Sevenval Device Trends Datapool July 2009 Basic

Device Trends

Basic Monthly EditionJuly/2009

Sevenval Data Pool

http://www.sevenval.de

Sevenval GmbHBahnhofsvorplatz 1 Phone: +49 221 65007 050667 Cologne, Germany Fax: +49 221 65007 65http://www.sevenval.com Email: [email protected]

Copyright © 1999 - 2009 Sevenval GmbH

http://www.sevenval.de

Revision July/2009, 08-02-2009 Basic Monthly Edition | 2

Table of Contents1. Goal of this report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22. Overall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33. Countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54. Internet Service Provider . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65. Groups .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76. Device Manufacturers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87. Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98. Display Sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109. Mobile Networks .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1110. Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1211. Mobile Web .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1312. Client Side .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1913. Multimedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2314. About . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

1 Goal of this reportThis is a new report with mobile market level data derived from mobile data collected by Sevenval. We hope thatthis data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuablefor site publishers, advertisers and content and/or application developers.

Sevenval stores and analyzes the data from every request from any mobile network that is collaborating with theSevenval Device Trends Project. It uses them to optimize mobile services. We share some of this data with the mobilecommunity. With Sevenval's Device Trends we want to provide the attached network communities with relevantusage information.


2 OverallHow many page impressions are mobile ?

mobile (78.88 %)

desktop (11.74 %)

bot (8.63 %)

Other (0.75 %)

Figure 1. PI Types

59 066 085 Page Impressions in the participating projects watched in the period from 2009-07-01 to 2009-07-31. Onlymobile Page Impressions are subject of the following analysis.


Page Impressions

What are the days with the most intense mobile usage?

GB

DE

Misc

FR

AT

CH

Time

- % of Total PIs

07- 06 07- 10 07- 14 07- 19 07- 23 07- 27 07- 310

1

2

3

4

Figure 2. Load Peaks/day

What are the times with the most intense mobile internet usage?

GB

DE

Misc

FR

AT

CH

Time

- % of Total PIs

04 07 10 14 17 20 230

2.5

5

7.5

Figure 3. Load Peaks/GMT hour


3 CountriesWhat are the countries most users are coming from?

DE (68.82 %)

AT (10.67 %)

GB (5.66 %)

CH (4.74 %)

FR (1.7 %)

US (1.47 %)

Misc (6.94 %)

Country Jul/2009 Jun/2009 May/2009 Trend

1. Germany (DE) 68.82 70.00 71.97

2. Austria (AT) 10.67 11.41 10.03

3. United Kingdom (GB) 5.66 4.79 4.71

4. Switzerland (CH) 4.74 4.79 4.22

5. France (FR) 1.70 1.39 1.36

6. United States (US) 1.47 1.28 1.27

7. Norway (NO) 0.97 0.92 0.95

8. Netherlands (NL) 0.73 0.60 0.59

9. Spain (ES) 0.43 0.35 0.33

10. Canada (CA) 0.37 0.23 0.20

Total 95.56 95.76 95.63

Table 1. Overall Distributed Top 10 Countries


4 Internet Service ProviderWhich Internet Service Providers are used for access?

E- Plus Mobilfunk GmbH (7.02 %)

o2 (Germany) GmbH & Co. OHG (7.35 %)

Vodafone D2 GmbH (9.81 %)

Deutsche Telekom AG (9.93 %)

T- Mobile Deutschland GmbH (22.73 %)

Research In Motion UK Limited (3.56 %)

Hutchison 3G Austria GmbH (3.42 %)

Arcor AG (2.6 %)

Mobilkom Austria AG (2.46 %)

T- Mobile Austria GmbH (2.09%)

Unisource Business Networks(Schweiz) AG (1.6 %)

Alice DSL (1.36 %)

Misc (26.07 %)

Service Provider Jul/2009 Jun/2009 May/2009 Trend

1. T-Mobile Deutschland GmbH 22.73 21.95 23.44

2. Deutsche Telekom AG 9.93 9.95 10.36

3. Vodafone D2 GmbH 9.81 9.99 9.98

4. o2 (Germany) GmbH & Co. OHG 7.35 7.18 7.51

5. E-Plus Mobilfunk GmbH 7.02 7.37 7.45

6. Research In Motion UK Limited 3.56 3.61 3.60

7. Hutchison 3G Austria GmbH 3.42 3.63 3.24

8. Arcor AG 2.60 2.76 2.59

9. Mobilkom Austria AG 2.46 2.74 2.32

10. T-Mobile Austria GmbH 2.09 2.22 2.00

Total 70.97 71.4 72.49

Table 2. Top 10 Internet Service Provider


5 GroupsIn which groups are impressions assigned?

Portals (64.88 %)

