Set Up a Facebook Page for Your Business
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Set Up a Facebook Page for Your Business
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This workshop will give you an opportunity to create and build your own Facebook page with hands-on help from the instructor. We’ll also talk about best practices for design, apps, promotions, and effective status updates.
Transcript of Set Up a Facebook Page for Your Business
Set Up a Facebook Page for Your Business
Why Create a Facebook Page?
It's a free way to promote your business.
It helps you engage with current and potential customers.
Pages show up high in search engine results, giving your organization better visibility.
It helps you “spread the word” online.
Do I Need a Personal Account?
No. Facebook allows you to create a business
account Have limited access Can't view profiles Create a biz account after you create your
page (Facebook Login) Don't create multiple accounts
Should I Create a Personal Account?
A personal account allows you to invite friends and build visibility to your page.
You can post updates to your biz page as yourself or your company.
Create multiple admins for your page so it's not linked to just one person.
You can convert your biz account to a personal account, but not the other way around.
Getting Started
Click the link at the bottom of the sign-up form to create your “page.”
Select Your Page Type
Get specific
Create a Facebook Account
Add Your Profile Picture
Make sure the file is under 4 MB.
Add Your Profile Picture Width: 200 px.
Allow for 12 px border.
Height is flexible.
Include extra info or a call-to-action.
Thumbnails are always square.
50 x 50
Get FansSKIP THIS STEP!
Save this for later when your profile is complete.
Add Basic Info
Getting Started with Your Page Follow the
steps on the welcome screen to add a profile picture, invite friends, write company info, promote the page, and more.
Edit Your Page(Click button in top right corner)
Change settings Manage
Permissions Set Featured Likes Add & manage
admins Remove apps Set mobile settings Insights
Page Building Tips
Be concise. Sell the FB page rather than your
organization: What value will people get from becoming
fans? Use social plug-ins on your website to let
people know about your Facebook page. Create a home page using the Static HTML
app.
Status Updates
Tips: Post blog
updates, leading questions, polls, news, events, etc.
Limit your posts to 2-3 per day.
Keep sales copy to a minimum.
Create an editorial calendar.
Status Updates Con'd
Tips: Use a first-person voice. Educate fans. (Share statistics, graphs, etc.) Mix it up: Use video, pictures, podcasts, and
interviews to generate a viral response. Take photos/video from your events. Give a behind-the-scenes glimpse of your
organization. Share other people’s content if you think it’s of
interest to your fans. Ask questions that require short answers.
Status Updates Con'd
Tips: Respond to comments. Comment on other people's posts. Solve problems. Use contests. Tag people you like to generate cross traffic. Turn negative comments into opportunities. Integrate with Twitter, Flickr, YouTube and
other social media sites (Hootsuite).
Notes Tab
Notes can be used for articles you've written.
Acts like a blogging space.
I wouldn't advise using this in place of a blog, though.
Helpful Apps Events
Event Calendar
YouTube
Polls/Questions
Recipes
Static HTML
Promoting Your Page
Invite friends! (But only friends who might have an interest in your company.)
Encourage them to share, spread the word, and comment!
Promoting Your Page Use the Like Button
on your website! Or try a “Like Box.”
Promoting Your Page with Ads Create Ads Warning: This costs
$! Pay per click or
impression. Target a specific
demographic. Track your results.
Insights
Metrics are key to the success of any social media campaign.
Facebook shows you who's visiting and when, so you can gauge the effectiveness of your posts.
Is Facebook Worth It?
Like any marketing effort, your Facebook campaign won't succeed if you don't: Make a time commitment. Respond to comments. Track your results. Know your audience.
But if you start posting content that matters to your customers, the potential for going “viral” and getting immediate feedback can be make it worth the investment.
Good luck!
Find me at:
828.290.9314
www.bullseyewriting.com
Facebook Page: Bull's-Eye Writing & Editing Services
Twitter: @BullsEyeWriting
