SEVENVAL DEVICE TRENDSSeptember 2014

2Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

Top 10 Mobile Devicesby mobile web traffic

~5.220 Devices

Samsung Galaxy SI!I

Samsung Galaxy SIISamsung

Galaxy SIII Mini

Samsung Galaxy SIV

*figures in percent

iPhone 510.1%

iPhone 4(S)6.4%

other Android-Smartphones

5.5%

iPhone3.3%

Samsung Galaxy S37.5%

Samsung Galaxy 24.2%

Samsung Galaxy S4 mini4.0%

Samsung Galaxy S46.4%

Samsung Galaxy S3 mini5.2%

Samsung Galaxy Ace1.2%

iPhone 5

iPhone 4(S)

other Android-Smartphones

iPhone

Samsung Galaxy S3

Samsung Galaxy 2

Samsung Galaxy S4 mini

Samsung Galaxy S4

Samsung Galaxy S3 mini

Samsung Galaxy Ace

3Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

Top 2 Mobile DevicesTraffic: iPhone in comparison to Samsung

iPhone Samsung0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

23.3%

34.0%

19.8%

35.5%

Monthly comparison August - September

August

September

iPhone Samsung0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

23.3%

34.0%

19.8%

35.5%

Monthly comparison August - September

August

September

iPhone Samsung0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

23.3%

34.0%

19.8%

35.5%

Monthly comparison August - September

August

September

*figures in percent

4Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

Top 10 Browserby mobile web traffic

*figures in percent

Open Handset Alliance (Android) Built-In45.37%

Google Chrome for Android21.06%

Apple Mobile Safari20.76%

Microsoft Mobile Internet Explorer4.65%

Mozilla Firefox Mobile3.46%

Opera Mini1.22%

BlackBerry Browser0.74%

Research In Motion Browser0.64%

Opera Mobile0.38%Opera Mobile for Android

0.22%

Sonstige1.51%

Open Handset Alliance (Android) Built-In

Google Chrome for Android

Apple Mobile Safari

Microsoft Mobile Internet Explorer

Mozilla Firefox Mobile

Opera Mini

BlackBerry Browser

Research In Motion Browser

Opera Mobile

Opera Mobile for Android

Sonstige

5Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

Top 10 Operating Systemby mobile web traffic

*figures in percent

Open Handset Alliance (Android)71.73%

iOS21.32%

Microsoft4.69%

BlackBerry0.74%

Research In Motion0.67%

Symbian0.37%

Samsung0.17%

Nokia0.14%

Unspecified0.06%

Sony Ericsson0.03%

Sonstige0.09%

Open Handset Alliance (Android)

iOS

Microsoft

BlackBerry

Research In Motion

Symbian

Samsung

Nokia

Unspecified

Sony Ericsson

Sonstige

6Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

Not one but 5.849+ different devices

access mobile websites worldwide today.

7Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

The few top 5 devices dominate 32,80% of the worldwide market, but the longtail counts for

67,20%.

8Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

iOS Version – Adoption TrendAll Platforms October 2014

Source: http://david-smith.org/iosversionstats/

iOS 8.X40.52%

iOS 7.X46.44%

iOS 6.X11.03%

iOS 5.X2.01%

iOS 8.X

iOS 7.X

iOS 6.X

iOS 5.X

*figures in percent

9Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

Android Version StatisticAll Platforms

Source: http://developer.android.com/about/dashboards/index.html

Froyo 2.21%

Gingerbread 2.3.3 - 2.3.711%

IceCream Sandwich 4.0.3 - 4.0.410%

Jelly Bean 4.1.x25%

Jelly Bean 4.2.x21%

Jelly Bean 4.38%

KitKat 4.425%

Froyo 2.2

Gingerbread 2.3.3 - 2.3.7

IceCream Sandwich 4.0.3 - 4.0.4

Jelly Bean 4.1.x

Jelly Bean 4.2.x

Jelly Bean 4.3

KitKat 4.4

*figures in percent

10Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

Device + Browser + Operating System =

Unique Client

11Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

More than 69.450+ unique clients are in the market right now.

12Source: 09/2014 Sevenval Database; Evaluation period: 09/14 Sevenval Device Trends | September 2014

In mobile fragmentation is forever.Deal with it.Richard Wong

Investor in AdMob and Getjar

Köln Bahnhofsvorplatz 1 50667 Köln

Berlin Köpenicker Straße 154 10997 Berlin

Wien Kaiserstraße 113 - 115 1070 Wien Österreich

www.sevenval.com | hello@sevenval.com | +49 221 84 630 0