News & Media (17.39 %)

Search & Information (9.3 %)

Community (7.51 %)

Misc (0.93 %)

Groups Jul/2009 Jun/2009 May/2009 Trend

1. Portals 64.88 62.41 64.83

2. News & Media 17.39 18.63 16.93

3. Search & Information 9.30 9.68 9.46

4. Community 7.51 8.42 7.93

5. Finance 0.93 0.86 0.84

Total 100 100 99.99

Table 3. Impression Groups


6 Device ManufacturersWhich are the preferred device manufacturers?

Nokia (26.22 %)

Apple (32.78 %)

Sony Ericsson (12.07 %)

Research In Motion (9.8 %)

HTC (7.18 %)

Samsung (5.59 %)

LG (1.91 %)

Misc (4.45 %)

Manufacturer Jul/2009 Jun/2009 May/2009 Trend

1. Apple 32.78 31.02 28.83

2. Nokia 26.22 26.67 27.87

3. Sony Ericsson 12.07 13.35 13.59

4. Research In Motion 9.80 9.56 9.52

5. HTC 7.18 7.87 7.91

6. Samsung 5.59 5.69 5.82

7. LG 1.91 1.96 1.86

8. Microsoft 0.96 1.03 1.16

9. Google 0.77 0.01 0.01

10. IXI 0.68 0.71 0.72

Total 97.96 97.87 97.29

Table 4. Shares of Top 10 Device Manufacturers


7 DevicesWhich are the most favored devices?

- % of Total PIs

Apple -iPhone

Apple -iPod Touch

Nokia -N95

Nokia -E71

Nokia -5800

XpressMusic

Research InMotion -

BlackBerry9000

Research InMotion -

BlackBerry8310

Nokia -E51

Samsung -SGH- F480

Nokia -6300

0

10

20

30 27.95

4.833.82 3.35 3.14 2.8

1.86 1.62 1.56 1.42

Handset Models Jul/2009 Jun/2009 May/2009 Trend

1. Apple - iPhone 27.95 26.22 24.05

2. Apple - iPod Touch 4.83 4.79 4.78

3. Nokia - N95 3.82 4.19 4.77

4. Nokia - E71 3.35 3.34 3.27

5. Nokia - 5800 XpressMusic 3.14 2.79 2.33

6. Research In Motion - BlackBerry 9000 2.80 2.62 2.51

7. Research In Motion - BlackBerry 8310 1.86 1.87 1.94

8. Nokia - E51 1.62 1.77 1.84

9. Samsung - SGH-F480 1.56 1.60 1.61

10. Nokia - 6300 1.42 1.45 1.63

Total 52.35 50.64 48.73


8 Display SizesWhat are the screen resolutions of the devices?

320x480 (33.67 %)

240x320 (34.75 %)

320x240 (8.42 %)

360x640 (3.66 %)

480x320 (2.8 %)

176x220 (2.21 %)

480x800 (2.05 %)

240x400 (1.76 %)

128x160 (1.43 %)

360x480 (1.22 %)

480x360 (1.07 %)

Misc (6.96 %)

Width x Height Jul/2009 Jun/2009 May/2009 Trend

1. 240x320 34.75 37.83 40.11

2. 320x480 33.67 32.36 29.87

3. 320x240 8.42 8.62 8.72

4. 360x640 3.66 2.81 2.33

5. 480x320 2.80 2.62 2.51

6. 176x220 2.21 2.49 2.62

7. 480x800 2.05 1.47 1.28

8. 240x400 1.76 2.16 1.92

9. 128x160 1.43 1.56 1.60

10. 360x480 1.22 1.27 1.25

Total 91.97 93.19 92.21

Table 5. Distribution of overall devices display dimensions


9 Mobile NetworksWhich mobile networks are used?

- % Total PIs

HSDPA UMTS WLAN EDGE GPRS0

25

50

75

100

Jul/2009 Jun/2009 May/2009 Trend

1. GPRS 94.87 95.00 95.00

2. EDGE 79.82 80.00 79.61

3. WLAN 60.42 58.18 56.14

4. UMTS 51.00 65.19 70.22

5. HSDPA 28.47 28.57 28.70

Table 6. Technical Bearer Support


10 ControlsWhat are the controls the devices are operated with?

- % Total PIs

Mouse Wheel Trackpoint Keyboard Phonekeypad Touchscreen0

25

50

75

Control Jul/2009 Jun/2009 May/2009 Trend

1. Touchscreen 52.94 51.73 49.46

2. Phonekeypad 48.66 51.22 53.67

3. Keyboard 22.51 22.56 22.76

4. Trackpoint 19.61 18.45 18.76

5. Wheel 9.12 8.90 8.96

6. Mouse 0.11 0.13 0.13

Table 7. Technical Device Controls


11 Mobile Web

Browser

Which browsers are used?

