Facebook Tab GuideHow To: Set up your Tab

and Fan-Gate

Welcome to your Facebook Tab guideHow To: Set up your tab and Fan-Gate your promotion

So you have devised a fantastic action plan for your contest or sweepstakes and you5 are working your way through the Strutta builder.

This guide is intended to help you set up your promotional tab and Fan-Gate for your contest or sweepstakes.

Here’s what you will learn in this guide:

How To:Add a promotional tab to your Facebook Page.

How To:Fan- Gate your promotion.

STRUTTA FACEBOOK TAB GUIDE

Facebook Tab

Tab Image: The tab image is the initial image your entrants will see when they access the promotion. This image should provide a few details on the contest and a call to action like ‘Enter Now’ or ‘Learn More’ as clicking the image will take them to the contest (unless otherwise specified in the contest builder).

In your Strutta builder > Integration > Facebook > Facebook Tab:

Select the ‘Add a promotional tab to my Facebook Page’ radio button and upload an image for you Tab.

Alternatively you can use custom HTML. This option enables you to create a more dynamic page for your Facebook Tab where you can use different call-outs and interactive features. PRO package feature.

The image for both of these options should be 810px wide and your choice of length.

STRUTTA FACEBOOK TAB GUIDE

Facebook Fan-Gate

Fan-Gate: Allowing only those who ‘Like’ your Facebook Fan Page to enter your promotion is also known as ‘Fan-Gating’. Essentially, you will display different images for Facebook fans and non-fans; only fans can access your promotion.

In the Strutta builder > Integration > Facebook > Facebook Tab > Fan-Gate:

Here, you will have two options for setting up your Fan-Gate Tab. You can upload the images that link through to your promotion, or you can create custom pages using HTLM.

For best results the images or pages should be 810px wide and your choice of length.

Image & HTML for non-fans: This should communicate that you must like the page to enter.

Image & HTML for fans: This should include a call to action for those who already Like your page, such as ‘Click to Enter’.

STRUTTA FACEBOOK TAB GUIDE

User Flow: Facebook Page App

A Page App loads within a tab on your Facebook Page. This is a popular option as it is one less click for users to access your promotion from your Page than a Canvas App.

User Flow: 1. User arrives on your Facebook page and clicks on the contest/sweepstakes icon from the list of tabs at the top of your page.

STRUTTA FACEBOOK TAB GUIDE

2. In contests or sweepstakes which are fan-gated, non-fans see a 'Like us to proceed' graphic.

3. Once they ‘Like’ your Page, ifthey are an existing fan, or if you have chosen not to fan-gate the App, then they are presented with the promotion home page directly within the tab.

User Flow: Facebook Page App

STRUTTA FACEBOOK TAB GUIDE

The biggest difference between the Canvas App and Page App is that the Canvas App is one further click removed from your page for the user.

User Flow:

1. User arrives on your Facebook Page and clicks on the contest icon from the list of apps.

User Flow: Facebook Canvas App,

STRUTTA FACEBOOK TAB GUIDE

2. In contests which are fan-gated, non-fans see a 'Like us to proceed' graphic.

3. Once they Like your Page, if they are an existing fan, or if you have chosen not to fan-gate, then they are presented with the tab graphic.

User Flow: Facebook Canvas App

STRUTTA FACEBOOK TAB GUIDE

4. This graphic provides a link to the canvas page, where they then can enter the contest.

NOTE:If you choose to run your contest as a Standalone Microsite or an iframe (website embed) and you opt to add a promotional tab to your Facebook Page, the user flow will be the same as a Canvas App.

User Flow: Facebook Canvas App

STRUTTA FACEBOOK TAB GUIDE

There You Have It! The Strutta Facebook Tab and Fan-Gate Builder Guide

Find more help, tips and guides in our Resources section

Please feel free to contact us is you have any questions! strutta.com | facebook.com/strutta | @strutta