met American film-

maker Helen Stickler, who had also attended RISD and graduated with a film degree. The following spring, Stickler completed a short documentary film about Shepard and his work, titled “Andre the Giant has a Posse”. The film premiered in the 1995 New York Underground Film Festival, and went on to play at the 1997 Sundance Film Fes-tival. It has been seen in more than 70 festivals and museums internationally.

In 2008 Fairey created a series of posters sup-porting Barack Obama’s candidacy for President of the United States, including the iconic “HOPE” portrait.Fairey distributed 300,000 stickers and 500,000 posters during the campaign, funding his grassroots electioneering through poster and fine art sales. “I just put all that money back into mak-ing more stuff, so I didn’t keep any of the Obama money,” said Fairey in December 2008.

In February 2008, Fairey received a letter of thanks from Obama for his contribution to the campaign. The letter stated: “I would like to thank you for using your talent in support of my campaign. The political messages involved in your work have encour-aged Americans to believe they can change the status-quo. Your images have a profound effect on people, whether seen in a gallery or on a stop sign. I am privileged to be a part of your art-work and proud to have your support.” – Barack Obama, February 22, 2008

2I c o n i c o r I r o n i c

WhoShepardFairey?is

A brief history on just who Shepard Fairey really is.

ICONICIRONIC

YMCA of Snohomish CountyMill Creek Family Branch13723 Puget Park DriveEverett, WA 98208

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Visit the Mill Creek Family YMCA, our staff will be more then happy to take you on a tour and tell you about the programs and activities available for you and your family. As a YMCA member, you have priority to a wide variety of programs and classes that build a healthy spirit, mind and body.

YMCA membership and programs are open to everyone. To the extent possible, finanial assistance is made available to those in need, thanks to the generosity of our doners and funding partners.

Every day our impact is felt when an individual makes a healthy choice, when a mentor inspires a child, and when a community comes together for the common good.

The Y has several opportunities for you to give back and provide support to your neighbors, because thats why we are here.

Please concider volunteering for a program or activity. You can also make a monthly donation to our Invest In Youth campaign through an easy, automatic bank or credit card draft. Invest In Youth provides scholarships for youth and families in our community. Ask one of our many staff how else you can help.

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Chance Pleasant Electronic Print ProductionMonday at 5:45 w/ Jim Li


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I want my page to be professional but still be true to who I am. My street art style and urban feel. I want it to be clean and easy to use. but not boring or disinteresting. I like the darker feel but I want to shy away from blacks or other bold and loud colors, with out making it sterile.

Concept Statement

Case Study Final Draft

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