- % of Total PIs

Safari Webkit AccessNetfront

RIMBrowser

Nokia MobileInternetClient

MicrosoftMobile

InternetExplorer

OperaMini

Opera Mozilla TelecaObigo

0

10

20

30

40

32.88

14.4612.4

9.85

7.63 6.91

4.273.18 3.1

1.62

Vendor Jul/2009 Jun/2009 May/2009 Trend

1. Safari 32.88 31.13 28.94

2. Webkit 14.46 6.99 7.13

3. Access Netfront 12.40 13.60 13.71

4. RIM Browser 9.85 9.61 9.55

5. Nokia Mobile Internet Client 7.63 9.91 10.25

6. Microsoft Mobile Internet Explorer 6.91 7.41 8.02

7. Opera Mini 4.27 4.34 4.18

8. Opera 3.18 3.22 3.22

9. Mozilla 3.10 8.02 8.32

10. Teleca Obigo 1.62 1.68 1.59

Total 96.3 95.91 94.91


Markups

What is the prefered markup?

XHTML MP/ 1.1 (23.77 %)

HTML/ 4.0 (41.78 %)

XHTML/ 1.0 (22.53 %)

XHTML MP/ 1.2 (6.25 %)

XHTML MP/ 1.0 (3.98 %)

XHTML BASIC/ 1.1 (1.45 %)

Misc (0.24 %)

Markup Jul/2009 Jun/2009 May/2009 Trend

1. HTML/4.0 41.78 40.46 38.53

2. XHTML MP/1.1 23.77 24.65 25.41

3. XHTML/1.0 22.53 22.39 22.72

4. XHTML MP/1.2 6.25 6.60 6.41

5. XHTML MP/1.0 3.98 4.13 4.57

6. XHTML BASIC/1.1 1.45 1.48 1.66

7. WML/1.1 0.14 0.13 0.11

8. MS WMC/1.0 0.05 0.07 0.08

9. RSS/2.0 0.03 0.03 0.03

10. CHTML/1.0 0.02 0.07 0.47

Total 100 100 99.99


JavaScript

Do JavaScript applications reach the users?

Supported (92.96 %)

Not Supported (7.04 %)

Support Jul/2009 Jun/2009 May/2009 Trend

1. Supported 92.96 92.24 90.87

2. Not Supported 7.04 7.76 9.13


Ajax

How many mobile devices support Ajax?

Supported (70.84 %)


Support Jul/2009 Jun/2009 May/2009 Trend

1. Supported 70.84 67.61 66.22

2. Not Supported 29.16 32.39 33.78


Maximum Page Size

Which page sizes can be displayed?

Decksize in Byte

- Supported by % of Devices

2800 5600 11200 22400 44800 89600 179200 358400 716800 14336000

25

50

75

100recommended -

Bytes Jul/2009 Jun/2009 May/2009 Trend

1. 1400 100.00 100.00 100.00

2. 2800 99.97 100.00 100.00

3. 5600 97.62 97.73 97.43

4. 11200 95.71 95.61 94.95

5. 22400 94.54 94.86 94.15

6. 44800 86.80 86.02 83.91

7. 89600 68.66 66.62 64.46

8. 179200 64.53 62.60 60.50

9. 358400 36.45 33.79 30.83

10. 716800 34.43 32.72 30.64

Table 8. maximal Bytes/Page


Image Formats

Which image formats can be used?

- % Total PIs

WBMP SVG GIF89a PNG JPG GIF870

25

50

75

100

Format Jul/2009 Jun/2009 May/2009 Trend

1. GIF87 99.97 99.98 100.00

2. JPG 99.94 99.94 99.50

3. PNG 98.90 98.79 98.33

4. GIF89a 95.50 94.06 93.12

5. SVG 72.83 73.03 71.98

6. WBMP 66.75 68.53 70.30


12 Client Side

WAP Push

How many devices can process WAP push news?

Supported (62.61 %)



1. Supported 62.61 64.66 66.69

2. Not Supported 37.39 35.34 33.31


Flash Lite

How many devices support Flash Lite?


2.0 (11.87 %)

1.0 (9.87 %)

3.0 (8.79 %)

1.1 (3.98 %)

2.1 (1.31 %)

Version Jul/2009 Jun/2009 May/2009 Trend

1. Not Supported 64.18 62.24 61.10

2. 2.0 11.87 12.84 14.13

3. 1.0 9.87 10.24 10.14

4. 3.0 8.79 8.44 7.99

5. 1.1 3.98 4.74 5.17

6. 2.1 1.31 1.50 1.47

Flash Lite Versions are downwardly compatible.


Java ME

Which Java ME standards are supported?

