Time  to  re)re  the  homing  pigeon

Slides  published  to  slideshare.net/poar

About  PubSub  and  how  the  transport  industry  really  needs  an  upgrade.  Really.

Per  Olof  ArnäsChalmers  University  of  Technology

per-­‐olof.arnas@chalmers.se@Dr_PO

http://en.wikipedia.org/wiki/File:Pigeon_Messengers_(Harper's_Engraving).png

CC-­‐BY  Per  Olof  Arnäs,  Quintab  

The  Transportindustry

3  things:Carbon-­‐free  transport  by  Stéfan  on  Flickr

…physical

3d  boxes  by  crystaljingsr  on  Flickr

CC-­‐BY  Per  Olof  Arnäs

…public

Traffic  Jam  by  Giorgio  Minguzzi  on  Flickr

CC-­‐BY  Per  Olof  Arnäs

…analogue

542  miles  by  Jason  on  Flickr

CC-­‐BY  Per  Olof  Arnäs

CC-­‐BY  Per  Olof  Arnäs

Transporta@on  has  developed

more  or  less  linearly

the  last  5500  years...

Stage  Coach  Wheel  by  arbyreed  on  Flickr

CC-­‐BY  Per  Olof  Arnäs

We  are  in  the  middle  of  a  huge  exponen@al    development  curve

beginning

Themap

hasbeen

replacedby

the

compass

Seth  Godin

CC-­‐BY  Per  Olof  Arnäs

Historically,  the  transport  industry  has  been  very  reac@ve

CC-­‐BY  Per  Olof  Arnäs

You  can't  just  ask  customers  what  they  want  and  then  try  to  give  that  to  them.  

By  the  )me  you  get  it  built,  they'll  want  

something  new.

CC-­‐BY  Per  Olof  Arnäs

It’s  @me  for  proac@vitySnowball Maker by OakleyOriginals on Flickr

14

DIGITAL  INFRASTRUCTURE

Large  flows  of  data

Divergent  data  flowsFormSourceContentsQuality

Technological  plaUorms

Seman)cal  plaUorms

Integra)on  plaUormsCon)nuity

network by twicepix on flickr

CC-­‐BY  Per  Olof  Arnäs

More  popular  than  ever  -­‐  Pigeon  version  20.0

Credit: Talia Moore http://www.eurekalert.org/multimedia/pub/33788.php?from=189006

Time  to  change  birds

Subscrip@onSubscrip)on

Subscrip)

on

Subscrip)on

My  own  data

Combine

Remix

MashupCreate  value

SETI

by

Paul

o Al

egria

on

Flic

kr

Subscrip@onSubscrip)on

Publish

PubSub

Subscrip@onSubscrip)on

Subscrip)

on

Subscrip)on

SETI

by

Paul

o Al

egria

on

Flic

krThis is not a social m

edia megaphone

by mikael altem

ark on Flickr

Subscrip@onSubscrip)on

Publish

PubSub

Subscrip@onSubscrip)on

Subscrip)

on

Subscrip)on

Operational data, not secretSecret data

Order infor

mation

Customer information

Vehicle/Vessel ETA

Vehicle/Vessel p

osition

Facility

accessab

ility

SETI

by

Paul

o Al

egria

on

Flic

krThis is not a social m

edia megaphone

by mikael altem

ark on Flickr

Subscrip@onSubscrip)on

Publish

Subscrip@onSubscrip)on

Subscrip)

on

Subscrip)on

Operational data, not secretSecret data

Publish

PublishPublish

Publish

SETI

by

Paul

o Al

egria

on

Flic

krThis is not a social m

edia megaphone

by mikael altem

ark on Flickr

PubSub

Subscrip@onSubscrip)on

Publish

Subscrip@onSubscrip)on

Subscrip)

on

Subscrip)on

Operational data, not secretSecret data

Publish

PublishPublish

Publish

New dataSubscribe

Combine

SETI

by

Paul

o Al

egria

on

Flic

krThis is not a social m

edia megaphone

by mikael altem

ark on Flickr

PubSub

Benefits  in  transporta)on

Dialogue  between  vehicle  and  

infrastructure

Footprin@ng Increase  efficiency  by  sharing  data

SETI

by

Paul

o Al

egria

on

Flic

krThis is not a social m

edia megaphone

by mikael altem

ark on Flickr

CC-­‐BY  Per  Olof  Arnäs

Dialogue  between  vehicle  and  infrastructure

Access  control

Probe  dataJourney  planning  data

Graphic Conversation by Marc Wathieu on Flickr

Footprin)ng

EnvironmentalEnergy  use

Infrastructure  use

Economical

...and 100! by MarcelGermain on Flickr

CC-­‐BY  Per  Olof  Arnäs

Increase  efficiency  by  sharing  data Matchmaking

BoVle-­‐neck  planningOp@mize  vehicle  use

Op@mize  infrastructure  use

CC-­‐BY  Per  Olof  Arnäs

Obstacles

Security  issues,both  business-­‐  

and  data-­‐

Old/outdated  values,  

knowledge,  ideas

No  cri)cal  mass

Don't go any further by Paolo Martini on Flickr

Security  issues

Separate  business  data  from  opera)onal  status  

informa)on

Do  not  publish PublishControl  accessUse  filters  etc.

Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr$5700 by Andrew Magill on Flickrread out by Howie Le on Flickr

CC-­‐BY  Per  Olof  Arnäs

Lead  on.  Those  who  understand  will  follow  and  evolve  

with  you

Spread  the  knowledge

Old/outdated  values,  knowledge,  ideas

vintage interior, boss and secretary, 1934 by D Flam on FlickrLegolúció/Legolution by Zoltán Horlik on Flickr

Day 8: Shout, Come Everyone, Shout! by Bryan Gosline on Flickr

CC-­‐BY  Per  Olof  Arnäs

No  cri@cal  mass

Forget  the  map  -­‐  use  the  compass

”Roughly  west”

Build  ramps  instead  of  stairs,  Incremental  

win-­‐win

Puzzles (one in a thousand missing) by amala_tc on FlickrShortcut by Tom Magliery on FlickrCompass Zoomed by on Flickr

CC-­‐BY  Per  Olof  Arnäs

Use  the  compass  -­‐  not  the  map

Compass Zoomed by on Flickrhttp://xkcd.com/927/

CC-­‐BY  Per  Olof  Arnäs

Build  ramps  -­‐  not  stairs

Shortcut by Tom Magliery on Flickrhttp://xkcd.com/974/

CC-­‐BY  Per  Olof  Arnäs

Soon...

Waze  is  based  on  the  fact  that  everybody  running  the  app  automagically  delivers  data.  No  central  ”traffic  control”!

Per  Olof  Arnäs,  per-­‐olof.arnas@chalmers.se

Crowdsourced  

traffic-­‐  and  map  

data

Many-­‐to-­‐Many  communica)on

Example  of  data  sharing  that  

actually  works

Free  for  

consume

rs

Per  Olof  Arnäs,  per-­‐olof.arnas@chalmers.se

Capacity  radar Matchmaking

ETA-­‐projec)ons Bo_lene

ck

status

Data  layers  that  could  be  applied  in  freight

Per  Olof  Arnäs,  per-­‐olof.arnas@chalmers.se

Subscrip)onSubscrip)on

Thank  you  for  listening!

Slides  published  to  slideshare.net/poar

And  keep  broadcas)ng  ;-­‐)

SETI by Paulo Alegria on Flickr

This is not a social media megaphone by mikael altemark on Flickr