Session 1: Setting SMART goals + Project Posting Tips. · 2019. 6. 4. · NEXT STEPS In addition to...
Transcript of Session 1: Setting SMART goals + Project Posting Tips. · 2019. 6. 4. · NEXT STEPS In addition to...
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Session 1: Setting SMART goals + Project Posting Tips.
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AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
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Session #1 Facilitators
Michael GaleKavita Mathew Natasha Lane
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TRAINING CROWDFUNDING
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Accelerator Training ProgramSession #1: Setting SMART Goals
August 27th at 10:00am EDTSession #2: Network Mapping + Advocates
August 28th at 10:00am EDTSession #3: Storytelling + Calendar Planning
August 29th at 10:00am EDTSession #4: Social Media + Email Campaign Strategy
August 30st at 10:00am EDT
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www.globalgiving.org/acceleratorhub
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The Accelerator Hub• Accelerator training dates, links,
and slides
• Crowdfunding start and end times• Leaderboard links
• Pre-Accelerator survey
• Project posting instructions + tips • Facebook group
• Additional resources for Accelerator participants
• Terms + Conditionswww.globalgiving.org/acceleratorhub
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Watch the Accelerator Kickoff Recording!
www.globalgiving.org/acceleratorhub
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Questions?
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AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
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SMART Goals
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What are your goals?
What are you hoping to get out of the Accelerator?
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SpecificMeasurable
Action-OrientedRealistic
Time-Bound
SMART is an acronym
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INITIAL GOAL
Engage our board of directors to raise $1,000 from 10 donors on the Bonus Day of the Accelerator crowdfunding campaign.
SMART GOAL
Raise money for our project.
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TAKE TIME TO PLAN !
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ACTIVITY
Example: You have a SMART goal to engage your board of directors to raise $1,000 from 10 donors on the Bonus day of the Accelerator:
1. What tasks/actions might you undertake to reach this goal?
2. When would you do these tasks/activities?
3. Who in your team would do them?
Take time to plan your campaign!
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Campaign Goals (broad goals)
Campaign objectives(SMART goals)
How we will do this?(activities)
How we will measure success?
To increase funds for our after school program
To raise $5,000 in 3 weeks from 70 donors
• Email and call past supporters
• Host a movie night• Train volunteer team
• Amount of money raised• Total number of donors
To increase our individual supporter base
To gain 30 new donors during the Accelerator
• Engage “fundraising advocates” to reach out to their friends
• Host event open to public and encourage newcomers
• Number of new donors
To improve our skills in online fundraising
• Raise more money online than last year.
• Increase team’s confidence in online fundraising.
• Attend Accelerator trainings
• Create a Facebook page• Develop a giving page
• Completed Accelerator homework
• Number of dollars raised• Number of donors• Graduate from
Accelerator!
To take advantage of #GivingTuesdayIndia fundraising
• To target Indian donors and Indian diaspora in my country to raise at least $1000.
• Talk to Indian diaspora groups
• Visit Giving Tuesday India’s website for details
• Funds raised on October 2nd from Indian diaspora.
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Donor Targeted Strategy
NameType
(one-time, recurring, major, or group)
Projected donation volume Goal Responsible Individual
Alexis Jones Major donor $250 Increase donation amount by $50 Jonathan
Brian Smith One-time $100 Convert to recurring Olivia
Rotary Club Group $1,000 Host online fundraiser Sylvia
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Questions?
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AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
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Login to Your Dashboard
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Organization name
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24
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Specific Action-Oriented Title
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ACTIVITY
Type into the chat box an example project title that you might use. Include:
1. Who your project is helping?
2. How are you benefiting them?
3. How many people is your project helping?
4. Where is your project based?
Practice writing your Project Title!
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Close-Up High-Resolution Photos
✓ Positive and empowering imagery
✓ Image focus on one individual (or small group)
✓ Focal point engaging with the audience
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Easy to Understand, Jargon-Free Project Summary
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Meaningful Donation Options
✓ 5 to 8 options at varied price levels, including at least one option less than $30
✓ Specific, measurable, and time-bound donation options
✓ Compelling and attractive descriptions
✓ Use the conversion tool to see your donation
option in GBP
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The Resources section
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Project Status Overview
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Status: DRAFT
Way to start your project! When it’s ready to be submitted, click
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Status: DRAFT (PENDING APPROVAL)
Thanks for clicking ! GlobalGiving has received your project and will approve within 1-3 business days.
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Status: PRE-APPROVED
Your project has been approved and is ‘pre-approved’ to start accepting donations on September 10th!
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Status: ACTIVE
The Accelerator crowdfunding campaign (Sept. 10 – Oct. 2) has started!
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Adding and Editing Your Project
• Post one project • Submit edits any time before or during the campaign• GlobalGiving will review and approve projects in 1-3 business days
Project Submission Deadline:Friday, August 31st
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You may submit edits any time before or during the campaign, but please note GlobalGiving
takes 1-3 business days to review edits. Submit wisely and (ideally) in a batch.
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Questions?
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AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
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We reward organizations for listening, acting, and learning!
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Introduction to GG Rewards
• Emerging, Partner, Leader, Superstar
• Engagement + Effectiveness points
• Post-Accelerator campaign success: more points → higher GG Rewards status → enhanced benefits
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Login to your GlobalGiving Dashboard
Organization name
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GG Reward Dashboard
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Earn More PointsOrganization name
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Learning Cycles
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Homework Assignment #3 (continued)• Add screen steps for completing cycle
Available 24 hours after viewing webinar
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AgendaI. Accelerator Overview
II. SMART Goals and Planning your Campaign
III. Project Posting Tips
IV. GG Rewards
V. Next Steps
VI. Questions
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NEXT STEPS
In addition to raising $5,000 from 40 individual donors in 3 weeks, set at least two SMART goals for the Accelerator Crowdfunding
Campaign.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in your two SMART goals under Step 2 (Act)
4. Earn 3 points by telling us what you learned from this experience under Step 3 (Learn).
Need help? Email us at [email protected].
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Accelerator Training ProgramSession #1: Setting SMART Goals
August 27th at 10:00am EDTSession #2: Network Mapping + Advocates
August 28th at 10:00am EDTSession #3: Storytelling + Calendar Planning
August 29th at 10:00am EDTSession #4: Social Media + Email Campaign Strategy
August 30st at 10:00am EDT
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9:00:01 EDT – 23:59:58 EDT
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Recurring Donations
• Double Count: Each unique recurring donation will count twice towards your goal of 40 unique donors
• 100% Match: Each unique recurring donation up to $200/month will have their initial donation matched dollar for dollar
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NEXT STEPS
In addition to raising $5,000 from 40 individual donors in 3 weeks, set at least two SMART goals for the Accelerator Crowdfunding
Campaign.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in your two SMART goals under Step 2 (Act)
4. Earn 3 points by telling us what you learned from this experience under Step 3 (Learn).
Need help? Email us at [email protected].
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How to start the Accelerator right:
• Submit your project by August 31st.
• Join us on Facebook!
• Fill out the pre-Accelerator survey
• Attend the Accelerator trainings
• Complete your Homework assignments
• Use the Accelerator Hub