- % Total PIs

J2ME CLDC 1.1 J2ME CLDC 1.0 J2ME MIDP 1.0 J2ME MIDP 2.00

25

50

75

100

Standard Jul/2009 Jun/2009 May/2009 Trend

1. J2ME MIDP 2.0 82.48 82.83 82.65

2. J2ME MIDP 1.0 63.22 65.29 67.32

3. J2ME CLDC 1.0 63.10 65.18 67.21

4. J2ME CLDC 1.1 55.83 57.39 58.98


Cookies

How many mobile devices support Cookies?

Supported (75.55 %)


Cookies Jul/2009 Jun/2009 May/2009 Trend

1. Supported 75.55 75.14 73.60

2. Not Supported 24.45 24.86 26.40

Total 100 100 100


13 Multimedia

Audio

Which audio files formats can be played?

- % Total PIs

mmf midi wav aac mp30

25

50

75

100

Format Jul/2009 Jun/2009 May/2009 Trend

1. mp3 95.91 96.39 96.23

2. aac 94.28 94.70 94.36

3. wav 91.14 91.19 90.90

4. midi 69.16 71.26 73.33

5. mmf 9.45 9.91 10.34

Table 9. Audio File Playback Support


Video

Downloaded Videos

How many devices support downloaded videos?

Supported (64.48 %)Not Supported (35.52 %)


1. Supported 64.48 66.42 68.16

2. Not Supported 35.52 33.58 31.84

Table 10. Downloaded Video Support


Downloaded Video Formats

Which video formats are supported?

- % Total PIs

WMV MP4 3GP0

25

50

75

Video Format Jul/2009 Jun/2009 May/2009 Trend

1. 3GP 63.56 65.39 66.99

2. MP4 53.67 55.54 57.06

3. WMV 20.76 21.03 21.03

Table 11. Downloaded Video Formats Supported


Streaming Videos

How many devices support streaming videos?

Supported (94.06 %)



1. Supported 94.06 93.71 93.11

2. Not Supported 5.94 6.29 6.89


Streaming Video Formats

Which formats are supported for video streams?

- % Total PIs

WMV RM- 9 RM- 8 MP4 3GP0

25

50

75

100

Video Format Jul/2009 Jun/2009 May/2009 Trend

1. 3GP 91.78 91.58 91.00

2. MP4 84.93 85.40 84.47

3. RM-8 33.41 34.76 35.49

4. RM-9 21.61 23.49 24.64

5. WMV 13.04 13.88 14.79


Video Codec

Which video codecs are supported?

- % Total PIs

WMV2 h.264 MPEG4 h.2630

25

50

75

Codec Jul/2009 Jun/2009 May/2009 Trend

1. h.263 67.82 69.58 71.28

2. MPEG4 59.58 61.65 63.28

3. h.264 51.63 52.83 53.50

4. WMV2 21.23 21.44 21.44


Video Audio Codec

Which audio codecs are supported in videos?

- % Total PIs

WMAV2 AAC AMR0

25

50

75

Codec Jul/2009 Jun/2009 May/2009 Trend

1. AMR 68.74 70.41 72.02

2. AAC 65.91 68.16 70.02

3. WMAV2 21.21 21.43 21.43

Table 12. Supported Audio Codecs in Video Files


14 About

About Sevenval

Sevenval GmbH is one of the foremost specialists in mobile internet anywhere in the world, covering the entirevalue- added chain for this market starting with conceptualization and including technical launch right down tomobile advertising.

Sevenval created its Sevenval Mobile Platform to devise a whole range of ready-for- market software productsused by the leading mobile portals. Sevenval's mobile applications have won a series of prizes. Sevenval is the firstEuropean company to have a full-service range for mobile advertising in its Sevenval AdMobile Unit.

Sevenval's clients include national and international Mobile Network Operators, content providers, portal and com-munity operators and banks.

For more information visit our website www.sevenval.com

The Country Code & Internet Service Provider Database copyright is owned by www.maxmind.com and was li-censed by Sevenval.

Sevenval is part of the YOC-Group.

Legal Notice

The contents of this document are protected by copyright. The contents may not be reproduced in any form (pho-tocopy, microfilm or any other procedure) without written authorization from Sevenval AG, and may not be pro-cessed, duplicated or distributed by way of electronic systems unless a statement to the contrary has been explicitlyannotated. All of the brand names and trademarks named within this document are subject to the unrestricted reg-ulations of the currently valid labeling law as well as potentially the property rights of the registered proprietor.

Every effort has been made in the preparation of this document to ensure its accuracy. Sevenval GmbH assumes noresponsibility for errors or damages caused by the information contained in this document.

Sevenval Device Trends Datapool July 2009 Basic

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